FMM, Startups International London

About Vercel: Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work.

At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our EMEA region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy & execution and who's motivated by impact.

You’ll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.

About the Role: You’ll be the dedicated hire focused on the Startups segment, working cross-functionally with Sales, PMM, and Demand Generation to bring high-impact field marketing and ABM initiatives to life. But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default; and our job is to make sure they feel that. We're not their first check, but we're their first deployment.

Working closely with startups is our opportunity to deliver a best-in-class experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are at the earliest stage and shaping how they think about building for the AI-native web; and making Vercel the tech stack of choice. You should be energized by fast-paced environments, biased toward action, and motivated by measurable impact. This is a high-agency, high-autonomy role. You're not waiting for direction, you're building it.

What You’ll Do:

• Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.
• Engineer Founder Experiences: Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners.
• Cultivate the Founder & Venture Ecosystem: Build and nurture relationships across the global startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies.
• Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts.
• Accelerate the Funnel: Design creative, data-informed tactics that move buyers from awareness to decision faster.
• Drive Measurable Impact: Use data to continuously test, measure, and refine your programs.
• Collaborate to Win: Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world-class buyer experience.

Travel Requirements: Participate in events and meetings globally, with significant travel (~30%) to support field marketing activities.

About You:

• 5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies.
• You’ve marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry.
• You have a genuine feel for founder and international startup culture.
• You have taste and know what a premium experience looks like.
• You’re analytical and scrappy: comfortable working with data to make decisions and experiment at speed.
• You’re high-agency and see opportunity.
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• You’re a great collaborator, strong communicator, and can operate cross-functionally with ease.
• You’re excited by the idea of building a high-impact marketing function from the ground up.

Bonus If You:

• Have experience marketing to developer communities or running technical content programs.
• Have existing relationships within the venture and startup ecosystem in your region.
• Have worked in both high-growth startups and large-scale enterprise organizations.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The London base pay range for this role is 90,000 - 113,000 GBP. Actual salary will be based on job-related skills, experience, and location. Compensation outside of London may be adjusted based on employee location.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.