Director, Commercial Sales, EMEA in London

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work.

About the Role: Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel's most important growth levers in EMEA - it's where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market. You’ll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region.

What You Will Do:

• Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment
• Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution
• Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management
• Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies
• Partner with Marketing and SDR leadership to build and convert pipeline across EMEA – inbound and outbound
• Develop and iterate on Commercial‑specific messaging and positioning that resonates with engineering leaders and CTOs at growth‑stage companies
• Accurately forecast and report on team activity and revenue to EMEA sales leadership
• Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently
• Collaborate cross‑functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment
• Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time
• Represent Vercel at EMEA industry events, developer conferences, and customer‑facing engagements

About You:

• 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high‑velocity commercial or mid‑market teams
• Proven ability to hire, ramp, and develop commercial AEs in a competitive market
• Deep understanding of commercial sales motions – you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality
• Experience selling into engineering, product, or technical leadership at scaling or growth‑stage companies
• Data‑driven approach to running a team – you use metrics to identify coaching opportunities, forecast accurately, and iterate on process
• Hands‑on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it
• Fluency in English required; additional European language skills (French, German, Italian, Spanish and Arabic) are a strong plus given the EMEA scope
• Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage
• Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus

Based in London. Competitive compensation package, including equity. Learn and Grow – we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off. We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. The London base pay range for this role is €300,000 – €330,000 OTE. Actual salary will be based on job‑related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity‑based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they do not necessarily check every box on the job description.