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- Tasks: Lead and optimise B2B digital marketing campaigns across various platforms.
- Company: Dynamic company focused on innovative marketing strategies.
- Benefits: Excellent salary, vibrant culture, and comprehensive benefits.
- Why this job: Make a real impact by driving growth through data-led marketing.
- Qualifications: Experience in B2B/SaaS marketing and strong analytical skills.
- Other info: Collaborative environment with opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a sharp, driven and data-led Marketing Manager to take ownership of our Client's digital marketing engine. This is a chance to play a key role in shaping how marketing drives growth. You’ll have real ownership, influence and the opportunity to make measurable improvements across the business. This is a senior, hands-on role at the centre of the business working closely with the Marketing Director, Marketing Executive, Account Managers and Sales teams to ensure campaigns, systems and data all work brilliantly together.
The role in a nutshell: You’ll own the performance, automation and optimisation of our digital marketing activity across the full B2B funnel. From CRM workflows and data hygiene to campaign performance and reporting, you’ll make sure everything runs smoothly, efficiently and delivers measurable commercial impact. We need someone who knows their numbers, spots issues before they become problems, and isn’t afraid to improve the way things are done.
What you’ll be doing:
- Plan, execute and optimise B2B digital campaigns across LinkedIn, email and web
- Support paid campaign activity and performance tracking
- Build and optimise nurture journeys to convert leads through the funnel
- Take ownership of HubSpot and Salesforce workflows, automation and data hygiene
- Cleanse and optimise data to ensure accuracy and efficiency
- Improve processes, workflows and reporting across marketing and sales
- Ensure leads are scored, routed and tracked effectively
- Ability to build dashboards and report on campaign and pipeline performance a bonus
- Translate data into clear, actionable insights
- Track ROI, conversion rates and campaign effectiveness
- Continuously test, learn and improve performance
- Build strong relationships with stakeholders and guide teams on best use of CRM and data
Skills and Experience:
- Highly analytical and naturally data-driven
- Experienced in B2B / SaaS digital marketing or marketing operations
- Confident managing marketing tech and CRM platforms (HubSpot)
- Comfortable improving systems, processes and workflows
- Resourceful, proactive and solutions-focused
- A strong communicator who works well with stakeholders
Excellent salary, culture and benefits. Please only apply if you are able to commute to the office with ease.
Senior Digital Marketing Manager (Marketing Ops / MarTech) in Farnborough employer: Venus Recruitment Ltd
Contact Detail:
Venus Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager (Marketing Ops / MarTech) in Farnborough
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Senior Digital Marketing Manager role. You never know who might have the inside scoop on an opportunity that’s perfect for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns, data analysis, and any cool projects you've worked on. This is your chance to shine and demonstrate how you can drive growth in a hands-on role.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM platforms like HubSpot and Salesforce. Be ready to discuss how you've optimised workflows and improved processes in previous roles – this will show you’re the data-driven candidate they need!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making a measurable impact.
We think you need these skills to ace Senior Digital Marketing Manager (Marketing Ops / MarTech) in Farnborough
Some tips for your application 🫡
Show Your Analytical Side: Since we're after someone who's highly analytical and data-driven, make sure to highlight your experience with numbers. Share specific examples of how you've used data to drive marketing decisions or improve campaign performance.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the skills and experiences mentioned in the job description. We want to see how you fit into our vision for digital marketing at StudySmarter.
Demonstrate Your Tech Savvy: We’re looking for someone comfortable with marketing tech and CRM platforms like HubSpot. If you’ve got experience with these tools, be sure to mention it! Show us how you've used them to optimise workflows and improve processes.
Be Proactive and Solutions-Focused: In your application, share instances where you've identified issues and implemented solutions. We love resourceful candidates who can spot problems before they arise and take the initiative to improve systems and processes.
How to prepare for a job interview at Venus Recruitment Ltd
✨Know Your Numbers
As a Senior Digital Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to B2B digital campaigns, such as ROI and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Tech Savvy
Familiarity with tools like HubSpot and Salesforce is crucial. Prepare examples of how you've optimised workflows or improved data hygiene using these platforms. Highlight any experience you have with building dashboards or reporting on campaign performance.
✨Demonstrate Proactive Problem-Solving
The role requires someone who spots issues before they escalate. Think of specific instances where you've identified potential problems in marketing operations and the steps you took to resolve them. This will show your resourcefulness and proactive mindset.
✨Build Relationships
Strong communication skills are essential for this position. Be prepared to discuss how you've collaborated with different teams, such as sales and account management, to ensure marketing efforts align with business goals. Share examples of how you’ve guided stakeholders on best practices.