Head of FP&A (Global) in London

LONDON, UK (Hybrid Working - 3 days in the office per week) A benchmarked salary between £113,000 - £128,000. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW. At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities. Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support. We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

The Head of FP&A acts as a strategic Business Partner across the agency, working closely with the CFO to drive global initiatives and provide high-level Decision Support. This role is responsible for the delivery of robust rolling forecasts, development of the annual budget, commercial pricing frameworks, and operational efficiency metrics. You will lead a proactive function with a high amount of exposure within and outside the business that translates global data into actionable insights, predominantly across the UK and US markets.

RESPONSIBILITIES

• CFO Partnership & Global Initiatives: Work closely with the CFO to execute global initiatives, including M&A integration support, international market expansion, and capital allocation strategies.
• Business Partner to the Business: Act as the primary financial partner to individual business units and departments, providing direct support to Department Heads to drive performance and accountability.
• Strategic Advisory: Identify risks and opportunities within the global P&L and provide the CFO with data-driven recommendations to protect and grow EBITDA.

• Management Information (MI) & Reporting Automation: Develop and enhance Management Information packs to provide the agency with deeper, more granular insights into performance across different service lines and territories.
• Automated Reporting: Leverage best-in-class tools to automate the delivery of regular reporting suites, reducing manual intervention and increasing speed to insight.
• Standardised Dashboards: Create and maintain agency-wide dashboards that track ADR (Average Daily Rate), Gross Margin by Client, and Revenue per Head.

• Agency Forecasting & Financial Modeling: Lead the development of the annual budget and maintain the agency’s 12–18 month rolling forecast model to provide robust, data-driven projections.
• Accuracy & Variance: Lead monthly P&L variance analysis for departments and business units, focusing on explaining commercial drivers and recommending corrective actions.
• Global Scaling: Refine financial models required to support international growth, specifically scaling operations in the US market.

• Operational Visibility & Margin Protection: Manage agency-wide reporting for staff utilization and realization. Translate operational metrics into commercial insights to assist in optimizing resource allocation.
• Sales Operations Support: Manage global pipeline hygiene within the CRM to ensure data integrity and accurate revenue weighting for forecasts.
• Expense Management: Assist in the management and forecasting of global operating expenses, ensuring spend is aligned with the agency's growth roadmap.

• Automation & System Improvements: Leverage best-in-class tools to automate workflows and aggressively reduce spreadsheet dependency across the global finance function.
• Data Harmonisation: Continuously improve and automate data flows (CRM to Finance) to ensure a single source of truth across all agency business units.
• Standardisation: Refine and implement consistent commercial workflows globally to ensure data integrity and audit-readiness for Private Equity requirements.

PERSON SPECIFICATION

• Professional Qualification: Qualified Accountant (ACA, ACCA, CIMA, or international equivalent).
• Experience: 8+ years in Finance, including experience in Private Equity-backed environments.
• Industry Context: Proven background in Digital Advertising or Media Agencies.
• Global Exposure: Experience managing financial strategy or driving initiatives across a global footprint, predominantly the UK and US.
• Systems & Automation: Track record of leveraging technology to automate reporting and manual processes; experience managing system upgrades.
• Technical Mastery: Advanced financial modeling; high proficiency in modern CRM, ERP, and FP&A software stacks.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish. Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless! On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard Season Ticket loan
• Home office chair and home office screen
• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
• Weekly treat: Enjoy a complimentary lunch on us every week
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Private Medical Insurance
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities. We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact