At a Glance
- Tasks: Lead product marketing strategies for digital solutions and drive customer adoption.
- Company: Join Veralto, a global leader in product identification, ensuring safety and authenticity worldwide.
- Benefits: Enjoy remote work options, competitive salary, and comprehensive benefits including medical and 401(k).
- Other info: This role is remote-based within the UK, Spain, Netherlands, or Belgium.
- Why this job: Make a meaningful impact while growing your skills in a vibrant, diverse team.
- Qualifications: Experience in SaaS or IIoT, strong communication skills, and ability to manage priorities.
The predicted salary is between 48000 - 52000 £ per year.
Veralto Portsmouth, England, United Kingdom
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Veralto Portsmouth, England, United Kingdom
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- Doing meaningful work that makes an everyday impacton the world around you
- Growing your expertiseand expanding your skillset with every project
- Collaborating with a vibrant, diverse, global team.
- Doing meaningful work that makes an everyday impacton the world around you
- Growing your expertiseand expanding your skillset with every project
- Collaborating with a vibrant, diverse, global team.
As part of the Videojet team and the broader Veralto network, you’ll work with products that make an everyday impact on the world around you—and along the way, you’ll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions.
Reporting to the Senior Director, Digital Product Management, the Business Unit Manager - Digital will lead the execution of product marketing strategies to profitably grow our digital portfolio—spanning SaaS solutions, IIoT platforms, and embedded software. You will own the digital product revenue target, playing a key role in driving customer adoption, enabling global commercialization, and delivering sustained value to our customers.
You will work cross-functionally with sales, service, marketing, and product teams to ensure our digital offerings are aligned with market needs and positioned for growth. This role reports into the Digital Product Management team. Then role is remote based, in the UK, Spain, Netherlands or Belgium.
Key Responsibilities
Go-to-Market Strategy & Execution
- Own digital product revenue targets and lead downstream go-to-market activities across regions using the Product Growth Bridge framework.
- Develop compelling value propositions, customer personas, and competitive positioning to differentiate our offerings.
- Equip commercial teams with scalable enablement tools such as ROI calculators, objection-handling guides, training content, and playbooks.
- Define and maintain pricing models; implement guided selling workflows in Salesforce and integrate with ERP systems for accurate tracking and reporting
- Act as the voice of the customer by gathering global feedback and usage data to inform roadmap and commercial strategies.
- Track and report on key digital KPIs including ARR, customer retention, adoption, and satisfaction.
- Identify blockers to adoption and work with regional sales and service teams to address them.
- Conduct market and competitor analysis to support ongoing strategy refinement.
- Develop strategic marketing and lifecycle plans for new and existing digital products, including segmentation, business case development, pricing, and positioning.
- Collaborate across functions (legal, finance, marketing, engineering) to manage changes in software and subscription offerings, including renewals and revenue recognition.
- Support global sales structure and process design; collaborate closely with sales to shape processes and commission structures. (Note: this position will not directly manage a sales team)
- Own and prioritize product backlog, including features, enhancements, and bug fixes.
- Own and continuously improve the post-sale customer journey, from onboarding and usage to support and renewal.
- Build frameworks and use customer data to enhance the user experience across digital touchpoints.
- Recommend product improvements and new features based on customer insights, field challenges, and problem resolution trends.
- Serve as a product ambassador, aligning stakeholders across marketing, sales, service, and support to drive digital adoption.
- Collaborate closely with Innovation Product Managers, R&D, and UX to feed in-market learnings & business case estimates into product development and roadmap planning.
- Experience in a similar role within SaaS, IIoT, or embedded software in a B2B or industrial environment
- Experience with agile development, customer success metrics, and digital customer journeys.
- Familiarity with pricing models for subscription-based or tiered software offerings.
- Proven ability to navigate a matrixed organization and drive outcomes through proactive collaboration
- Ability to manage shifting priorities in a commercial environment where there is a need to maximize revenue and margin while maintaining growth, market share, and future returns for the business.
- Experience supporting global commercial teams in launching/scaling digital products.
- Ability to simplify complex topics into clear, compelling customer messaging.
- Exceptional communication, stakeholder management, and problem-solving skills.
- Able to travel 25% of the time
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $170000 to $190000 per year. This job is also eligible for Bonus Pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company\'s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Videojet is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources—and building rewarding careers along the way.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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#J-18808-LjbffrBusiness Unit Manager - Digital in Portsmouth employer: Veralto
At Veralto, located in Portsmouth, England, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our employees enjoy meaningful work that directly impacts global resources, alongside comprehensive benefits and ample opportunities for professional growth within a diverse, collaborative team. Join us to expand your skillset and make a difference in the world while building a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Business Unit Manager - Digital in Portsmouth
✨Tip Number 1
Familiarise yourself with Veralto's product offerings, especially in the SaaS and IIoT sectors. Understanding their digital portfolio will help you articulate how your experience aligns with their needs during discussions.
✨Tip Number 2
Network with current or former employees of Veralto or Videojet. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on industry trends related to digital product management and B2B marketing. Being knowledgeable about the latest developments will allow you to speak confidently about how you can contribute to their growth.
✨Tip Number 4
Prepare specific examples from your past experiences that demonstrate your ability to drive customer adoption and manage cross-functional teams. These stories will showcase your skills effectively during the interview process.
We think you need these skills to ace Business Unit Manager - Digital in Portsmouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in SaaS, IIoT, or embedded software. Use keywords from the job description to demonstrate that you meet the essential requirements.
Craft a Compelling Cover Letter:In your cover letter, explain why you're passionate about the role and how your skills align with Veralto's mission. Mention specific experiences that showcase your ability to drive digital product growth and customer adoption.
Showcase Your Achievements:Quantify your past successes in previous roles. For example, mention how you improved customer retention rates or successfully launched a digital product. This will help illustrate your impact and capabilities.
Prepare for Potential Questions:Think about how you would answer questions related to your experience with agile development, customer success metrics, and managing shifting priorities. Being prepared will help you convey confidence during the interview process.
How to prepare for a job interview at Veralto
✨Understand the Digital Landscape
Familiarise yourself with the latest trends in SaaS, IIoT, and embedded software. Be prepared to discuss how these technologies can impact product marketing strategies and customer engagement.
✨Showcase Your Cross-Functional Experience
Highlight your ability to collaborate across various teams such as sales, marketing, and product development. Provide examples of how you've successfully navigated a matrixed organisation to achieve results.
✨Prepare for Customer-Centric Discussions
Be ready to talk about how you gather and utilise customer insights to inform product strategies. Discuss any experience you have with customer success metrics and how they can drive product adoption.
✨Demonstrate Problem-Solving Skills
Prepare to share specific examples of challenges you've faced in previous roles and how you overcame them. This will showcase your ability to manage shifting priorities while maximising revenue and market share.
