At a Glance
- Tasks: Support the ABM strategy through research and campaign execution.
- Company: Join Veolia, a leader in ecological transformation and community support.
- Benefits: Enjoy 25 days annual leave, discounts, and health resources.
- Other info: Hybrid working with excellent career growth and a commitment to diversity.
- Why this job: Make a real impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in B2B marketing and strong research skills are essential.
Salary: £30,000 dependant on experience plus bonus and other Veolia benefits
Hours: 40 hours per week
Location: Hybrid working in our Cannock office
When you see the world as we do, you see the chance to help the world take better care of its resources and help it become a better place for everyone. It's why we’re looking for someone who’s just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.
We know that everyone here at Veolia can help us work alongside our communities, look after the environment and contribute to our inclusive culture.
What we can offer you:
- 25 days of annual leave
- Access to our company pension scheme
- Discounts on everything from groceries to well-known retailers
- Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
- One paid day’s leave every year to volunteer and support your community
- Ongoing training and development opportunities, allowing you to reach your full potential
- Employee financial wellbeing support: early access to your earned pay, savings, budgeting, financial coaching & rewards.
Key responsibilities:
- Accountable for supporting the ABM Manager in the delivery of the ABM strategy.
- Conduct comprehensive research of high-value target accounts, key stakeholders, competition and the offering to ensure communication resonates with the right decision makers.
- Develop in-depth insights reports for key accounts including comprehensive stakeholder mapping and individual persona development.
- Prepare research recommendations and strategic insights for campaign development.
- Work with the communications team to utilise media resonance and social listening tools to gather insights for ABM campaigns.
- Support in the execution of multi-channel ABM campaigns across current marketing automation software.
- Utilise full Marketing tech stack.
- Collaborate with cross-functional teams, including wider marketing, business development, policy and technical to ensure alignment and maximise the impact of ABM initiatives.
- Ensure alignment of messaging, content and delivery channels, managing expectations of projects and working to deadlines.
- Responsible for relationship building and nurturing across target accounts to deliver marketing qualified contacts.
- Ensure all Marketing generated data is managed legally and appropriately.
- Ownership of personal development plan to self-develop in marketing and professional skills.
- Establish relationships across the business units that ABM directly links into.
- Become a key point of contact for wider stakeholders outside of senior leadership teams.
- Develop progressive rapport with designated business development leads.
- Keep on top of sector trends and develop relationships with customers when marketing opportunities arise.
- Manage GDPR compliant data to utilise in campaigns.
What we’re looking for:
- Marketing experience, preferably in a B2B environment - essential
- Proven track record of cross-functional working - essential
- Integrated marketing - essential
- Market Research - essential
- Market intelligence and competitive analysis - essential
- Research methodology and insights driven generation - essential
- Stakeholder mapping - essential
- Project management - desirable
- Account management - desirable
- Salesforce & Marketing Cloud experience - desirable
- Brand marketing - desirable
What’s next?
Apply today, so we can make a difference for generations to come. We’re proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we’re also transforming what it means to have a rewarding, purposeful career.
We’re dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles. We’re also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.
Account Based Marketing Executive in Cannock employer: Veolia
As an Employee Relations Specialist at Veolia, you will join a forward-thinking company that prioritises sustainability and employee well-being. With competitive salaries, comprehensive benefits, and a supportive work culture, Veolia fosters professional growth and development while making a positive impact on the environment. Working predominantly in the North West of the UK, you'll have the opportunity to engage with diverse operational sites and contribute to meaningful initiatives that benefit both employees and the community.
StudySmarter Expert Advice🤫
We think this is how you could land Account Based Marketing Executive in Cannock
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Veolia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Veolia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Veolia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Veolia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Based Marketing Executive in Cannock
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Veolia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Veolia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Veolia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Veolia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Veolia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Veolia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
