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For Companies At a Glance
- Tasks: Analyse market trends and competitive landscapes to inform strategic decisions.
- Company: Join Sage, a leader in tech for small and medium businesses, recognised as a top workplace.
- Benefits: Enjoy flexible working, comprehensive health coverage, and paid volunteer days.
- Why this job: Be part of a dynamic team influencing product development and strategy in a fast-paced environment.
- Qualifications: Degree in Business or related field; experience in market research or business analysis preferred.
- Other info: Hybrid work model with opportunities for professional development and community engagement.
The predicted salary is between 43200 - 72000 £ per year.
We are on the lookout for a sharp, detail-driven Senior Market & Competitor Intelligence Analyst to join our dynamic team. In this pivotal role, you will become our go-to expert on market trends, competitive landscapes, and industry shifts across B2B Accounting & Financial Management, ERP, HCM, and Payroll software sectors. Your insights will directly influence strategic decisions in product development, sales, marketing, and executive leadership. If you are passionate about turning complex data into actionable strategies and thrive in a fast-paced environment, we would love to hear from you.
Key Responsibilities
- Lead in-depth market analysis - tracking trends, sizing, growth forecasts, and new opportunities across core and adjacent segments.
- Monitor publications, analyst reports, regulations, and emerging technologies to stay ahead of industry developments.
- Map market-share dynamics, positioning trends, and go-to-market tactics across our competitive landscape.
- Build and maintain detailed profiles of both established and emerging rivals, tracking their positioning, partnerships, product releases, acquisitions, and strategic moves.
- Deliver insights through impactful dashboards, briefings, and reports to inform product, sales, marketing, and leadership decisions.
- Present intelligence at strategic meetings and translate complex data into clear, actionable insights.
What are we looking for?
- A degree in Business, Economics, Marketing, Finance, or a related field.
- Previous experience in market research, competitive intelligence, or business analysis - ideally within B2B software, SaaS, or enterprise tech.
- Exposure to accounting, HR, or ERP software is a real plus.
- Strong technical skills - advanced Excel and PowerPoint, confidence with market research platforms, and familiarity with data-visualisation tools like Tableau or PowerBI.
- Understanding of SaaS business models and the broader enterprise software ecosystem.
- Analytical, detail-oriented, and able to distil complex data into clear, actionable insights.
- Excellent written and verbal communication skills, intellectual curiosity, and a passion for market dynamics.
- Ability to work independently and collaboratively, highly organised, and consistently meet deadlines in fast-paced environments.
What’s in it for you?
- Comprehensive health, dental and vision coverage.
- Work away scheme for up to 10 weeks a year.
- On-going training and professional development.
- Paid 5 days yearly to volunteer through our Sage Foundation.
- Flexible work patterns and hybrid working.
Working at Sage means you are supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Senior Market & Competitor Intelligence Analyst employer: VERCIDA
Contact Detail:
VERCIDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Market & Competitor Intelligence Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in B2B Accounting and Financial Management software. Follow industry publications, blogs, and forums to stay updated on emerging technologies and market shifts that could impact your role.
✨Tip Number 2
Network with professionals in the SaaS and enterprise tech sectors. Attend industry conferences, webinars, or local meetups to connect with others who share your interests and can provide insights into the competitive landscape.
✨Tip Number 3
Develop your data visualisation skills using tools like Tableau or PowerBI. Create sample dashboards that showcase your ability to turn complex data into clear, actionable insights, as this will be a key part of your role.
✨Tip Number 4
Prepare to discuss specific examples of how you've used market research to influence strategic decisions in previous roles. Be ready to articulate your thought process and the impact of your insights on business outcomes.
We think you need these skills to ace Senior Market & Competitor Intelligence Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in market research, competitive intelligence, and business analysis. Use specific examples that demonstrate your expertise in B2B software or SaaS.
Craft a Compelling Cover Letter: In your cover letter, express your passion for turning data into actionable strategies. Mention how your skills align with the responsibilities outlined in the job description, particularly your ability to analyse market trends and provide insights.
Showcase Technical Skills: Emphasise your proficiency in advanced Excel, PowerPoint, and any market research platforms you’ve used. If you have experience with data visualisation tools like Tableau or PowerBI, make sure to highlight this as well.
Prepare for Potential Questions: Think about how you would explain complex data insights in simple terms. Be ready to discuss your previous experiences and how they relate to the role, especially in terms of collaboration and presenting findings to stakeholders.
How to prepare for a job interview at VERCIDA
✨Know Your Market
Before the interview, dive deep into the B2B Accounting & Financial Management sectors. Familiarise yourself with current trends, key players, and emerging technologies. This will not only show your passion but also demonstrate your proactive approach to market intelligence.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've turned complex data into actionable insights in your previous roles. Use metrics and outcomes to illustrate your impact, as this will resonate well with the interviewers looking for a detail-oriented analyst.
✨Familiarise with Tools
Brush up on your technical skills, especially in Excel, PowerPoint, and any data visualisation tools like Tableau or PowerBI. Be ready to discuss how you've used these tools in past projects to analyse market trends and present findings effectively.
✨Prepare for Collaboration Questions
Since the role involves collaboration across functions, think of examples where you've successfully worked with different teams. Highlight your communication skills and how you translate complex data into clear insights that drive strategic decisions.
