Business Development Team Lead in Cardiff

Creating Safer Workplaces for Everyone. At SafeWorkforce, we’re passionate about keeping people safe. Our team of health and safety consultants brings over 200 years of combined experience, providing expert guidance that helps businesses stay compliant, confident, and protected. We don’t do one-size-fits-all solutions — every project is tailored to the unique needs of the organisation. Whether it’s a small business or a large enterprise, you’ll have the chance to make a real impact, helping leaders minimise risk and build safer workplaces.

If you’re looking for a role where your expertise matters, your ideas are valued, and every day presents new challenges, SafeWorkforce is the place to grow your career and make a difference.

As a Business Development Team Leader, you’ll take the lead in building, coaching, and inspiring a high-performing team of phone-based new business sales executives. You won’t just manage performance — you’ll elevate it, creating an environment where your team is motivated, supported, and consistently exceeding expectations. With clear monthly targets and ambitious year-on-year growth goals, you’ll play a key role in driving results while developing talent, sharpening sales capability, and embedding a winning culture. This is a hands-on leadership role for someone who thrives on momentum, enjoys coaching others to success, and is passionate about turning potential into performance.

What that means day to day:

• Assign and manage campaign data to the team
• Conduct tests to boost conversion rates and implement actionable insights
• Monitor sales, analyse key metrics like conversion by person/channel and deliver regular performance reports to the SafeWorkforce Managing Director
• Provide training, call auditing and coaching support to improve sales performance and seek the support of the L&S team where specific training needs are required
• Ensure adherence to our prospect contact strategy and associated CRM processes

What you’ll need to be successful:

To be successful in this role, you’ll bring proven leadership experience, ideally within a phone-based new business sales environment, along with a strong understanding of sales processes and what drives high performance. You’ll be confident setting and managing targets and KPIs, while using effective coaching techniques to improve both individual and team results. You’ll know how to balance performance management with development, delivering regular 1:1s, clear feedback, and hands-on coaching in key areas such as negotiation and objection handling. Above all, you’ll be someone who creates structure, accountability, and momentum within a team, helping people develop their skills, confidence, and consistency to deliver against ambitious goals.

What you'll get in return:

We have a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:

• Enhanced Parental Leave
• Generous annual leave
• Healthcare Plan
• Annual Giving Day – an extra day to give back to yourself or your community
• Cycle-to-work Scheme
• Pension scheme with employer contributions
• Life Assurance – 3X base salary
• Rewards Program – access to discounts and cashback
• LinkedIn Learning License for upskilling & development

Interested but don’t feel you meet all the requirements? Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work. We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What you can expect if you apply:

• A response to your application within 15 working days
• An interview process consisting of:

• An initial discovery call with the recruiter
• A first stage interview via Microsoft Teams
• Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role

We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.