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- Tasks: Create engaging thought leadership content for B2B marketing in a dynamic team.
- Company: Join dunnhumby, a global leader in Customer Data Science, empowering businesses worldwide.
- Benefits: Enjoy flexible working hours, your birthday off, and a comprehensive rewards package.
- Why this job: Be part of a culture that values diversity, innovation, and personal growth.
- Qualifications: Strong B2B marketing experience, exceptional writing skills, and a passion for data.
- Other info: Opportunity to work with iconic brands and contribute to impactful content campaigns.
The predicted salary is between 28800 - 43200 £ per year.
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission is to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail, dunnhumby today enables businesses all over the world, across industries, to be Customer First.
We are looking for a Marketing Specialist with skills in thought leadership content creation to join our B2B Marketing team. Working with the Head of Content and PR, you will develop and promote a programme of compelling thought leadership content to connect and engage with existing dunnhumby clients and potential future clients. Focusing on retailer and CPG growth plans, issues and pain points, you will use primary research, case studies and expert opinion to create and deliver thought leadership and content campaigns to build external understanding of dunnhumby and our offerings and to support opportunity and revenue generation.
We are looking for someone with a strong B2B marketing background, who has managed content production for a retail, data or tech organisation.
Responsibilities:- Create and produce global thought leadership content to support dunnhumby's strategic priorities and corporate strategies.
- Create and maintain global content calendar and thought leadership plans.
- Work with internal and external subject matter experts, market teams and senior leaders to create and amplify content.
- Work with regional marketing and client teams to ensure content is coordinated with promotional campaigns.
- Track and measure performance of content on an ongoing basis.
- Ensure close relationship with Internal Communications to promote content internally and build a network of global brand advocates.
- Experience in B2B marketing, ideally in the retail, technology or data sectors, providing content ideation and creation, content marketing and sales collateral.
- Exceptional writing skills.
- Experience in data analysis an advantage.
- Experience in podcast or video production an advantage.
- Able to work independently in a global team.
What you can expect from us: We won't just meet your expectations. We'll defy them. You’ll enjoy a comprehensive rewards package, personal flexibility, thoughtful perks like flexible working hours and your birthday off. You'll also benefit from an investment in cutting-edge technology that reflects our global ambition, with a nimble, small-business feel that gives you the freedom to play, experiment and learn. We live diversity and inclusion every day with thriving networks as proof.
Our approach to Flexible Working: At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
B2B Content Writer (Marketing Executive) employer: VERCIDA
Contact Detail:
VERCIDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Content Writer (Marketing Executive)
✨Tip Number 1
Familiarise yourself with dunnhumby's mission and values. Understanding their focus on customer-centric strategies will help you tailor your conversations and demonstrate how your skills align with their goals during interviews.
✨Tip Number 2
Showcase your B2B marketing experience by preparing specific examples of content campaigns you've managed. Highlight any successes in engaging clients or generating leads, as this will resonate well with the hiring team.
✨Tip Number 3
Network with current or former employees of dunnhumby on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your application process.
✨Tip Number 4
Stay updated on industry trends related to retail and data science. Being knowledgeable about current challenges and innovations will allow you to speak confidently about how you can contribute to dunnhumby's thought leadership initiatives.
We think you need these skills to ace B2B Content Writer (Marketing Executive)
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the B2B Content Writer position at dunnhumby. Familiarise yourself with their mission and values, as well as the specific responsibilities outlined in the job description.
Tailor Your CV: Highlight your relevant experience in B2B marketing, particularly in content creation for retail, technology, or data sectors. Use specific examples that demonstrate your exceptional writing skills and any experience in data analysis or multimedia production.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for customer-centric marketing and your understanding of dunnhumby's goals. Discuss how your background aligns with their needs and how you can contribute to their thought leadership initiatives.
Showcase Your Writing Skills: Include samples of your previous work that demonstrate your ability to create engaging and informative content. If possible, provide links to published articles, case studies, or any multimedia content you've produced that showcases your expertise.
How to prepare for a job interview at VERCIDA
✨Showcase Your Writing Skills
As a B2B Content Writer, your writing skills are paramount. Bring samples of your previous work that demonstrate your ability to create compelling thought leadership content. Be prepared to discuss your writing process and how you tailor content for different audiences.
✨Understand the Company’s Mission
Dunnhumby places a strong emphasis on being Customer First. Familiarise yourself with their mission and values, and be ready to explain how your experience aligns with their goals. This shows that you’re not just interested in the role, but also in contributing to their overarching mission.
✨Discuss Your B2B Marketing Experience
Highlight your background in B2B marketing, especially within the retail, technology, or data sectors. Be specific about your past roles, the types of content you’ve produced, and how it has driven engagement or revenue. This will demonstrate your relevance to the position.
✨Prepare Questions About Content Strategy
Come prepared with insightful questions about dunnhumby’s current content strategy and future plans. This not only shows your interest in the role but also your proactive approach to understanding how you can contribute to their success.
