At a Glance
- Tasks: Lead demand generation strategies and drive marketing performance across Northern Europe.
- Company: Join Videojet, a global leader in product identification with a purpose-driven culture.
- Benefits: Enjoy competitive salary, flexible working, career coaching, and comprehensive benefits.
- Other info: Opportunity for international collaboration and continuous learning in a dynamic environment.
- Why this job: Make a meaningful impact while growing your career in a vibrant, inclusive team.
- Qualifications: Experience in demand generation and leading multi-disciplinary teams is essential.
The predicted salary is between 56700 - 69300 £ per year.
Imagine yourself owning your ambition and fueling your career growth. Collaborating with a vibrant, inclusive, global team. Doing meaningful work that makes an everyday impact on the world around you. It’s all possible with a role at Videojet, a Veralto company. Videojet is a global leader in the product identification market, providing coding, marking, and printing solutions that help ensure the safety, traceability, and authenticity of products across food, beverage, pharmaceutical, and industrial markets worldwide.
As part of the Videojet team and the broader Veralto network, you'll have the opportunity to make a meaningful impact while growing your capabilities, expanding your career, and helping customers solve critical manufacturing challenges.
We offer:
- Competitive salary and bonus opportunity
- Flexible working arrangements
- Professional onboarding and training programs
- Career coaching and development opportunities
- A collaborative and supportive international team
- Comprehensive benefits package in line with local policies
- The opportunity to work for a purpose-driven global organization
About the Role:
Reporting to the Demand Generation Director – EMEA, the Demand Generation Manager – Northern Europe is a regional leadership role responsible for driving demand generation performance and delivering marketing-generated business targets across the Northern Europe region, covering the United Kingdom, Sweden, and Norway. The role partners closely with Commercial Leadership to improve funnel health, conversion performance, forecasting accuracy, and bookings outcomes across multiple demand generation channels.
This position owns regional performance across marketing-generated demand, service-generated demand, inside supplies-generated demand, and outbound business development demand while leading a multi-disciplinary team focused on accelerating growth and maximizing commercial results.
In this role, a typical day will look like:
- Lead regional demand generation performance across Northern Europe, driving measurable contribution to pipeline growth and bookings.
- Execute and localize regional demand generation strategies to align with market opportunities, commercial priorities, and growth objectives.
- Drive execution across paid digital campaigns, SEO, website initiatives, webinars, trade shows, content marketing, service partnerships, and outbound programs.
- Improve lead quality, funnel velocity, qualification standards, and conversion performance through disciplined performance management and cross-functional collaboration.
- Lead weekly funnel reviews, monthly business reviews, and forecasting activities to proactively identify opportunities and risks.
- Coach and develop a team of marketing and business development professionals while fostering a culture of accountability, collaboration, and continuous improvement.
The essential requirements of the job include:
- Significant experience in demand generation, marketing leadership, commercial excellence, business development, or a related B2B growth function.
- Proven experience leading and developing multi-disciplinary teams.
- Strong expertise in digital marketing, campaigns, lead generation, funnel management, and marketing performance measurement.
- Experience managing KPIs, forecasting, conversion optimization, and pipeline performance.
- Ability to partner effectively across Sales, Marketing, Business Development, Service, and regional leadership teams.
- Experience working across multiple countries, markets, and stakeholder groups in an international business environment.
- Fluent English communication skills.
Travel:
This is a regional leadership position supporting the UK, Sweden, and Norway. Occasional travel across the Northern Europe region should be expected to support team collaboration, commercial alignment, and business reviews.
Videojet is proud to be part of Veralto (NYSE: VLTO), a global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Videojet, you join a culture where purpose meets possibility, where your work makes an everyday impact, and where your career growth is supported through continuous learning and development. Together, we're Safeguarding the World's Most Vital Resources™.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Demand Generation Manager - Northern Europe (UK) | HYBRID based HUNTINGDON UK employer: Veralto
At Linx Printing Technologies, a Veralto company, we pride ourselves on fostering a dynamic work environment that champions innovation and personal growth. As a Mechanical Engineering Senior Manager, you'll lead a talented team in a culture that values collaboration, continuous improvement, and technical excellence, all while contributing to products that have a meaningful impact on everyday essentials. With a commitment to inclusivity and professional development, Linx offers a unique opportunity to shape the future of engineering within a global leader in essential technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager - Northern Europe (UK) | HYBRID based HUNTINGDON UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Veralto and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Veralto are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Veralto on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Veralto. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager - Northern Europe (UK) | HYBRID based HUNTINGDON UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Veralto. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Veralto:Show us that you’ve done your homework! In your application, briefly mention what you admire about Veralto’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Veralto
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Veralto will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Veralto, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
