Senior Customer Marketing Manager

Company Description

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we’re succeeding! As of early 2024, we are supporting 3200+ schools in 60 countries.

Veracross is five product brands in one global tech company:

1. Veracross SIS is a one-person, one-record school management platform.
2. Magnus Health provides cloud-based Student Health Record (SHR) solutions.
3. Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
4. Epraise incentivizes student well-being and connects teachers, students, and families.
5. Firefly provides an online learning space for students and teachers.

Role Description

We’re seeking a Senior Customer Marketing Manager to take our growth to the next level, responsible for the development, management, and execution of key marketing initiatives geared toward our portfolio customers. The fundamental goals of this role are to generate upsell and cross-sell ARR, promote customer retention, and foster customer engagement and brand loyalty. This is a role for a customer-centric marketer with proven growth and community marketing skills utilizing both inbound and outbound channels. You’ll work closely with the Marketing, Product Marketing, Partnerships, Brand, Sales, Customer Success, Support, Implementation, Product, and Learning teams to develop and manage a cohesive communication and engagement strategy for our customers, considering an optimal customer experience within the Veracross portfolio of products.

This position operates in a fast-paced environment. You must be a self-starter who is able to develop new ideas and be adaptable to shifting priorities.

This role reports to the Head of Marketing, North America.

Job Responsibilities

1. Work with customer-facing teams to develop and manage a comprehensive global customer communication strategy and calendar that provides a healthy balance of revenue-generating marketing, informational communications, and value-add / brand content.
2. Strategize and manage the execution and optimization of revenue-generating initiatives across multiple channels (i.e. email, in-app messaging, events, pay-per-click, etc.) to garner interest in our portfolio products with the goal of creating a consistent high-quality lead flow to fill the sales pipeline.
3. Collaborate with the Partner team to highlight the value of our global strategic partnerships to our customers.
4. Partner with the Customer Experience team to optimize initiatives that foster customer engagement and drives advocacy, referrals, and retention.
5. Partner with the Product Marketing team to execute go-to-market initiatives that promote new products to our customers.
6. Monitor and report initiative performance and relevant KPIs to ensure goals are met.
7. Additional ad hoc projects as required.

Requirements

1. 5+ years of B2B SaaS marketing experience
2. Customer marketing experience required
3. Global marketing experience required
4. Demonstrated fit with our culture of Service, Humility, Excellence, and Inclusion
5. Proven track record developing and implementing successful customer initiatives that generate engagement and ACV growth
6. Demonstrated success managing initiatives for multiple product offerings simultaneously
7. Proven cross-functional collaboration with examples of effective sales enablement
8. Bachelor’s degree
9. Outstanding writing skills
10. Additional marketing certifications (e.g. Pardot, Content Marketing, Email Marketing, Inbound Marketing, etc.) a plus.

Benefits

1. 3 weeks of vacation per year
2. 14 paid holidays per year (including the week off between Christmas and New Year’s Eve)
3. 56 Hours of paid sick leave annually
4. Top tier benefits:

1. Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
2. Veracross LLC Fidelity 401(k) Plan – Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $115k to $127k (annualized USD) in addition to potential bonus.

We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

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