At a Glance
- Tasks: Lead and scale the Commercial sales team across EMEA, driving revenue growth.
- Company: Join Vercel, a leading tech company focused on developer tools and cloud platforms.
- Benefits: Competitive salary, equity, inclusive healthcare, flexible time off, and professional development opportunities.
- Other info: Work from London or remotely, with opportunities for mentorship and networking.
- Why this job: Make a significant impact in a fast-paced environment while building a high-performing sales team.
- Qualifications: 3+ years of sales leadership experience in SaaS, with a proven track record in commercial sales.
About the Role: Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel’s most important growth levers in EMEA – it’s where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market. You’ll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region.
What You Will Do:
- Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment
- Hire, onboard, and develop a team of Commercial AEs, building a culture of high-activity, sharp qualification, and consistent execution
- Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management
- Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies
- Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound
- Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies
- Accurately forecast and report on team activity and revenue to EMEA sales leadership
- Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently
- Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment
- Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time
- Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements
About You:
- 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams
- Proven ability to hire, ramp, and develop commercial AEs in a competitive market
- Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality
- Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies
- Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast accurately, and iterate on process
- Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it
- Fluency in English required; additional European language skills (French, German, Italian, Spanish, and Arabic) are a strong plus given the EMEA scope
- Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage
- Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus
Benefits:
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
- The London base pay range for this role is 300,000 - 330,000 OTE (Euro).
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.
Director, Commercial Sales, EMEA London employer: vercel.com
Vercel is an exceptional employer for those looking to kickstart their career in tech sales, particularly within the vibrant startup ecosystem of the UK and Ireland. With a strong emphasis on employee growth, you will have the opportunity to learn from industry leaders while contributing to innovative projects that shape the future of web experiences. Our collaborative work culture fosters creativity and ambition, making Vercel a rewarding place to develop your skills and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Commercial Sales, EMEA London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Director, Commercial Sales, EMEA London at vercel.com, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including vercel.com. Tailor your message to explain why you’re drawn to them and how you can contribute as a Director, Commercial Sales, EMEA London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Director, Commercial Sales, EMEA London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for vercel.com:When writing your cover letter, make sure to tailor your message specifically for vercel.com. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at vercel.com
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show vercel.com that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show vercel.com that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with vercel.com’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
