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- Tasks: Lead marketing campaigns and events across EMEA to boost brand awareness and engagement.
- Company: Vercel empowers developers with tools for a faster, personalised web experience.
- Benefits: Enjoy competitive pay, flexible time off, inclusive healthcare, and a WFH budget.
- Why this job: Join a dynamic team driving innovation in the AI-native web space with impactful projects.
- Qualifications: 5+ years in field marketing, strong analytical skills, and experience with engineering audiences required.
- Other info: Remote work available; travel up to 40% for on-ground execution.
The predicted salary is between 43200 - 72000 £ per year.
About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you\’re building on our platform, supporting our customers, or shaping our story: You can just ship things.
About the Role:
Vercel is hiring a Field Marketing Manager, EMEA to lead pipeline-generating programs across the region — including hosted events, trade shows, and partner activations — to drive awareness, engagement, and funnel acceleration for our Enterprise and Mid-Market segments. You’ll own campaign strategy and execution in-region, working closely with sales and GTM teams to build and scale impactful field programs.
The ideal candidate will possess a deep understanding of Field Marketing or Demand Generation, familiarity with ABM strategies (1:1, 1:few), segmentation, and ICPs, and have a strong background in marketing to an engineering audience (bottoms up and tops down motion).
If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you\’re located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.
What You Will Do:
- Own end-to-end campaign execution for EMEA (specifically the Nordics, Benelux, and Southern Europe) — translating integrated programs and GTM priorities into local experiences and activations that resonate with target accounts
- Plan, manage, and execute hosted and third-party events, including trade shows, executive roundtables, and industry conferences — overseeing content, logistics, vendors, budget, and follow-up
- Leverage segmentation and ICP insights to tailor programs that drive engagement across key verticals and personas
- Partner with Product Marketing, Sales, and RevOps to align on messaging, event strategy, and reporting
- Support funnel acceleration initiatives by developing follow-up playbooks and working closely with SDRs to mature pipeline
- Track and analyze performance metrics to inform future campaign strategy and investment
- Maintain a regional calendar of events and continuously identify new opportunities to increase brand visibility and drive demand
- Travel up to 40% of the time to support on-the-ground execution across the region
About You:
- Highly motivated, curious, and results-oriented individual with a passion for driving growth
- 5+ years in field marketing or demand generation, and familiarity with ABM strategy (1:1, 1:few), segmentation, and campaign targeting
- Experience marketing to an engineering audience or working within the devtools or cloud computing industry
- Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly
- Excellent project management skills, with the ability to manage multiple projects simultaneously
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Based in London (remote or hybrid)
- Willingness to travel frequently across the region
Benefits:
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow – we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don\’t necessarily check every box on the job description.
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Account Based Marketing Manager, North & South Remote - Germany, Netherlands, United Kingdom employer: vercel.com
Contact Detail:
vercel.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Based Marketing Manager, North & South Remote - Germany, Netherlands, United Kingdom
✨Tip Number 1
Familiarise yourself with Vercel's products and services, especially Next.js and their AI SDK. Understanding the technical aspects will help you communicate effectively with both the engineering audience and your potential colleagues.
✨Tip Number 2
Network with professionals in the field marketing and demand generation sectors, particularly those who have experience in the devtools or cloud computing industries. Engaging with these individuals can provide insights and connections that may benefit your application.
✨Tip Number 3
Prepare to discuss your experience with ABM strategies during interviews. Be ready to share specific examples of how you've successfully executed campaigns targeting engineering audiences, as this will demonstrate your fit for the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing strategies in the past. Highlighting your ability to track performance metrics and adjust campaigns accordingly will set you apart from other candidates.
We think you need these skills to ace Account Based Marketing Manager, North & South Remote - Germany, Netherlands, United Kingdom
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Account Based Marketing Manager position. Understand the key responsibilities and required skills, especially in field marketing and ABM strategies.
Tailor Your CV: Customise your CV to highlight relevant experience in field marketing or demand generation. Emphasise any previous work with engineering audiences and your familiarity with campaign targeting and segmentation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for driving growth and your understanding of Vercel's mission. Mention specific examples of how your skills align with the role and how you can contribute to their goals.
Highlight Analytical Skills: In your application, be sure to mention your analytical skills and provide examples of how you've used data to inform marketing strategies. This is crucial for the role, as tracking performance metrics is a key responsibility.
How to prepare for a job interview at vercel.com
✨Understand the Company and Its Products
Before your interview, make sure to research Vercel thoroughly. Familiarise yourself with their products, especially Next.js and AI SDK, and understand how they serve their customers. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Field Marketing Experience
Be prepared to discuss your previous experience in field marketing or demand generation. Highlight specific campaigns you've executed, particularly those that involved ABM strategies. Use metrics to illustrate your success and how you tailored programs to engage target audiences.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to talk about how you've used data to inform your marketing strategies. Share examples of how you've tracked performance metrics and adjusted campaigns based on insights gained from data analysis.
✨Prepare for Collaboration Questions
Given the cross-functional nature of the role, expect questions about collaboration. Think of examples where you've worked closely with sales, product marketing, or other teams to achieve a common goal. Emphasise your communication skills and ability to work effectively in a team.
