At a Glance
- Tasks: Lead marketing campaigns for major accounts in the consumer-packaged goods and retail sector.
- Company: HelloKindred connects talent with flexible opportunities, disrupting traditional employment barriers.
- Benefits: Enjoy remote work options and a diverse, inclusive workplace culture.
- Other info: Candidates must be legally authorised to work in the country of the position.
- Why this job: Join a dynamic team to drive impactful marketing strategies and enhance client relationships.
- Qualifications: 7-10 years of marketing experience, with 5+ years in Account Based Marketing required.
The predicted salary is between 43200 - 72000 £ per year.
HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.
Anticipated Contract End Date/Length: December 2025 (with potential to extend)
Work set up: Remote (If the successful candidate is located in London, UK or Mumbai, India they may be required to work hybrid from the local office)
Our client in the global professional services industry is looking for an Account Based Marketing (ABM) Manager to play a pivotal role within the team. The candidate will take ownership of driving the strategy and execution of marketing campaigns for multiple accounts within the consumer-packaged goods and retail sector (CPR). Reporting to the Senior ABM Manager and sitting within the Global ABM team, the ABM Manager will be responsible for strategy development, campaign execution, and stakeholder management to support account growth objectives. This role will require close collaboration with ABM agencies and internal teams to create tailored, client-centric campaigns and align with pre-existing "Always-On" ABM initiatives.
What you will do:
- Build and maintain strong relationships with account leadership teams.
- Act as a trusted marketer, balancing strategic guidance with managing urgent requirements.
- Collaborate with the Senior ABM Manager and ABM agencies to design and execute strategic, client-focused marketing plans.
- Develop narratives and campaign plans that align with client needs while showcasing the company’s offerings.
- Support critical deals within allocated accounts.
- Lead the creation and implementation of marketing campaigns tailored to client experiences.
- Ensure delivery mechanisms are well-defined and campaigns drive account growth and enhance ABM team objectives.
- Monitor, report, and evolve campaign performance using metrics defined by the ABM team.
- Align campaign adjustments with strategic direction and client feedback to optimize effectiveness.
Qualifications:
- 7-10 years of marketing experience in a professional service, B2B marketing or global corporate setting.
- 5+ years of ABM experience.
- Proven experience in managing senior stakeholders.
- Expertise in developing and delivering ABM campaigns beyond standard digital marketing tactics.
- Experience targeting consumer packaged goods and retail industry clients is strongly preferred.
- Strong background in marketing campaign management and execution.
- Demonstrated client-centric approach in strategic planning.
- Solid understanding of ABM methodologies and marketing technologies.
- Strong communication, collaboration, and interpersonal skills.
- Analytical skills to leverage data and insights effectively.
- Proactive mindset with innovative ideas to enhance ABM strategies.
Additional Information:
Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship. We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted. HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.
Account Based Marketing Manager, CPR in London employer: VentureWeb International Limited
HelloKindred is an exceptional employer that champions flexibility and inclusivity, offering remote and hybrid work options tailored to your location. With a strong focus on employee growth, we provide opportunities for professional development within a dynamic and supportive work culture, where innovative ideas are encouraged and valued. Join us in making work accessible and enhancing lives through meaningful marketing strategies in the consumer-packaged goods and retail sector.
Contact Details:
VentureWeb International Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Account Based Marketing Manager, CPR in London
✨Tip Number 1
Familiarise yourself with the latest trends in Account Based Marketing (ABM) specific to the consumer packaged goods and retail sectors. This knowledge will help you speak confidently about how you can tailor strategies to meet client needs during interviews.
✨Tip Number 2
Network with professionals in the ABM space, especially those who have experience in the consumer packaged goods and retail industries. Engaging with industry peers can provide insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of successful ABM campaigns you've managed, particularly those that involved collaboration with senior stakeholders. Highlighting your experience in driving account growth through tailored marketing strategies will set you apart.
✨Tip Number 4
Stay updated on the latest marketing technologies and methodologies related to ABM. Being able to demonstrate your understanding of these tools and how they can be leveraged for campaign success will show your proactive mindset and innovative approach.
We think you need these skills to ace Account Based Marketing Manager, CPR in London
Some tips for your application 🫡
Understand the Role:Read the job description thoroughly to understand the key responsibilities and qualifications required for the Account Based Marketing Manager position. Tailor your application to highlight relevant experience in ABM and marketing campaign management.
Craft a Compelling CV:Ensure your CV is up-to-date and clearly outlines your 7-10 years of marketing experience, particularly in B2B settings. Highlight specific ABM campaigns you've managed and any experience with consumer packaged goods and retail clients.
Write a Tailored Cover Letter:In your cover letter, express your enthusiasm for the role and how your background aligns with the company's vision. Mention your ability to build relationships with stakeholders and your proactive approach to developing innovative marketing strategies.
Showcase Your Analytical Skills:Include examples in your application that demonstrate your analytical skills and how you've used data to drive campaign performance. This will show your capability to monitor and evolve marketing strategies based on metrics.
How to prepare for a job interview at VentureWeb International Limited
✨Know Your ABM Fundamentals
Make sure you have a solid understanding of Account Based Marketing principles. Be prepared to discuss how you've successfully implemented ABM strategies in the past, especially in the consumer packaged goods and retail sectors.
✨Showcase Your Stakeholder Management Skills
Since this role involves managing senior stakeholders, come ready with examples of how you've built and maintained strong relationships in previous positions. Highlight your ability to balance strategic guidance with urgent requirements.
✨Prepare for Campaign Discussions
Be ready to talk about specific marketing campaigns you've led. Discuss the objectives, execution, and results, focusing on how you tailored campaigns to meet client needs and drive account growth.
✨Demonstrate Analytical Thinking
The role requires monitoring and evolving campaign performance. Prepare to discuss how you've used data and insights to inform your marketing strategies and make adjustments based on client feedback.
