At a Glance
- Tasks: Lead global brand and marketing strategy to enhance safety in high-hazard jobs.
- Company: Join Veriforce, a leader in supply chain risk management technology.
- Benefits: Enjoy generous leave, healthcare, and professional development opportunities.
- Other info: Diverse and inclusive workplace committed to your growth and success.
- Why this job: Make a real impact on worker safety while shaping global marketing strategies.
- Qualifications: Senior marketing experience in B2B software and strong leadership skills required.
The predicted salary is between 99000 - 121000 £ per year.
At Veriforce, our mission is simple yet powerful: to help bring workers home safe from high-hazard jobs. We deliver supply chain risk management technology and expert services that reduce risk, improve ESG performance, and protect workers, worksites, and businesses. We operate globally across industries including Oil & Gas, Utilities, Construction, Mining, Chemicals, Food & Beverage, and Telecom.
The Vice President, Global Brand & Marketing Strategy is responsible for defining and orchestrating Veriforce's global brand, marketing, and digital strategy – scaling across regions while enabling strong local execution and demand generation. This role enables Veriforce to leverage its scale and position itself as the undisputed global leader in supply chain risk management, whilst never losing sight of the deep expertise and offerings within the core regions of the US, UK, and Canada. It unites brand and positioning, digital strategy, market and customer insight, and partner marketing under a single, coherent global agenda – with a clear line of sight to pipeline and revenue.
What that means day to day
- Global Brand & Marketing Strategy: Lead and evolve Veriforce's global brand and marketing strategy, ensuring consistent positioning, messaging and customer experience across all markets. Develop frameworks and toolkits that enable regional teams to deliver locally relevant campaigns aligned to the global strategy.
- Market, Customer & Competitive Insight: Build a strong understanding of customers, competitors and market trends to shape positioning, messaging and go-to-market priorities. Manage key analyst relationships to strengthen Veriforce's market presence.
- Global Digital & Content Strategy: Shape the global digital and content strategy, working with regional teams to deliver engaging campaigns that build brand awareness and support demand generation. Oversee the corporate website and drive the adoption of new marketing technologies and AI to improve effectiveness.
- Global–Regional Integration: Foster strong collaboration between global and regional marketing teams, sharing best practice, insights and scalable ways of working. Ensure global strategies are successfully adapted for regional markets.
- Demand Generation & Performance Alignment: Develop marketing frameworks that support regional pipeline growth and commercial success. Define performance measures and promote a culture of continuous improvement and optimisation.
- Global Partner & Ecosystem Marketing: Develop partner marketing programmes that strengthen strategic alliances and create new growth opportunities.
- Leadership & Governance: Act as a strategic advisor to the Executive Leadership Team on brand and marketing. Manage the global marketing budget, ensuring investment delivers measurable business impact.
What you’ll need to be successful
- Degree in Marketing, Business or a related discipline (Master's degree desirable).
- Significant senior marketing experience, ideally within B2B software or technology, covering brand, digital marketing and demand generation.
- Proven success developing and delivering global marketing strategies across multiple regions.
- Strong experience in brand positioning, messaging and creating marketing programmes that drive measurable business growth.
- Experience working with regional marketing teams to deliver globally aligned campaigns.
- Knowledge of partner or ecosystem marketing and strategic co-marketing initiatives.
- Strong commercial acumen, with a data-driven approach and experience using marketing analytics and marketing technology platforms.
- Excellent stakeholder management skills, with the ability to influence senior leaders and work collaboratively across a global organisation.
- Willingness to travel internationally (up to 30%), including to the US.
Personal Attributes
- Strategic, proactive and results-driven, with the confidence to challenge the status quo.
- Collaborative and influential, with excellent communication and relationship-building skills.
- Resilient and adaptable, thriving in a fast-paced, evolving environment.
- A strong problem solver who takes ownership and drives continuous improvement.
- Able to work independently while inspiring and influencing others.
- French language skills would be an advantage.
What you'll get in return
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
- Enhanced Parental Leave
- Generous annual leave, with the option to buy additional days
- Healthcare Plan
- Annual Giving Day – an extra day to give back to yourself or your community
- Cycle-to-work Scheme
- EV Salary Sacrifice Scheme
- Pension scheme with employer contributions
- Life Assurance – 3X base salary
- Rewards Program – access to discounts and cashback
- LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements? Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work. We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
Vice President, Global Brand & Marketing Strategy in London employer: Veriforce
Veriforce is an exceptional employer, offering a dynamic work environment in the heart of Shoreditch, London, where innovation meets collaboration. With a strong focus on employee growth, we provide opportunities for continuous learning through our LinkedIn Learning License and a hybrid workplace policy that promotes work-life balance. Our comprehensive benefits package, including enhanced parental leave and a generous annual leave policy, ensures that our team members feel valued and supported both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Global Brand & Marketing Strategy in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Veriforce and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Veriforce are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Veriforce on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Veriforce. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Global Brand & Marketing Strategy in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Veriforce. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Veriforce:Show us that you’ve done your homework! In your application, briefly mention what you admire about Veriforce’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Veriforce
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Veriforce will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Veriforce, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
