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- Tasks: Lead sales teams to achieve outstanding performance and customer satisfaction across multiple channels.
- Company: Market-leading organisation in indoor air quality and sustainable ventilation solutions.
- Benefits: Competitive salary, career development, and a collaborative work environment.
- Why this job: Join a dynamic team driving growth in the HVAC sector and make a real impact.
- Qualifications: Proven experience in sales leadership and strong commercial acumen required.
- Other info: Exciting opportunities for career growth in a supportive and innovative company.
The predicted salary is between 80000 - 100000 £ per year.
Have you consistently led teams across multiple channels to deliver outstanding sales performance and customer service through clear KPIs, strong leadership, and operational discipline? Are you confident using data and commercial insight to make decisive calls on pricing, margins, and growth strategy that drive profitable outcomes? Do you have a proven ability to influence diverse stakeholders and grow key accounts by identifying and converting new business opportunities?
We are a market-leading organisation in indoor air quality and sustainable ventilation solutions, seeking to strengthen our Sales team with the recruitment of a Sales Director. You will be comfortable operating at a Senior level, protect margin, make tough commercial decisions, and maintain long-term brand reputation while inspiring loyalty and high performance across your teams.
Our expansion spans across Vent‐Axia Public and Private RMI sectors and the Airtech contracting business; we are continually seeking new business opportunities. The Sales Director will drive revenue growth across the Private RMI sector (distributing via our Electrical Wholesale & Merchant partner side) and the Public RMI sector (Social Housing, Local Authorities, and Housing Associations), while ensuring operational excellence and customer satisfaction.
The role combines strong commercial acumen, technical sales capability, structured account management, and disciplined use of CRM sales tools to drive profitable growth. It is an exciting time to join and develop your career within a leading business that values employee growth alongside corporate success.
Key responsibilities:- Define and implement the national and multi-channel sales strategy across Public RMI (Social Housing, Local Authorities), Private RMI (Electrical Wholesale & Merchant Channels), and Airtech contracting.
- Ensure achievement of revenue, EBITDA, and margin targets across all channels while maintaining price integrity and margin discipline.
- Lead, develop, and coordinate the multi-layered sales and operations teams.
- Analyse market trends, regulatory drivers (e.g., Part F/L, Net Zero, SHDF, Awaab's Law), competitors, and customer needs to identify growth opportunities.
- Develop and strengthen relationships with key clients, wholesalers, buying groups, and strategic partners across both specification and trade channels.
- Oversee and support commercial negotiations, including public sector frameworks, trade agreements, and rebate management.
- Monitor, analyse, and act upon sales KPIs and operational performance, ensuring a high-performance culture.
- Define budgets, forecasts, and commercial development plans for all business units.
- Ensure alignment and collaboration across the business.
- Drive the Total Solution strategy for Airtech, integrating product, surveying, and turnkey installation services.
- Optimise deployment of the Airtech field force and operational resources for maximum efficiency and profitability.
- Safeguard customer service and operational reliability, maintaining OTIF performance and long-term client satisfaction.
- Maintain the company's premium positioning, ensuring long-term brand protection.
- Champion CRM and data-driven decision-making, driving adoption and leveraging analytics for strategic insight.
- Inspire and motivate teams through tailored leadership, aligned incentives, and a culture of collaboration.
- Act as the face of the brand, representing the company with industry bodies, local authorities, and national stakeholders.
- Revenue growth across Public RMI, Private RMI, and Airtech divisions
- EBITDA performance vs. target
- Gross margin % and price realisation
- Operational reliability - OTIF delivery (%)
- Proven Sales Director experience of managing external national sales teams across the UK
- Proven experience in senior sales and commercial leadership within building products, into the electrical wholesale channel
- Candidates joining from outside the HVAC sector will be expected to rapidly acquire technical expertise in ventilation systems, airflow dynamics, and UK building regulations, including Part F, Part L, and Net Zero initiatives
- Deep understanding of Public Sector frameworks, trade/wholesale agreements, and rebate structures
- Strong strategic planning capabilities for multi-channel operations
- Advanced data analysis and forecasting skills, including CRM-driven decision-making
- Leadership and people management across multi-layered teams
- Strong negotiation and stakeholder management skills
- Strategic thinking with a commercial mindset
- Effective communication and interpersonal skills
- Emotional intelligence, political awareness, and collaborative mindset
Apply now to become part of a market-leading, innovative team that values excellence, collaboration, and long-term success.
Sales Director - Electrical Wholesale and Social Housing (HVAC) in London employer: Vent-Axia
Contact Detail:
Vent-Axia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Electrical Wholesale and Social Housing (HVAC) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want to show them that you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! You need to be able to sell yourself just like you would sell a product. We recommend rehearsing answers to common interview questions and showcasing your achievements in a way that aligns with their needs.
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the role.
We think you need these skills to ace Sales Director - Electrical Wholesale and Social Housing (HVAC) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in leading sales teams and achieving targets, especially in the electrical wholesale or HVAC sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your leadership style and how you've driven revenue growth in previous roles. Be specific about your achievements and how they relate to the Sales Director position.
Showcase Your Data Skills: Since we value data-driven decision-making, make sure to mention any experience you have with analysing market trends and using CRM tools. Share examples of how you've used data to influence pricing and strategy in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vent-Axia
✨Know Your Numbers
Before the interview, brush up on your sales metrics and KPIs. Be ready to discuss how you've driven revenue growth and managed margins in previous roles. This will show that you understand the importance of data-driven decision-making.
✨Showcase Your Leadership Style
Prepare examples of how you've led teams to success. Think about specific situations where your leadership inspired high performance or resolved conflicts. This will demonstrate your ability to motivate and manage diverse teams effectively.
✨Understand the Market Landscape
Familiarise yourself with current trends in the HVAC sector, especially regarding regulations like Part F and Net Zero. Being able to discuss these topics will highlight your industry knowledge and strategic thinking capabilities.
✨Build Rapport with Stakeholders
Think of ways you've successfully influenced stakeholders in the past. Prepare to share stories about how you've developed relationships with key clients and partners, as this is crucial for the role. It shows you can navigate complex commercial negotiations.