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For Companies At a Glance
- Tasks: Support customer advocacy initiatives and engage with advocates to promote our products.
- Company: Join Verint, a leader in customer engagement solutions, making a real impact.
- Benefits: Enjoy flexible working options and the chance to attend exciting events like the Customer Awards.
- Why this job: Be part of a dynamic team, enhance your marketing skills, and connect with customers.
- Qualifications: Experience in customer engagement and understanding of CRM systems is essential.
- Other info: This role is UK-based and involves collaboration across multiple teams and time zones.
The predicted salary is between 30000 - 42000 £ per year.
The Associate within Customer Advocacy Program is responsible for supporting the development and execution of customer advocacy initiatives within the marketing team. This person will play a key role in identifying, engaging, and nurturing customer advocates to help champion our products and services.
The Customer Referral & Advocacy Executive EMEA will report to the Senior Manager, Customer Marketing and Advocacy EMEA in a team of three. The person will also work closely with the wider Marketing EMEA team, Customer Success, Professional Services, Sales Operations and regional sales teams as well as partner teams.
The Customer Referral & Advocacy Executive EMEA will be responsible for managing a number of initiatives and supporting on wider programmes within the Customer Marketing Team in EMEA.
Some of your responsibilities:
- Identify potential customer advocates and build relationships.
- Assist in organizing customer advocacy events and webinars.
- Recruit and brief Verint customer advocates for public speaking or other engagements across Verint internal and third-party events.
- Coordinate the collection of customer testimonials and case studies.
- Assist in maintaining the customer advocacy database.
- Assist in the creation of customer advocacy content together with the Senior Content Writer EMEA and an external agency.
- Support in customer advocacy program reporting including activities in supporting new business and cross/up sell opportunities.
- Manage requests from internal teams for referencing opportunities – including requests for calls/visits and information to support new business opportunities/RFP’s.
- Ensure timely and high-quality responses to teams to support goals for driving sales pipeline.
- Support delivery of Verint’s annual Customer Awards event in London, a highly renowned evening which celebrates our customers’ achievements and their project’s visibility. Responsibilities will include venue booking, internal and external event promotion, management of event logistics and customer travel.
Essential:
- Experience of customer engagement and advocacy principles.
- Understanding of competitor customer advocacy programs.
- Awareness of industry regulations related to customer data.
- Ability to work within a geographically distributed team spread between multiple time zones and cultures.
- Ability to work across different business functions and external stakeholders.
- Working knowledge of using customer relationship management (CRM) systems.
- Ability to create and edit simple marketing collateral.
Associate Customer Advocacy employer: Verint
Contact Detail:
Verint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Customer Advocacy
✨Tip Number 1
Familiarise yourself with customer advocacy principles and best practices. Understanding how successful companies engage their customers can give you a competitive edge in interviews.
✨Tip Number 2
Network with professionals in the marketing and customer advocacy fields. Attend relevant webinars or local events to meet potential colleagues and learn more about the industry.
✨Tip Number 3
Research Verint’s current customer advocacy initiatives and be prepared to discuss how you can contribute. Showing that you understand their approach will demonstrate your genuine interest in the role.
✨Tip Number 4
Brush up on your CRM skills, as familiarity with these systems is essential for the role. Consider taking a short online course to enhance your knowledge and confidence.
We think you need these skills to ace Associate Customer Advocacy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer engagement and advocacy. Use specific examples that demonstrate your ability to build relationships and manage initiatives, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the Associate Customer Advocacy position. Mention how your skills align with the responsibilities outlined in the job description, such as organizing events and managing customer testimonials.
Showcase Relevant Skills: Emphasise your understanding of CRM systems and your ability to create marketing collateral. Provide examples of how you've successfully used these skills in previous roles to support customer advocacy initiatives.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention any experience you have in collaborating across different functions. This could include working with sales, marketing, or customer success teams to achieve common goals.
How to prepare for a job interview at Verint
✨Show Your Understanding of Customer Advocacy
Make sure to demonstrate your knowledge of customer engagement and advocacy principles during the interview. Discuss any relevant experience you have in identifying and nurturing customer advocates, as this will show that you understand the core responsibilities of the role.
✨Highlight Your Organisational Skills
Since the role involves managing events and coordinating various initiatives, be prepared to share examples of how you've successfully organised similar activities in the past. This could include details about event planning, logistics management, or working with multiple stakeholders.
✨Familiarise Yourself with CRM Systems
As the position requires a working knowledge of customer relationship management systems, it’s beneficial to mention any experience you have with CRM tools. If you’ve used specific systems before, be ready to discuss how you utilised them to enhance customer engagement.
✨Prepare for Team Collaboration Questions
Given that the role involves working closely with various teams across different time zones, be prepared to answer questions about your experience in collaborative environments. Share examples of how you've effectively communicated and worked with diverse teams to achieve common goals.
