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- Tasks: Lead and scale the Commercial sales team across EMEA, driving revenue growth.
- Company: Join Vercel, a leading tech company focused on developer tools and cloud platforms.
- Benefits: Competitive salary, equity, inclusive healthcare, flexible time off, and professional development opportunities.
- Other info: Work from London or remotely, with opportunities for mentorship and networking.
- Why this job: Make a significant impact in a fast-paced environment while building a high-performing sales team.
- Qualifications: 3+ years of sales leadership experience in SaaS, with a proven track record in commercial sales.
About the Role: Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel’s most important growth levers in EMEA – it’s where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market. You’ll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region.
What You Will Do:
- Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment
- Hire, onboard, and develop a team of Commercial AEs, building a culture of high-activity, sharp qualification, and consistent execution
- Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management
- Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies
- Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound
- Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies
- Accurately forecast and report on team activity and revenue to EMEA sales leadership
- Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently
- Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment
- Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time
- Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements
About You:
- 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams
- Proven ability to hire, ramp, and develop commercial AEs in a competitive market
- Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality
- Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies
- Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast accurately, and iterate on process
- Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it
- Fluency in English required; additional European language skills (French, German, Italian, Spanish, and Arabic) are a strong plus given the EMEA scope
- Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage
- Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus
Benefits:
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
- The London base pay range for this role is 300,000 - 330,000 OTE (Euro).
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.
Director, Commercial Sales, EMEA London employer: vercel.com
Contact Detail:
vercel.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Commercial Sales, EMEA London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Director, Commercial Sales. Highlight your leadership skills and how you can drive revenue growth in a fast-paced environment. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Vercel and ready to take on the challenge of leading the commercial sales team in EMEA.
We think you need these skills to ace Director, Commercial Sales, EMEA London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in sales leadership, especially in SaaS or technical environments, and show how you can drive results in a fast-paced setting.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your ability to hit and exceed revenue targets. Use numbers and metrics to back up your claims – we love data-driven stories!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our culture, so don’t be afraid to show us what makes you unique and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need about the role there!
How to prepare for a job interview at vercel.com
✨Know Your Numbers
As a candidate for the Director of Commercial Sales, it's crucial to come prepared with data. Be ready to discuss your past sales performance, pipeline management, and how you've driven revenue growth in previous roles. This shows you understand the metrics that matter.
✨Showcase Leadership Skills
This role requires strong leadership abilities. Prepare examples of how you've successfully hired, onboarded, and developed sales teams. Highlight specific instances where your coaching led to improved performance or team culture.
✨Understand the Market
Familiarise yourself with Vercel's position in the market and its competitors. Be prepared to discuss how you would approach building a scalable sales engine in EMEA, including strategies for engaging with technical stakeholders at scaling companies.
✨Collaborate Across Functions
Emphasise your experience working cross-functionally. Discuss how you've partnered with marketing, customer success, and product teams to drive sales initiatives. This will demonstrate your ability to build relationships and ensure smooth operations across departments.