At a Glance
- Tasks: Lead EMEA marketing strategy and execute impactful campaigns to drive revenue.
- Company: Join Verda, a pioneering AI cloud company focused on sustainability.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team making a real impact in the AI space.
- Why this job: Shape the future of marketing in a fast-growing AI infrastructure company.
- Qualifications: 8+ years in field marketing with a strong B2B tech background.
The predicted salary is between 60000 - 80000 £ per year.
At Verda, we're building a fully featured European AI cloud, covering everything needed to train, experiment with, and deploy AI models at scale.
We are a full‑stack AI infrastructure company, meaning we design, operate, and optimize the compute powering modern AI workloads across training and inference.
Our infrastructure runs on 100% renewable energy, helping build a more sustainable AI ecosystem.
Join Verda while it’s still being built - not once it’s finished.
About The Role
We're looking for a senior field marketer to own the EMEA go‑to‑market motion end to end — from strategy through execution.
This is a high‑autonomy, high‑impact role: you'll define the regional plan, run the programs, and be accountable for pipeline contribution across a diverse and technically sophisticated set of markets.
You'll work closely with EMEA sales leadership, co‑owning account priorities, shaping joint go‑to‑market plans, and making marketing investment decisions that move revenue.
The role spans the full mix: executive engagement programs, field events, ABM, demand generation, and partner marketing, coordinated into a regional calendar with a clear line to pipeline.
This is a builder role at a company growing fast in a space that's moving faster.
You'll be the first or one of the first dedicated field marketers in the region, which means real scope to shape how marketing operates across EMEA and real accountability for the results.
What You Will Do
- Define and own the EMEA field marketing strategy: the regional approach to pipeline generation, in‑market presence, and customer engagement, aligned to revenue priorities.
- Build and run an integrated regional marketing calendar spanning field events, executive programs, ABM, and demand generation.
- Plan and execute regional events end to end — executive roundtables, roadshows, conferences, webinars — including theme, logistics, vendor management, sales staffing, follow-up, and reporting.
- Run 1:1, 1: few ABM programs against the region's priority accounts, partnering with Sales on account selection and activating personalized, multi‑channel programs to engage buying groups.
- Serve as the primary marketing stakeholder for EMEA sales leadership — co‑developing go‑to‑market plans, aligning marketing investment to revenue priorities, and maintaining direct alignment on account priorities, campaign promotion, and pre/post‑event communication.
- Support deal acceleration with targeted programs, and fold Sales feedback back into execution.
- Execute integrated demand generation across digital, events, email, and third‑party channels across the full buyer journey; localize global campaigns for EMEA markets.
- Partner with Growth and Business Development on lead‑generating and pipeline‑creation programs.
- Work with the partner marketing function.
- Coordinate across content, partner, and product marketing to deliver cohesive programs against the accounts that matter most.
- Establish measurement frameworks and reporting cadences connecting marketing activity to pipeline, revenue influence, and account expansion; track pipeline, conversion, ROI, and cost‑per‑pipeline, and optimize programs and spend with a test‑and‑learn approach.
- Your key competencies
- 8+ years in field marketing, regional marketing, or demand generation in enterprise B2B technology.
- Proven ability to define and own a regional marketing strategy, not just execute against one.
- Track record of building peer‑level relationships with sales leadership and influencing joint planning without direct authority.
- Hands‑on experience running executive engagement programs and field events that deliver measurable pipeline, including larger‑scale events.
- Strong command of ABM, from account selection through multi‑channel activation and measurement.
- Demonstrated negotiation skills with vendors and suppliers.
- Proficiency with CRM, marketing automation, and analytics platforms as supporting tools; comfort using AI workflows to drive scale and efficiency.
- You personally ship the work — programs, briefs, follow‑up, reporting — rather than orchestrating others who do.
- Strong Differentiators
- Experience shaping field marketing across multiple EMEA sub‑regions simultaneously.
- Background in cloud, data, AI, or infrastructure platform marketing.
- Working knowledge of AI/ML infrastructure — training vs. inference, GPU economics — enough to hold your own in a technical conversation and market credibly to a technical buyer.
- Familiarity with ABM tooling and account engagement platforms.
- Experience building a regional field function from scratch at an early‑stage, fast‑moving company.
- Practicalities
- Location: Helsinki (Hybrid), London (Hybrid) or Remote EU
- Employment type: Full‑time and permanent
- What's Next
If this sounds like your next move, apply now.
Please submit your application through our Careers page. We don't accept applications sent by email.
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Verda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Verda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Verda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Verda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Field Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Verda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Verda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Verda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Verda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Verda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Verda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
