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- Tasks: Lead analytics delivery and turn data into actionable insights for clients.
- Company: Croud, a top-rated digital marketing agency with a collaborative culture.
- Benefits: Hybrid working, 25 days holiday, sabbatical options, and health contributions.
- Why this job: Join a purpose-driven team and make a real impact in the digital marketing space.
- Qualifications: Experience in analytics, social media insights, and dashboard building.
- Other info: Endless development opportunities and a supportive work environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
We’re looking for a Senior Creative Analyst to play a hands‑on role in delivering best‑in‑class social creative analytics for our clients, across owned, earned and paid. Reporting into the Creative Analytics Director, this role is focused on execution, analysis, and client delivery. You’ll be deeply involved in reporting, dashboard builds, and turning performance data into clear, actionable insights that help clients understand what’s working, why it’s working, and how to improve. This role sits at the intersection of Born Social (Creative) and Croud (Media), helping to prove the effectiveness of social‑first creativity through robust analytics.
RESPONSIBILITIES
- Leading day‑to‑day analytics delivery across key client accounts, owning outputs from brief to delivery
- Owning regular reporting cycles (weekly, monthly, quarterly), ensuring work is accurate, insightful and clearly linked to creative performance
- Delivering deep‑dive analyses, effectiveness reports and project‑based insight work
- Translating complex data into clear, compelling narratives and recommendations clients can act on
- Building, maintaining and evolving dashboards (e.g. Datorama, Tableau) for clients and internal teams
- Ensuring data quality, consistency and best‑practice visualisation across all reporting
- Applying creative effectiveness and social measurement frameworks across platforms such as Meta, TikTok, Snap and Pinterest
- Identifying performance patterns, drivers of success and opportunities to optimise creative output
- Acting as a trusted analytics partner to clients, confidently walking them through results, implications and next steps
- Collaborating closely with Strategy, Creative, Media and Client teams to embed analytics into planning and optimisation
- Supporting new business, pitches, case studies and occasional research or thought‑leadership projects
PERSON SPECIFICATION
- You’ve got proven experience in analytics, insights or effectiveness roles, ideally within an agency environment
- You have a strong grounding in social media analytics and creative performance measurement, and you’re comfortable working across multiple platforms and formats
- You’ve got hands‑on experience building dashboards and reporting outputs (Datorama, Tableau or similar)
- You’re confident working directly with clients and presenting insight clearly and persuasively
- You’re a strong analytical thinker who knows how to turn data into meaningful insight, not just numbers and charts
- You’re familiar with marketing and creative effectiveness principles, and tools like Sprinklr (or similar)
- You’re detail‑oriented, reliable and accountable for high‑quality delivery, with a curious, improvement‑focused mindset
- You’re collaborative, comfortable working across disciplines, and confident operating independently while knowing when to seek input or elevate
- (Bonus, but not essential: experience with SQL, Python or more advanced analytics techniques)
COMPANY BENEFITS
- Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish
- Croud offers a clear path to progression for all members of staff
- On completion of the three‑month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- IPA Membership
- Peer to peer recognition scheme 'bonusly'
- Team off‑sites/regular socials
- Year‑round holiday parties
- Flexible working options
- Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers. Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be based on merit, qualifications and their ability to perform the requirements of the role.
OUR VALUES
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
Senior Creative Analyst employer: VERB Brands
Contact Detail:
VERB Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work and analytics projects. This is your chance to shine and demonstrate how you can turn data into actionable insights, just like the role at Croud requires.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to creative analytics. Be ready to discuss how you've used data to drive decisions and improve performance, as this will resonate well with Croud's focus on evidence-led insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Croud and contributing to our mission of unlocking potential.
We think you need these skills to ace Senior Creative Analyst
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Creative Analyst role. Highlight your experience in analytics and social media, and show how your skills align with Croud's mission of driving sustainable growth.
Showcase Your Analytical Skills: When writing your application, emphasise your ability to turn complex data into actionable insights. Use specific examples from your past work to demonstrate how you've successfully advised clients based on data-driven decisions.
Be Clear and Concise: Keep your writing straightforward and to the point. Avoid jargon unless it's relevant to the role. Remember, clarity is key when presenting insights, so show us you can communicate effectively right from your application!
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and you’ll get a feel for our culture and values as you explore our site.
How to prepare for a job interview at VERB Brands
✨Know Your Data
As a Senior Creative Analyst, you'll be knee-deep in analytics. Brush up on your social media metrics and creative performance measurement. Be ready to discuss how you've used data to drive insights in past roles, and think about specific examples that showcase your analytical skills.
✨Master the Tools
Familiarise yourself with the tools mentioned in the job description, like Datorama and Tableau. If you’ve got experience with SQL or Python, don’t hesitate to mention it! Being able to demonstrate your hands-on experience with these platforms will set you apart from other candidates.
✨Craft Compelling Narratives
You’ll need to translate complex data into clear, actionable insights for clients. Prepare to share examples of how you've turned numbers into stories that led to real business decisions. Practice explaining your thought process in a way that's engaging and easy to understand.
✨Show Your Collaborative Spirit
Croud values collaboration, so be ready to discuss how you've worked with different teams in the past. Think of instances where you’ve partnered with creatives, strategists, or media teams to achieve a common goal. Highlight your ability to work independently while knowing when to seek input.