Vent-Axia Sales Director (Social Housing, Distribution, and Commercial & RMI)

We are a market-leading organisation in indoor air quality and sustainable ventilation solutions, seeking to strengthen our sales team with the recruitment of a Sales Director. You will be comfortable operating at a senior level, protect margin, make tough commercial decisions, and maintain long-term brand reputation while inspiring loyalty and high performance across your teams.

The Sales Director will drive revenue growth across all sales channels, ensuring operational excellence and customer satisfaction. Managing an external national sales team across the UK (position has 3 Direct reports, 25 indirect reports

It is an exciting time to join and develop your career within a leading business that values employee growth alongside corporate success.

Key responsibilities:

• Define and implement the national and multi-channel sales strategy.
• Ensure achievement of revenue, EBITDA, and margin targets across all channels while maintaining price integrity and margin discipline.
• Lead, develop, and coordinate the multi-layered sales and operations teams.
• Analyse market trends, regulatory drivers (e.g., Part F/L, Net Zero, SHDF, Awaab’s Law), competitors, and customer needs to identify growth opportunities.
• Develop and strengthen relationships with key clients, wholesalers, buying groups, and strategic partners across both specification and trade channels.
• Oversee and support commercial negotiations, including public sector frameworks, trade agreements, and rebate management.
• Monitor, analyse, and act upon sales KPIs and operational performance, ensuring a high-performance culture.
• Define budgets, forecasts, and commercial development plans for all business units.
• Ensure alignment and collaboration across the business.
• Drive the Total Solution strategy for Airtech, integrating product, surveying, and turnkey installation services.
• Optimise deployment of the Airtech field force and operational resources for maximum efficiency and profitability.
• Safeguard customer service and operational reliability, maintaining OTIF performance and long-term client satisfaction.
• Maintain the company’s premium positioning, ensuring long-term brand protection.
• Champion CRM and data-driven decision-making, driving adoption and leveraging analytics for strategic insight.
• Inspire and motivate teams through tailored leadership, aligned incentives, and a culture of collaboration.
• Act as the face of the brand, representing the company with industry bodies, local authorities, and national stakeholders.

Key KPIs

• Revenue growth across all divisions.
• EBITDA performance vs. target
• Gross margin % and price realisation
• Operational reliability - OTIF delivery (%)

Required Experience and Skills

Hard Skills

• Proven Sales Director experience of managing external national sales teams across the UK
• Proven experience in senior sales and commercial leadership within building products, into the electrical wholesale channel
• Candidates joining from outside the HVAC sector will be expected to rapidly acquire technical expertise in ventilation systems, airflow dynamics, and UK building regulations, including Part F, Part L, and Net Zero initiatives
• Deep understanding of Public Sector frameworks, trade/wholesale agreements, and rebate structures
• Strong strategic planning capabilities for multi-channel operations
• Advanced data analysis and forecasting skills, including CRM-driven decision-making

Soft Skills

• Leadership and people management across multi-layered teams
• Strong negotiation and stakeholder management skills
• Strategic thinking with a commercial mindset
• Effective communication and interpersonal skills
• Emotional intelligence, political awareness, and collaborative mindset

Learn more about us here: https://www.volutiongroupplc.com/

#J-18808-Ljbffr