At a Glance
- Tasks: Lead content marketing efforts, managing editorial calendars and producing high-quality technical content.
- Company: Join Verda, a pioneering AI cloud company with a global presence.
- Benefits: Competitive cash and equity compensation, healthcare, and wellbeing perks.
- Other info: Hybrid work model with opportunities for career growth in a diverse team.
- Why this job: Make a real impact in the AI ecosystem while working with world-class engineers.
- Qualifications: 5+ years in content marketing, strong editing skills, and technical knowledge.
The predicted salary is between 59400 - 72600 £ per year.
At Verda, we're building a full-stack AI cloud, covering everything from data centers and hardware to our own cloud platform that the world's leading AI teams use to do serious AI work. We strive to make a positive mark on the world through the infrastructure we build and give leading teams a service they can truly depend on. Headquartered in Helsinki, we operate globally with offices in London and San Francisco. Join Verda while it’s still being built - not once it’s finished.
Why Verda
- Cash and equity compensation along with various fringe benefits (healthcare, wellbeing, and more).
- Profitable operations with rapid, sustained growth.
- 40+ nationalities, with 6 different ones on the management team.
- A real chance to make an impact and work alongside world class engineers, researchers, and partners across the global AI ecosystem.
Practicalities
- Work mode: Hybrid, based in London or EU remote
- Level: Lead
- Employment type: Full time and permanent
About the role
You will own Verda's editorial calendar and cadence end-to-end — performance benchmarks, deployment guides, applied-research papers, customer stories, and product launches — shipping consistently against our company-wide priorities. You will coordinate production across our internal AI Lab, AI Developer Advocates, wider Engineering and Marketing teams, and ecosystem partners. You will edit deeply technical content for clarity without distorting substance, and write the informational and narrative pieces yourself. You will direct the SEO & GEO agency and external writers, integrating their input into the editorial plan. You will know when to scale with additional agency or freelance support, and hold a high bar for the work you accept regardless of who delivers it. You will work closely with Product Marketing — they own positioning, you own the cadence and craft of how it shows up. As the function matures, you will build the network of contributors that lets the editorial engine scale.
Your responsibilities
- Own Verda's editorial calendar and cadence end-to-end, spanning performance benchmarks, deployment guides, applied-research papers, customer stories, and product launches
- Ship content consistently against company-wide priorities
- Coordinate production across the internal AI Lab, AI Developer Advocates, wider Engineering and Marketing teams, and ecosystem partners
- Edit deeply technical content for clarity without distorting substance
- Write informational and narrative pieces directly
- Direct the SEO & GEO agency and external writers, integrating their input into the editorial plan
- Decide when to scale with additional agency or freelance support
- Hold a high bar for accepted work regardless of who produces it
- Partner closely with Product Marketing — owning the cadence and craft of how positioning shows up, while Product Marketing owns positioning itself
- Build the network of contributors that lets the editorial engine scale as the function matures
Your key competencies
- 5+ years in content marketing or editorial roles, with at least 3 years editing technical content for developer or research-grade audiences
- Strong editorial judgement — you know what's worth publishing, what needs another pass, and how to push work to a high bar
- Technical enough to fact-check, simplify without distorting, and earn the respect of the researchers and engineers whose work you're shaping
- A capable writer in your own right; you can shift between editing and writing without losing voice
- Strong cross-stakeholder coordination across engineering, product, and go-to-market teams
- Proficient in directing agencies and external contributors, with a clear bar for the quality of work you accept
- Experience with (or genuine curiosity about) GEO and how technical content earns citations from AI assistants
Nice to have
- Experience at cloud infrastructure, data platform, or developer tool product companies
- Familiarity with the AI developer community and the kinds of content that earn its attention and trust
- Have built networks of external contributors and/or ambassador or champion programs
Content Marketing Lead employer: Verda
Verda is an exceptional employer that fosters a vibrant multicultural work environment, making it an ideal place for a Technical Account Manager to thrive. With competitive cash and equity compensation, along with opportunities to collaborate with innovative AI companies, employees are encouraged to grow and develop their skills while managing impactful technical relationships. The company's commitment to enhancing customer experience and providing robust support ensures that team members feel valued and empowered in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Verda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Verda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Verda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Verda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Verda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Verda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Verda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Verda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Verda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Verda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
