At a Glance
- Tasks: Lead and scale the EMEA Sales Development team to drive pipeline success.
- Company: Join Vercel, a leader in web development tools and cloud infrastructure.
- Benefits: Competitive salary, equity options, flexible time off, and WFH budget.
- Why this job: Shape the future of web development while empowering a talented team.
- Qualifications: 5+ years in SaaS sales leadership with a proven track record.
- Other info: Inclusive culture that values diverse backgrounds and experiences.
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you’re building on our platform, supporting our customers, or shaping our story: You can just ship things.
About the Role: We are seeking a Director of Sales Development, EMEA to build, scale, and lead our EMEA SDR organization. This role is ideal for a seasoned leader with deep experience creating outbound programs, developing talent, and driving meaningful pipeline across multiple regions. You will be responsible for setting the strategy, building operational excellence, and developing leaders who empower SDRs to engage CTOs, CIOs, technical stakeholders, developers & engineering leaders at the world’s most innovative enterprise companies. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in‑office anchor days on Monday, Tuesday, and Friday. If you’re located beyond that distance, the role is fully remote. For location‑specific details, please connect with our recruiting team.
What You Will Do:
- Build, scale, and manage an EMEA SDR team
- Recruit, train, and develop SDRs to consistently exceed pipeline targets
- Design and implement outbound strategy, processes, and enablement programs to drive top‑of‑funnel excellence
- Establish and monitor KPIs, providing visibility into performance and pipeline contribution for executive leadership
- Partner closely with Sales, Marketing, and Operations leadership to ensure alignment and pipeline coverage
- Foster a culture of coaching, feedback, and professional growth across the team
About You:
- 5+ years of leadership experience in SaaS sales, with a proven track record of building and scaling SDR teams in EMEA
- Demonstrated success in leading managers and SDRs across multiple geographies
- Having a track record of promoting SDRs into quota carrying roles
- Strong background in creating outbound programs, driving pipeline, and partnering with enterprise sales leadership
- Deep understanding of SDR metrics, reporting, and performance management
- Excellent coaching, communication, and organizational skills
Bonus If You:
- Leading SDR organizations in high‑growth environments
- Sales technology (Salesforce and Outreach preferred)
- Building and scaling SDR operations across multiple regions in EMEA (and APAC optional)
Competitive compensation package, including equity. Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off. We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The London base pay range for this role is £ 210,000 - £ 266,000. Actual salary will be based on job‑related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity‑based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.
Director, Sales Development employer: Vercel
Contact Detail:
Vercel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Sales Development
✨Tip Number 1
Network like a pro! Reach out to current employees at Vercel on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by understanding Vercel's products and mission. Show us that you're not just another candidate; demonstrate how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to discuss your leadership style and how you've successfully built and scaled SDR teams in the past. We want to hear about your strategies and successes, so make it compelling!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the Vercel team.
We think you need these skills to ace Director, Sales Development
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Sales Development role. Highlight your experience in building and scaling SDR teams, and don’t forget to mention any specific achievements that align with Vercel's mission.
Showcase Your Leadership Skills: We want to see how you've led teams in the past! Share examples of how you've developed talent and driven pipeline success. Use metrics to back up your claims – numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for sales development and how you can contribute to our culture at Vercel.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Vercel
✨Know Your Numbers
As a Director of Sales Development, you'll need to be familiar with key metrics and KPIs. Brush up on your understanding of SDR performance metrics, pipeline contribution, and how to report these effectively. Being able to discuss these numbers confidently will show that you’re data-driven and results-oriented.
✨Showcase Your Leadership Style
Prepare to discuss your leadership philosophy and how you've successfully built and scaled SDR teams in the past. Think about specific examples where you’ve developed talent or implemented successful outbound strategies. This will demonstrate your capability to lead and inspire others.
✨Align with Company Values
Familiarise yourself with Vercel's mission and values. Be ready to explain how your experience aligns with their goal of enabling teams to ship the best products. Showing that you resonate with their culture will make you a more appealing candidate.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think through potential challenges you might face in this role and how you would address them. This preparation will help you articulate your thought process clearly during the interview.