At a Glance
- Tasks: Transform complex data into actionable insights to boost customer acquisition and marketing efficiency.
- Company: Join Verisure, the world’s leading monitored security provider with a global presence.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate closely with senior stakeholders and shape data-driven strategies.
- Why this job: Make a real impact on marketing performance in a fast-paced, data-rich environment.
- Qualifications: 3-5 years in BI or Data Analysis, strong skills in Power BI and SQL.
The predicted salary is between 45000 - 55000 £ per year.
Location: London, SW1W 0SR
Reporting to: Head of Marketing Data & Analytics – UK
Working Hours: 40 hours per week, Monday to Friday
Hybrid: 3 days in office, 2 days working from home
Role Overview
We are looking for a BI Analyst to join our UK Marketing Data team at Verisure, the world’s #1 professionally monitored security provider, protecting over 6.2 million customers globally. This is a hands‑on, commercially focused role where you will turn complex data into clear, actionable insights that drive customer acquisition performance, marketing efficiency, and commercial decision-making. You will work in a high-volume, fast-paced, data-rich environment, supporting the optimisation of marketing spend, funnel performance, and conversion outcomes across multiple channels. This role goes beyond reporting; it focuses on identifying what is driving performance, what is underperforming, and where marketing efficiency can be improved.
Key Responsibilities
- Build and maintain Power BI dashboards to track marketing, acquisition, and commercial performance
- Analyse end-to-end funnel performance (lead generation, conversion rates, cost per acquisition, ROI)
- Identify trends, performance drivers, and opportunities to improve marketing efficiency and spend effectiveness
- Translate data into clear insights, recommendations, and actionable outcomes for marketing and business stakeholders
- Support campaign and channel performance analysis across multiple markets and acquisition streams
- Write and optimise SQL queries (Snowflake environment) to extract, transform, and validate data
- Ensure accuracy, consistency, and integrity of reporting across all dashboards and datasets
- Work closely with stakeholders to understand business questions and translate them into structured analysis
About You
- 3–5 years’ experience in a BI, Data Analyst, or similar analytical role
- Strong technical skills in Power BI, SQL, and Excel (Snowflake experience beneficial)
- Experience working with large datasets in a high-volume, fast-paced, performance-driven environment
- Strong analytical mindset with the ability to move from data, insight, commercial recommendation
- Comfortable working with marketing or commercial performance data (e.g. funnels, conversion, acquisition metrics), beneficial but not essential
- Strong communication skills with the ability to explain complex data in a clear, business-focused way
- Proactive, autonomous, and comfortable working in a fast-paced, high-growth international environment
What Success Looks Like
Success in this role means delivering insights and reporting that directly improve marketing efficiency, optimise customer acquisition performance, and support better commercial decision‑making across the business.
Why Join Verisure?
- Be part of the world’s #1 professionally monitored security company
- Protecting over 6.2 million customers globally across 14+ countries
- High‑impact role with direct influence on marketing performance and commercial outcomes
- Fast‑paced, data‑rich, international environment with strong growth ambition
- Close collaboration with senior stakeholders across marketing, analytics, and operations
- Opportunity to shape how data is used to drive acquisition efficiency and business performance
BI Analyst (Marketing) in London employer: Verisure
Verisure is an exceptional employer, offering a dynamic work environment in Newcastle where Project Managers can thrive. With a strong focus on employee development and progression, you will have the opportunity to lead diverse projects across IT, Operations, and Compliance while enjoying a hybrid working model that promotes work-life balance. The culture at Verisure encourages innovation and collaboration, ensuring that every team member plays a vital role in delivering high-quality services and achieving personal career goals.
StudySmarter Expert Advice🤫
We think this is how you could land BI Analyst (Marketing) in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Verisure!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace BI Analyst (Marketing) in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Verisure, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Verisure
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Verisure’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
