At a Glance
- Tasks: Lead and execute targeted ABM strategies for AI-native audiences and global enterprises.
- Company: Join Verda, a pioneering European cloud computing platform for AI workloads.
- Benefits: Competitive cash and equity compensation, healthcare, lunch, and wellbeing perks.
- Other info: Dynamic hybrid work environment in Helsinki or London with opportunities for meaningful travel.
- Why this job: Make a real impact in the evolving AI landscape alongside world-class engineers and researchers.
- Qualifications: 7+ years in B2B marketing with 4-5 years focused on ABM; strong strategic and hands-on skills.
The predicted salary is between 60000 - 80000 £ per year.
Imagine a world where AI natives and frontier researchers don't have to plow through noise and irrelevant content to find what they need — where every program is built around their work, meeting them with actionable advice that solves their problems and supports what they're shipping. At Verda, we're building a fully featured European cloud computing platform designed for AI workloads. Our existing product-led motion serves a growing base of AI-native startups and research organizations well; this role adds a deliberate new motion on top — targeted ABM against frontier labs and large enterprises, where the wins are bigger and the path is account-by-account. Join Verda while it's still being built — not once it's finished.
Why Verda
- Cash + equity compensation along with various fringe benefits (e.g., healthcare, lunch, wellbeing, etc.).
- Profitable operations with rapid, sustained growth.
- 31 nationalities, with 6 different ones on the management team.
- An opportunity to make a clear impact and work alongside world‑class engineers, researchers, and partners across the global AI ecosystem.
Practicalities
- Location: Helsinki, Finland or London, UK
- Hybrid: Working from the office 3 days a week
- Employment type: Full-time and permanent
- Travel: Meaningful — industry conferences and customer events
About The Role
In this role, you will own Verda's ABM strategy and execution end-to-end across strategic target account lists, such as frontier labs and global enterprises. You will set the tiering in partnership with sales and design the right program shape for each tier — bespoke 1:1 plays or structured 1:few and 1:many programs. You will build the ABM plays aimed at AI-native audiences from the ground up — research‑grade technical content tailored to what specific teams are working on, hands‑on engagements like meetups and technical workshops at conferences like NeurIPS and GTC, integrated paid and content programs that reach developers and engineers where they already are, and orchestrated multi‑touch over the months it takes to build relationships with engineering teams. You will work with Product Marketing on message iteration — they own positioning, you bring in‑market evidence back to sharpen it. You will collaborate with the Content Marketing Manager and our internal AI Lab to ensure your top‑tier accounts have access to the deeply technical content they need. You will partner closely with named‑account sales counterparts on joint account planning, signal sharing, and orchestrated outreach. You will know when to scale plays with agency or contractor support, and hold a high bar for the quality of work you accept regardless of who delivers it. You will propose and manage the ABM program budget, instrument account‑level reporting in partnership with marketing operations, and report on engagement, pipeline, and expansion against agreed metrics. As the function matures, you will create the playbook to scale ABM across additional account lists and regions — and grow the team behind it.
Your key competencies
- 7+ years of B2B marketing experience, with 4–5+ years hands‑on in ABM specifically
- Led named‑account programs, including with 1:1 and 1:few.
- Strategic enough to design the programs, hands‑on enough to run them
- Marketed to technical infrastructure buyers (cloud services, AI infrastructure, dev tools, data platforms)
- Comfortable building ABM in a motion that is evolving — sales coverage and SDR support are landing alongside this role, not pre‑built
- Partnered closely with sales counterparts on strategic accounts before; know how to make joint account planning actually work, not just on paper
- Clear sense of when in‑house execution is right and when to escalate to agency or contractor support — and a high bar for the quality of work you accept
- Strong written and visual communication skills; you can brief technical content credibly and push back on creative when it's wrong for the audience
Nice to have
- Experience at cloud infrastructure, data platform, or developer tool product companies
- Personal credibility within the AI research or builder community
- Previous experience in startup and scaleup companies
What’s next
We're building fast and this role needs the right person behind it. There's no artificial deadline, but when we find who we're looking for, we move. If this sounds like your next move, apply now.
Senior ABM/ABX Campaign Strategist employer: Verda
At Verda, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration among a diverse team of 31 nationalities. With competitive cash and equity compensation, comprehensive benefits, and the opportunity to make a tangible impact in the rapidly evolving AI landscape, our employees thrive in a supportive environment that prioritises personal and professional growth. Join us in Helsinki or London and be part of a pioneering journey where your contributions will shape the future of cloud computing for AI workloads.
StudySmarter Expert Advice🤫
We think this is how you could land Senior ABM/ABX Campaign Strategist
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and meetups where you can connect with people in the AI and cloud computing space. Don't be shy; introduce yourself and share your passion for ABM strategies. You never know who might have a lead on your dream job!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, and your thoughts on ABM trends on platforms like LinkedIn. Engage with others in the field and build your online presence. This can help you stand out when opportunities arise.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Understand their target audience and how your skills can contribute to their ABM strategy. Tailor your responses to show how you can make a real impact at Verda.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Verda. So, get that application in and let’s build something amazing together!
We think you need these skills to ace Senior ABM/ABX Campaign Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior ABM/ABX Campaign Strategist role. Highlight your relevant experience in B2B marketing and ABM, especially any hands-on work you've done with named accounts. We want to see how your skills align with what we're building at Verda!
Showcase Your Strategic Thinking:In your application, demonstrate your ability to design and execute targeted ABM strategies. Share examples of how you've successfully partnered with sales teams and created bespoke programmes. We love seeing candidates who can think strategically while also being hands-on!
Communicate Clearly:Strong written communication is key for this role, so make sure your application is clear and concise. Use straightforward language to explain your achievements and experiences. We appreciate candidates who can convey complex ideas simply and effectively.
Apply Through Our Website:We encourage you to apply directly through our website. This helps us keep track of applications and ensures you get the best chance to showcase your fit for the role. Plus, it’s super easy and quick to do!
How to prepare for a job interview at Verda
✨Know Your ABM Inside Out
Make sure you understand the nuances of Account-Based Marketing (ABM) and Account-Based Experience (ABX). Be ready to discuss specific strategies you've implemented in the past, especially those targeting technical audiences. This will show that you can hit the ground running.
✨Research Verda Thoroughly
Dive deep into Verda's mission, products, and target audience. Familiarise yourself with their existing offerings and think about how your experience aligns with their goals. This will help you tailor your responses and demonstrate genuine interest in the company.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with sales and marketing teams, be prepared to discuss how you've successfully collaborated in the past. Think of examples where you’ve contributed to joint account planning or executed campaigns that required cross-functional teamwork.
✨Showcase Your Communication Skills
As a Senior ABM/ABX Campaign Strategist, strong communication is key. Be ready to present your ideas clearly and concisely. You might even want to prepare a brief presentation on a past campaign to illustrate your ability to convey complex information effectively.
