ABM Marketing Executive in Cardiff
ABM Marketing Executive

ABM Marketing Executive in Cardiff

Cardiff Full-Time 30000 - 40000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Support and execute targeted ABM campaigns for high-value clients, ensuring smooth delivery.
  • Company: Join SafeContractor, the UK's largest supply chain risk management company.
  • Benefits: Enjoy a hybrid work environment, generous leave, healthcare, and personal development opportunities.
  • Other info: Dog-friendly office and commitment to diversity and inclusion.
  • Why this job: Make a real impact in marketing while working with a dynamic and supportive team.
  • Qualifications: Experience in B2B marketing campaigns and strong organisational skills are essential.

The predicted salary is between 30000 - 40000 £ per year.

SafeContractor is the UK’s largest SSIP-registered and UKAS-accredited supply chain risk management company, trusted by 40,000 contractors. We simplify compliance for clients and contractors of all sizes, helping to make workplaces safer for everyone, through a flexible, risk-based approach. Our audits ensure contractors are properly assessed, while a user-friendly portal makes compliance straightforward and manageable.

We are recruiting for an ABM Marketing Executive to join our growing team! The role provides hands‑on support in planning, executing and coordinating highly targeted Account‑Based Marketing (ABM) campaigns focused on Category 4 and Category 5 client accounts. This role plays a key part in delivering personalised activation across the full funnel, from awareness to conversion, by supporting campaign setup, data management, content coordination and reporting.

What that means day to day:

  • Support the execution of targeted ABM campaigns (1:1, 1:few, 1:many) for high-value Cat 4/5 accounts, ensuring smooth delivery across the full funnel.
  • Build and manage campaign workflows (email, nurture, digital) within marketing automation tools, coordinating timelines and stakeholders.
  • Maintain and manage CRM and marketing data, including account lists, segmentation, and campaign tracking to ensure accuracy and readiness.
  • Assist with content coordination and personalisation, adapting messaging and managing assets for different audiences and account types.
  • Support multi-channel activation, including email, paid media, and ABM events (e.g. workshops, webinars, roundtables).
  • Track and report on campaign performance, providing insights and supporting alignment with sales teams to optimise engagement and outcomes.

What you’ll need to be successful:

Success in this role comes from having experience supporting marketing campaigns in a B2B environment, combined with strong organisational skills and the ability to manage multiple tasks and deadlines effectively. You will demonstrate a solid understanding of digital marketing channels and campaign workflows, along with hands-on experience using marketing automation and CRM tools. Attention to detail and data accuracy are essential, as is the ability to adapt and personalise content through strong copywriting skills to support targeted engagement.

What you'll get in return:

We have a hybrid workplace policy, where you will work from the office 3 days per week. Plus our Cardiff office is dog-friendly – expect a few friendly paws around the place! We want you to be able to do your best work here. We emphasise providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:

  • Personal Health & Wellbeing / Benefits:
  • Enhanced Parental Leave
  • Generous annual leave
  • Healthcare Plan
  • Annual Giving Day – an extra day to give back to yourself or your community
  • Cycle-to-work Scheme
  • Future Planning:
    • Pension scheme with employer contributions
    • Life Assurance – 3X base salary
    • Rewards Program – access to discounts and cashback
    • LinkedIn Learning License for upskilling & development

    Interested but don’t feel you meet all the requirements? Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

    Bring Your Whole Self to Work. We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

    What you can expect if you apply:

    • A response to your application within 15 working days
    • An interview process consisting of:
    • An initial discovery call with the recruiter
    • A first stage interview via Microsoft Teams
    • Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role

    We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

    ABM Marketing Executive in Cardiff employer: Veriforce

    At SafeContractor, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work culture that prioritises employee wellbeing and growth. Our Cardiff office, which is dog-friendly, fosters a collaborative environment where you can thrive while enjoying generous benefits such as enhanced parental leave, a healthcare plan, and access to LinkedIn Learning for professional development. Join us to be part of a team that values your contributions and empowers you to excel in your career through meaningful work and a commitment to diversity.
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    Contact Detail:

    Veriforce Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land ABM Marketing Executive in Cardiff

    ✨Tip Number 1

    Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.

    ✨Tip Number 2

    Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can do.

    ✨Tip Number 3

    Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision and values. We want to see your personality shine!

    ✨Tip Number 4

    Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.

    We think you need these skills to ace ABM Marketing Executive in Cardiff

    Account-Based Marketing (ABM)
    Campaign Management
    Marketing Automation Tools
    CRM Management
    Data Management
    Content Coordination
    Copywriting Skills
    Digital Marketing Channels
    B2B Marketing Experience
    Organisational Skills
    Multi-Channel Activation
    Performance Tracking and Reporting
    Attention to Detail
    Segmentation

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your CV and cover letter for the ABM Marketing Executive role. Highlight your experience with B2B marketing campaigns and any specific tools you've used, like CRM or marketing automation software. We want to see how your skills align with what we're looking for!

    Show Off Your Copywriting Skills: Since this role involves content coordination and personalisation, don’t shy away from showcasing your copywriting abilities. Include examples of how you've adapted messaging for different audiences in past campaigns. This will help us see your creativity in action!

    Be Data-Driven: We love a candidate who understands the importance of data accuracy! Mention any experience you have with managing campaign tracking or CRM data. Show us how you've used data to optimise marketing efforts in the past – it’ll definitely catch our eye.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!

    How to prepare for a job interview at Veriforce

    ✨Know Your ABM Inside Out

    Before the interview, make sure you understand the principles of Account-Based Marketing (ABM) and how it applies to B2B environments. Familiarise yourself with the specific strategies SafeContractor uses for targeting high-value accounts, as this will show your genuine interest in the role.

    ✨Showcase Your Organisational Skills

    Since the role requires managing multiple tasks and deadlines, prepare examples from your past experiences that highlight your organisational skills. Discuss how you've successfully coordinated campaigns or projects, and be ready to explain your approach to prioritising tasks.

    ✨Demonstrate Data Savvy

    Be prepared to talk about your experience with CRM and marketing automation tools. Bring examples of how you've used data to track campaign performance and optimise engagement. This will demonstrate your ability to manage and analyse data effectively, which is crucial for the role.

    ✨Craft Personalised Content Examples

    Since personalisation is key in ABM, think of specific instances where you've adapted messaging for different audiences. Prepare to discuss your copywriting skills and how you've tailored content to engage various stakeholders, showcasing your creativity and attention to detail.

    ABM Marketing Executive in Cardiff
    Veriforce
    Location: Cardiff

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