At a Glance
- Tasks: Lead and scale the Commercial sales team across EMEA, driving revenue growth.
- Company: Join Vercel, a fast-paced tech company focused on innovation and developer love.
- Benefits: Competitive salary, equity, inclusive healthcare, flexible time off, and professional development opportunities.
- Other info: Work from London or remotely, with opportunities for mentorship and networking.
- Why this job: Make a real impact in a high-velocity environment while building a dynamic sales culture.
- Qualifications: 3+ years of sales leadership experience in SaaS with a proven track record.
About the Role: Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel’s most important growth levers in EMEA – it’s where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market. You’ll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region.
If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you’re located beyond that distance, the role is fully remote.
What You Will Do:
- Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment
- Hire, onboard, and develop a team of Commercial AEs, building a culture of high-activity, sharp qualification, and consistent execution
- Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management
- Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies
- Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound
- Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies
- Accurately forecast and report on team activity and revenue to EMEA sales leadership
- Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently
- Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment
- Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time
- Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements
About You:
- 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams
- Proven ability to hire, ramp, and develop commercial AEs in a competitive market
- Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality
- Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies
- Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast accurately, and iterate on process
- Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it
- Fluency in English required; additional European language skills (French, German, Italian, Spanish, and Arabic) are a strong plus given the EMEA scope
- Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage
- Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus
- Based in London
Benefits:
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
The London base pay range for this role is 300,000 - 330,000 OTE (Euro). Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.
Director, Commercial Sales, EMEA London employer: vercel.com
Vercel is an exceptional employer that prioritises a dynamic and inclusive work culture, offering competitive compensation and equity options. Based in London, employees benefit from flexible time off, comprehensive healthcare, and ample opportunities for professional growth through mentorship and networking events. Join us to lead a high-impact sales team in a fast-paced environment where your contributions directly influence our success in the EMEA market.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Commercial Sales, EMEA London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research Vercel and understand their products and culture. Be ready to discuss how your experience aligns with their needs, especially in commercial sales. Practice common interview questions and have your own questions ready to show your interest.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with hiring managers, highlight your past successes in sales leadership. Use specific examples that demonstrate your ability to drive revenue and build effective teams. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Vercel team. Let’s make it happen!
We think you need these skills to ace Director, Commercial Sales, EMEA London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in sales leadership, especially in SaaS or technical environments. We want to see how your skills align with the role of leading a high-velocity commercial sales team.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your ability to hit and exceed revenue targets. Use metrics and data to back up your claims – we love numbers!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can build a strong team culture, so show us what makes you unique and how you can contribute to our vibrant environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at vercel.com
✨Know Your Numbers
As a candidate for the Director of Commercial Sales, it's crucial to come prepared with data. Familiarise yourself with Vercel's sales metrics and be ready to discuss how you would drive pipeline efficiency and revenue attainment. Show them you can back up your strategies with numbers!
✨Showcase Your Leadership Style
This role is all about leading a team, so be prepared to share your leadership philosophy. Discuss how you've successfully hired and developed teams in the past, and provide examples of how you've built a high-performance culture. They want to see that you can inspire and motivate others.
✨Understand the Market Landscape
Research the competitive landscape in the EMEA region. Be ready to talk about how you would position Vercel against competitors and what unique strategies you would implement to win over scaling tech companies. This shows you're not just a sales leader but also a strategic thinker.
✨Engage with Cross-Functional Collaboration
Since this role involves working closely with Marketing, Customer Success, and other teams, prepare to discuss your experience in cross-functional collaboration. Share specific examples of how you've partnered with other departments to achieve sales goals and improve customer retention.
