At a Glance
- Tasks: Support customer advocacy initiatives and engage with advocates to promote our products.
- Company: Join Verint, a leader in customer engagement solutions, making a real impact.
- Benefits: Enjoy flexible working options and the chance to attend exciting events like the annual Customer Awards.
- Other info: This role is UK-based and involves collaboration across various teams and time zones.
- Why this job: Be part of a dynamic team, enhance your marketing skills, and contribute to meaningful customer stories.
- Qualifications: Experience in customer engagement and understanding of advocacy principles is essential.
The predicted salary is between 30000 - 42000 £ per year.
The Associate within Customer Advocacy Program is responsible for supporting the development and execution of customer advocacy initiatives within the marketing team. This person will play a key role in identifying, engaging, and nurturing customer advocates to help champion our products and services.
The Customer Referral & Advocacy Executive EMEA will report to the Senior Manager, Customer Marketing and Advocacy EMEA in a team of three. The person will also work closely with the wider Marketing EMEA team, Customer Success, Professional Services, Sales Operations and regional sales teams as well as partner teams.
The Customer Referral & Advocacy Executive EMEA will be responsible for managing a number of initiatives and supporting on wider programmes within the Customer Marketing Team in EMEA.
Some of your responsibilities:
- Identify potential customer advocates and build relationships.
- Assist in organizing customer advocacy events and webinars.
- Recruit and brief Verint customer advocates for public speaking or other engagements across Verint internal and third-party events.
- Coordinate the collection of customer testimonials and case studies.
- Assist in maintaining the customer advocacy database.
- Assist in the creation of customer advocacy content together with the Senior Content Writer EMEA and an external agency.
- Support in customer advocacy program reporting including activities in supporting new business and cross/up sell opportunities.
- Manage requests from internal teams for referencing opportunities – including requests for calls/visits and information to support new business opportunities/RFP’s.
- Ensure timely and high-quality responses to teams to support goals for driving sales pipeline.
- Support delivery of Verint’s annual Customer Awards event in London, a highly renowned evening which celebrates our customers’ achievements and their project’s visibility. Responsibilities will include venue booking, internal and external event promotion, management of event logistics and customer travel.
Essential:
- Experience of customer engagement and advocacy principles.
- Understanding of competitor customer advocacy programs.
- Awareness of industry regulations related to customer data.
- Ability to work within a geographically distributed team spread between multiple time zones and cultures.
- Ability to work across different business functions and external stakeholders.
- Working knowledge of using customer relationship management (CRM) systems.
- Ability to create and edit simple marketing collateral.
Associate Customer Advocacy in Exeter employer: Verint
Verint is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Associate Customer Advocacy role based in the UK. Employees benefit from comprehensive growth opportunities, engaging in meaningful projects that directly impact customer relationships and advocacy initiatives. With a focus on employee development and a commitment to celebrating customer achievements through events like the annual Customer Awards in London, Verint offers a unique environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Customer Advocacy in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Verint and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Verint are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Verint on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Verint. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Customer Advocacy in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Verint. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Verint:Show us that you’ve done your homework! In your application, briefly mention what you admire about Verint’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Verint
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Verint will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Verint, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
