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- Tasks: Lead high-impact B2B marketing campaigns and create compelling content for diverse audiences.
- Company: Join Verisk, a leader in risk intelligence, driving change in global organisations.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact by translating complex insights into engaging narratives that drive business growth.
- Qualifications: 7+ years in B2B marketing with strong content creation and campaign management skills.
- Other info: Dynamic, fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
hackajob is collaborating with Verisk to connect them with exceptional tech professionals for this role.
We are seeking an experienced Integrated Marketing Senior Strategist to lead the design, delivery, and optimisation of high-impact demand generation campaigns for the Verisk Maplecroft Business Unit. Experience in delivering B2B content marketing campaigns and using LinkedIn to generate engagement with B2B audiences is key. Our risk intelligence helps global organisations (non-insurance) understand and act on complex issues including climate risk, political instability, ESG, and human rights. This creates a fast-paced, intellectually demanding environment where marketing must do more than generate awareness; it must translate technical insight into compelling, audience-first narratives that drive engagement, pipeline and new business growth.
This is a true all-rounder role for a senior marketer who can own integrated campaigns end to end: from shaping the campaign strategy and messaging, through content creation and channel execution, to performance analysis and optimisation. You will work closely with Growth, Product, Sales and regional stakeholders to ensure thought leadership stories are clearly articulated for defined personas (within corporate and financial segments) and activated across the right channel mix. You will work as part of the Verisk international marketing team and report to the Senior Director of Marketing for Verisk Maplecroft.
Responsibilities
- Partner with PR, Research and Consulting leads to develop an always-on content marketing strategy that supports business goals.
- Apply customer, market and competitive insight to refine personas, messaging and channel strategy.
- Develop campaign narratives and messaging tailored to distinct personas, sectors and stages of the funnel.
- Translate complex, technical thought leadership and risk intelligence into clear, compelling, audience-specific content.
- Coordinate, edit and refine high-quality content including thought leadership assets (reports, blogs, articles) for demand generation, campaign landing pages and emails, sales enablement and campaign copy, and content creation for social and digital channels.
- Ensure consistency of tone, positioning and brand voice across all outputs.
- Lead the planning and execution of integrated, multi-channel B2B content marketing campaigns aligned to commercial priorities.
- Translate business objectives and market insight into clear campaign strategies, messaging frameworks and activation plans.
- Own campaign calendars, channel mix decisions, budgets and post-campaign evaluation.
- Partner closely with Marketing and Sales to ensure campaigns support the full buyer journey and pipeline goals.
- Activate campaigns across a mix of channels including email, paid and organic LinkedIn, display and web.
- Work hands-on with marketing automation and CRM platforms to deliver targeted, timely campaigns.
- Utilise martech tools to optimise content for SEO and AI-driven search (GEO).
- Support ABM-led initiatives by tailoring content and messaging for priority accounts and segments where necessary.
- Define and track campaign KPIs across engagement, lead generation, pipeline contribution and ROI.
- Analyse performance data and apply a test-and-learn mindset to continuously improve results.
- Share insights and recommendations with stakeholders to inform future campaign planning.
- Confidently manage multiple stakeholders and projects simultaneously while maintaining high execution standards.
- Contribute proactively to broader marketing strategy and own GTM planning.
Qualifications
- 7 years’ experience in B2B marketing, with a strong focus on content marketing and integrated demand generation campaigns.
- Proven ability to lead campaigns from strategy through execution in complex, data- or insight-led businesses.
- Demonstrated experience translating technical or specialist subject matter into accessible, compelling content.
- Experience working closely with Product and Sales teams to support new business development pipeline creation.
- Background in SaaS, data, technology, risk, financial services or similarly complex B2B environments preferred.
- Exceptional writing and editing skills, with a clear ability to craft persuasive, commercially focused messaging.
- Strong storytelling instincts with an eye for structure, clarity and audience relevance.
- Confidence adapting tone and format across different personas, channels and regions.
- Comfortable using AI tools to support research, ideation and drafting, while maintaining high editorial standards (preferred).
- Hands-on experience across core digital channels: email, social, paid media and web.
- Working knowledge of marketing automation platforms (e.g. Marketo, Pardot, HighSpot) and CRM systems (ideally Salesforce) preferred.
- Understanding of SEO and GEO fundamentals and content optimisation.
- Familiarity with ABM principles and platforms (e.g. 6sense, Demandbase) is an advantage.
- Comfortable using analytics tools to evaluate performance and inform decisions.
- Strategic thinker who is equally comfortable rolling up their sleeves to execute.
- Highly organised, able to manage multiple priorities in a fast-moving environment.
- Commercially minded and results-driven, with a clear understanding of how marketing drives growth.
- Curious, proactive and willing to test new approaches and formats.
- Collaborative, low-ego team player who builds strong relationships across functions.
- Growth mindset: continuously learning and evolving digital and marketing capabilities.
- Bachelor’s degree in Marketing, Communications or a related discipline.
- Experience working in a hybrid (three days per week in office), global marketing environment.
Senior Integrated Marketing Strategist employer: Verisk
Contact Detail:
Verisk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Integrated Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Senior Integrated Marketing Strategist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best B2B content marketing campaigns. Use case studies to demonstrate how you've driven engagement and pipeline growth in previous roles.
✨Tip Number 3
Prepare for interviews by researching Verisk and their Maplecroft Business Unit. Understand their risk intelligence offerings and think about how you can translate complex insights into compelling narratives that resonate with their audience.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team!
We think you need these skills to ace Senior Integrated Marketing Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Integrated Marketing Strategist role. Highlight your experience in B2B content marketing and any campaigns you've led that align with Verisk's focus on risk intelligence.
Showcase Your Storytelling Skills: Since this role requires translating complex ideas into compelling narratives, include examples of how you've done this in past roles. Use clear, engaging language that reflects your ability to connect with diverse audiences.
Highlight Collaboration Experience: This position involves working closely with various teams, so emphasise your experience in cross-functional collaboration. Share specific instances where you partnered with sales or product teams to drive campaign success.
Apply Through Our Website: We encourage you to submit your application through our website for the best chance of being noticed. It’s a straightforward process, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Verisk
✨Know Your Audience
Before the interview, research Verisk and their Maplecroft Business Unit. Understand their target audience and the specific challenges they face. This will help you tailor your responses and demonstrate how your experience aligns with their needs.
✨Showcase Your Campaign Successes
Prepare to discuss specific B2B content marketing campaigns you've led. Highlight your role in shaping strategy, execution, and performance analysis. Use metrics to illustrate your impact on lead generation and business growth.
✨Master the Art of Storytelling
Since this role requires translating complex ideas into compelling narratives, practice articulating your past experiences in a storytelling format. Focus on clarity and relevance to the audience, showcasing your ability to engage different personas.
✨Be Ready for Technical Questions
Brush up on your knowledge of marketing automation tools, SEO, and ABM principles. Be prepared to discuss how you've used these tools in previous roles to optimise campaigns and drive results. This will show your technical proficiency and strategic thinking.
