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- Tasks: Lead integrated marketing strategies and execute impactful B2B campaigns.
- Company: Join Verisk, a top data analytics partner in the global insurance industry.
- Benefits: Enjoy flexible work options, a supportive culture, and opportunities for growth.
- Why this job: Be part of a recognised Great Place to Work with a focus on innovation and inclusivity.
- Qualifications: 7+ years in marketing, preferably in insurance; strong data-driven decision-making skills required.
- Other info: Work hybrid with just two days in the office; embrace a dynamic and collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
About the Role
We are looking for an ambitious and driven Integrated Marketing Manager ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You will have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You will exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.
Responsibilities
- Market & Competitive Intelligence: Leverage market trends, customer behaviours, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
- Customer Journey: In collaboration with cross-functional stakeholders, utilise proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
- Marketing Strategy: Lead/participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
- Campaign Development: Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
- Messaging & Positioning: With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalise on business opportunities to build strong marketing outcomes.
- Sales Enablement: Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
- Thought Leader: Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.
Qualifications
- BA in marketing, communications, or related field
- 7+ years of integrated, product or channel marketing experience
- Insurance industry experience highly desirable
- Demonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.
- Proven track record of leveraging customer, market and competitive insight to inform marketing and product strategy decisions.
- Successful track record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
- Experience in taking a data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimise performance.
- Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
- Ability to rapidly prioritise and react to changing business needs and external market dynamics.
- Ability to successfully work in a hybrid environment with in-office expectations of two days a week.
Skills
- Innovative and creative thinker: pioneer who embraces bold ideas
- Adaptable: ability to interact and gain alignment with all levels of the organisation including the Executive level
- Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
- "Let's go" attitude: optimist, contagious enthusiast, sees the upside
- Accountability matters: drives for results as coach and team player; bias to outcomes
- Exhibits aptitude: always learning and growing; constantly attempts new experiences
- Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
- Grit: passionate, self-directed, and motivated; demonstrates endurance
About Us
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you will have the chance to use your voice and build a rewarding career that’s as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, colour, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.
Senior Integrated Marketing Manager (Life, Health & Travel) employer: Verisk
Contact Detail:
Verisk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Integrated Marketing Manager (Life, Health & Travel)
✨Tip Number 1
Familiarise yourself with the latest trends in integrated marketing, especially within the life, health, and travel sectors. Understanding current market dynamics will help you speak confidently about how you can contribute to our marketing strategies.
✨Tip Number 2
Network with professionals in the insurance industry and attend relevant events or webinars. Building connections can provide insights into what companies like ours are looking for and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel B2B campaigns you've led. Highlight your ability to collaborate with cross-functional teams, as this is crucial for the role.
✨Tip Number 4
Showcase your data-driven approach by being ready to discuss how you've used analytics to inform marketing decisions in the past. This will demonstrate your alignment with our focus on measurable outcomes.
We think you need these skills to ace Senior Integrated Marketing Manager (Life, Health & Travel)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing, particularly in B2B campaigns. Use specific examples that demonstrate your success in developing and executing marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the insurance industry and how your skills align with the role. Mention your experience with market intelligence and customer journey mapping to show you can contribute effectively.
Showcase Data-Driven Achievements: In your application, emphasise your ability to leverage data for decision-making. Include metrics or results from past campaigns to illustrate your impact on revenue goals and marketing performance.
Highlight Collaboration Skills: Since the role requires working closely with sales and product teams, provide examples of successful cross-functional collaboration. This will demonstrate your ability to navigate different levels of an organisation and drive results.
How to prepare for a job interview at Verisk
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in developing and executing multi-channel B2B marketing campaigns. Highlight specific examples where you coordinated with stakeholders to achieve revenue goals, as this will demonstrate your ability to align with the company's objectives.
✨Understand Market Dynamics
Familiarise yourself with current market trends and competitor strategies relevant to the insurance industry. Being able to articulate how these insights can inform integrated positioning and campaign strategies will set you apart as a candidate who is proactive and knowledgeable.
✨Emphasise Data-Driven Decision Making
Prepare to discuss how you've used data insights to drive marketing strategies and evaluate campaign performance. Providing concrete examples of metrics you've defined and how they impacted your marketing efforts will showcase your analytical skills.
✨Demonstrate Collaboration Skills
Since the role requires close collaboration with sales and product management, be ready to share experiences where you successfully worked across teams. Highlight your ability to communicate effectively and build relationships at various levels within an organisation.
