At a Glance
- Tasks: Lead product marketing for an innovative AI cloud platform, shaping messaging and launch strategies.
- Company: Join Verda, a cutting-edge European cloud computing company focused on AI workloads.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in the AI space by communicating technology's value to diverse audiences.
- Qualifications: 7+ years in product marketing, especially in infrastructure or AI tech, with strong communication skills.
The predicted salary is between 70000 - 90000 € per year.
Imagine a future where AI infrastructure companies don’t just build powerful technology — but communicate its value clearly to enterprise buyers, developers, and strategic partners alike. At Verda, we’re building a fully featured European cloud computing platform designed for AI workloads. As the market evolves rapidly, product marketing plays a critical role in shaping how customers understand our platform, how sales win deals, and how we position ourselves in an increasingly competitive landscape.
Your responsibilities
- Build and own Verda’s product marketing foundation — from positioning and messaging to launch execution and sales enablement.
- Develop a messaging architecture that resonates across enterprise procurement teams, AI practitioners, and strategic partners, validating it through customer conversations and real market feedback.
- Create materials and frameworks that help our commercial teams operate effectively, including battle cards, competitive intelligence, positioning documents, pitch decks, and objection-handling guidance.
- Establish repeatable enablement processes that help sales teams ramp quickly and communicate Verda’s value with confidence.
- Own competitive intelligence and market insights — tracking competitors, identifying market shifts, gathering structured product feedback, and translating customer pain points into actionable go‑to‑market strategies.
- Build Verda’s launch motion from the ground up: defining launch frameworks, coordinating cross‑functional execution, enabling internal teams ahead of external releases, and measuring success based on pipeline impact rather than awareness alone.
- Work closely with strategic technology partners to develop joint messaging, co‑marketing initiatives, and business cases that support partner‑led growth.
- Help refine our ideal customer profile, segmentation strategy, and voice‑of‑customer programs as the company scales.
Your key competencies
- 7+ years of experience in Product Marketing, with at least 3 years in infrastructure, cloud, developer tools, or AI related technology.
- Experience marketing to both enterprise procurement stakeholders and technical practitioners.
- Experience building product marketing foundations in early‑stage or scaling environments.
- Strong ability to create positioning, launch frameworks, competitive intelligence, and sales enablement materials from scratch.
- Strong writing and communication skills across both technical and enterprise audiences.
- Understanding of AI infrastructure concepts such as GPU clusters, inference workloads, and infrastructure economics.
- Familiarity with the AI infrastructure or neocloud landscape is a strong plus.
- Experience enabling sales teams and measuring GTM impact through adoption, pipeline, or revenue influence.
- Experience collaborating with strategic technology partners on joint GTM or co‑marketing initiatives.
- Strong autonomy and ability to drive cross‑functional alignment across distributed teams and time zones.
- Pragmatic, execution‑oriented mindset with a bias toward shipping and iteration.
Practicalities
- Location: Helsinki, Finland or London, UK.
- Hybrid: Working from the office 3 days a week.
- Employment type: Full‑time and permanent.
Product Marketing Lead employer: Verda
At Verda, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture, particularly for our Product Marketing Lead role. Located in the vibrant cities of Helsinki or London, we offer a hybrid working model that promotes work-life balance while providing ample opportunities for professional growth and collaboration with strategic partners. Our commitment to employee development, coupled with a focus on impactful AI technology, ensures that you will play a pivotal role in shaping the future of cloud computing.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Product Marketing Lead role at Verda.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your past work, especially anything related to product marketing in AI or cloud tech. This will help you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by understanding Verda’s products inside out. Familiarise yourself with the AI infrastructure landscape and be ready to discuss how you can contribute to shaping our messaging and positioning.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in the minds of the hiring team as they make their decision.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in product marketing, especially in AI or cloud infrastructure, and show how your skills align with what Verda is looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you’ve driven success in product marketing and sales enablement.
Communicate Clearly:Since this role involves a lot of communication, make sure your application reflects strong writing skills. Keep it clear, concise, and engaging — just like you would when creating messaging for enterprise buyers or technical practitioners.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Verda
✨Know Your Product Inside Out
Before the interview, dive deep into Verda’s cloud computing platform and its unique selling points. Understand how it stands out in the AI infrastructure market and be ready to discuss how you would communicate its value to different audiences.
✨Prepare Real-World Examples
Think of specific instances from your past experience where you've successfully built product marketing foundations or enabled sales teams. Be prepared to share these stories, focusing on the impact your actions had on the business.
✨Understand the Competitive Landscape
Research Verda's competitors and the current trends in AI infrastructure. Be ready to discuss how you would gather competitive intelligence and translate market shifts into actionable strategies for Verda.
✨Showcase Your Communication Skills
Since strong writing and communication skills are crucial for this role, practice articulating your thoughts clearly and concisely. You might even want to prepare a brief pitch deck or positioning document to demonstrate your ability to create effective marketing materials.
