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- Tasks: Lead and grow the Verisure brand in the UK with strategic vision and creativity.
- Company: Join Verisure, a top security provider with a vibrant team of over 25,000 colleagues.
- Benefits: Competitive salary, diverse workplace, and opportunities for personal and professional growth.
- Why this job: Make a real impact on brand strategy and consumer engagement in a fast-growing market.
- Qualifications: Strong brand marketing experience and proven leadership in campaign management.
- Other info: Diverse and inclusive environment welcoming applicants from all backgrounds.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are Verisure, a leading provider of monitored smart alarms and cameras for homes and small businesses. We deliver peace of mind to over 5.5 million customers worldwide. As the fastest-growing security company in Europe and Latin America, we hold the #1 position in all 10 of our top markets, supported by 25,000+ passionate colleagues. The UK is one of our fastest-growing markets – it’s a great time to join our UK team!
Verisure is looking for an ambitious, strategic, and hands‑on Head of Brand to lead and grow the Verisure brand in the UK. This is a fantastic opportunity for someone ready to step into a Head of Brand role and take real ownership of how Verisure shows up in the UK market. You’ll play a central role in shaping brand strategy, translating consumer insight and Group brand direction into impactful local execution, and building strong foundations for long‑term brand growth. Working closely with the UK Marketing Director and Group teams, you’ll balance brand‑building ambition with commercial priorities while developing your leadership capability, strategic influence, and brand ownership as the role evolves.
What You’ll Do:
- Brand Leadership & Strategy
- Lead the development and activation of the UK brand strategy in partnership with the Marketing Director and Group stakeholders.
- Translate Group brand positioning into clear, compelling UK brand messaging and communications.
- Build consumer understanding and relevance of the monitored alarm category in the UK, supporting awareness, consideration, and brand preference.
- Contribute to the evolution of brand strategy, positioning, and priorities as the market develops.
- Brand Stewardship & Consistency
- Act as a key brand steward for the UK, ensuring consistent application of brand guidelines, tone of voice, and visual identity across all channels.
- Support the maintenance and evolution of UK brand guidelines in collaboration with Group teams.
- Champion high‑quality brand expression across marketing, digital, and communications touchpoints.
- Creative Development & Execution
- Lead the development of UK mass‑media communications, including TV and radio, ensuring work is insight‑led and aligned to brand and commercial objectives.
- Manage creative agencies and partners, driving strong creative output and continuous improvement.
- Lead and develop the UK design team (2 people), supporting capability growth and creative excellence.
- Consumer Insight & Brand Performance
- Identify UK‑specific insight needs and commission qualitative and quantitative research to inform brand and creative development.
- Track and interpret brand performance metrics, using insight to continuously improve strategy, messaging, and creative effectiveness.
- Media & Cross‑Functional Collaboration
- Partner with the Marketing Director and media agency on media planning and optimisation.
- Work closely with Digital, Performance, PR, and Communications teams to ensure aligned and consistent brand activation.
- Collaborate cross‑functionally to balance brand‑building and lead‑generation objectives.
- Growing Leadership & Influence
- Build strong relationships with UK and Group stakeholders, growing your influence as a senior brand voice.
- Contribute to internal brand education and knowledge sharing.
- Gradually take on broader brand ownership and leadership responsibilities as scope and capability evolve.
What You’ll Bring:
- Strong experience in brand marketing, with a solid grounding in consumer insight and readiness to step into a Head of Brand role.
- Proven experience leading campaigns, managing agencies, and working with mass media.
- A strong understanding of brand strategy, consumer insight, and media effectiveness.
- Confidence working with senior stakeholders, with the ambition to grow strategic influence.
- A hands‑on, curious, and learning‑oriented mindset.
- Excellent communication and presentation skills.
Diversity & Inclusion
Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. Please reach out to us if you have any specific requirements throughout the recruitment process, we are happy to help.
Ready to join our team and make your dream job a reality? Apply today and we’ll get in touch!
Head of Brand (Marketing) in England employer: Verisure
Contact Detail:
Verisure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand (Marketing) in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personal brand! Create a standout online presence that reflects your skills and personality. Share insights about brand marketing and engage with relevant content to position yourself as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth in the UK market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Verisure.
We think you need these skills to ace Head of Brand (Marketing) in England
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see how much you care about Verisure and the impact you can make in the UK market.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Head of Brand role. Highlight your relevant experience in brand marketing and how it aligns with our goals at Verisure.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for this role. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Verisure.
How to prepare for a job interview at Verisure
✨Know Your Brand Inside Out
Before the interview, dive deep into Verisure's brand values, mission, and recent campaigns. Understand how they position themselves in the UK market and be ready to discuss how you can enhance their brand strategy with your insights.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led brand initiatives in the past. Highlight your experience in managing teams and agencies, and be ready to discuss how you can inspire and develop the UK design team at Verisure.
✨Be Insight-Driven
Familiarise yourself with the latest consumer insights and trends in the security industry. Be prepared to discuss how you would leverage these insights to shape Verisure's brand messaging and improve brand performance in the UK.
✨Engage with Cross-Functional Collaboration
Think about how you’ve worked with different teams in previous roles. Be ready to share specific examples of how you’ve collaborated with marketing, digital, and PR teams to achieve brand objectives, as this will be crucial for success in this role.
