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- Tasks: Lead sales teams to achieve outstanding performance and customer satisfaction across multiple channels.
- Company: Join a market leader in indoor air quality and sustainable ventilation solutions.
- Benefits: Competitive salary, career development, and a culture that values employee growth.
- Why this job: Drive revenue growth while making impactful commercial decisions in a dynamic environment.
- Qualifications: Proven experience in sales leadership and strong strategic planning skills required.
- Other info: Be part of an innovative team focused on collaboration and long-term success.
The predicted salary is between 80000 - 100000 £ per year.
Have you consistently led teams across multiple channels to deliver outstanding sales performance and customer service through clear KPIs, strong leadership, and operational discipline? Are you confident using data and commercial insight to make decisive calls on pricing, margins, and growth strategy that drive profitable outcomes? Do you have a proven ability to influence diverse stakeholders and grow key accounts by identifying and converting new business opportunities?
We are a market-leading organisation in indoor air quality and sustainable ventilation solutions, seeking to strengthen our Sales team with the recruitment of a Sales Director. You will be comfortable operating at a Senior level, protect margin, make tough commercial decisions, and maintain long-term brand reputation while inspiring loyalty and high performance across your teams. Our expansion spans across Vent-Axia Public and Private RMI sectors and the Airtech contracting business; we are continually seeking new business opportunities.
The Sales Director will drive revenue growth across the Private RMI sector (distributing via our Electrical Wholesale & Merchant partner side) and the Public RMI sector (Social Housing, Local Authorities, and Housing Associations), while ensuring operational excellence and customer satisfaction. The role combines strong commercial acumen, technical sales capability, structured account management, and disciplined use of CRM sales tools to drive profitable growth. It is an exciting time to join and develop your career within a leading business that values employee growth alongside corporate success.
Key responsibilities:- Define and implement the national and multi-channel sales strategy across Public RMI (Social Housing, Local Authorities), Private RMI (Electrical Wholesale & Merchant Channels), and Airtech contracting.
- Ensure achievement of revenue, EBITDA, and margin targets across all channels while maintaining price integrity and margin discipline.
- Lead, develop, and coordinate the multi-layered sales and operations teams.
- Analyse market trends, regulatory drivers (e.g., Part F/L, Net Zero, SHDF, Awaab’s Law), competitors, and customer needs to identify growth opportunities.
- Develop and strengthen relationships with key clients, wholesalers, buying groups, and strategic partners across both specification and trade channels.
- Oversee and support commercial negotiations, including public sector frameworks, trade agreements, and rebate management.
- Monitor, analyse, and act upon sales KPIs and operational performance, ensuring a high-performance culture.
- Define budgets, forecasts, and commercial development plans for all business units.
- Ensure alignment and collaboration across the business.
- Drive the Total Solution strategy for Airtech, integrating product, surveying, and turnkey installation services.
- Optimise deployment of the Airtech field force and operational resources for maximum efficiency and profitability.
- Safeguard customer service and operational reliability, maintaining OTIF performance and long-term client satisfaction.
- Maintain the company’s premium positioning, ensuring long-term brand protection.
- Champion CRM and data-driven decision-making, driving adoption and leveraging analytics for strategic insight.
- Inspire and motivate teams through tailored leadership, aligned incentives, and a culture of collaboration.
- Act as the face of the brand, representing the company with industry bodies, local authorities, and national stakeholders.
- Revenue growth across Public RMI, Private RMI, and Airtech divisions
- EBITDA performance vs. target
- Gross margin % and price realisation
- Pipeline conversion: specification to installation
- Operational reliability - OTIF delivery (%)
- Proven Sales Director experience of managing external national sales teams across the UK
- Proven experience in senior sales and commercial leadership within building products, into the electrical wholesale channel
- Candidates joining from outside the HVAC sector will be expected to rapidly acquire technical expertise in ventilation systems, airflow dynamics, and UK building regulations, including Part F, Part L, and Net Zero initiatives
- Deep understanding of Public Sector frameworks, trade/wholesale agreements, and rebate structures
- Strong strategic planning capabilities for multi-channel operations
- Advanced data analysis and forecasting skills, including CRM-driven decision-making
- Leadership and people management across multi-layered teams
- Strong negotiation and stakeholder management skills
- Strategic thinking with a commercial mindset
- Effective communication and interpersonal skills
- Emotional intelligence, political awareness, and collaborative mindset
Apply now to become part of a market-leading, innovative team that values excellence, collaboration, and long-term success.
Sales Director - Electrical Wholesale and Social Housing (HVAC) in England employer: Vent-Axia
Contact Detail:
Vent-Axia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Electrical Wholesale and Social Housing (HVAC) in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and services, especially in HVAC and electrical wholesale. This will help you speak their language and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past achievements and how they relate to the role of Sales Director. Use specific examples that highlight your leadership skills and ability to drive revenue growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our innovative team and contributing to our success.
We think you need these skills to ace Sales Director - Electrical Wholesale and Social Housing (HVAC) in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Director role. Highlight your experience in leading teams, driving sales performance, and using data for decision-making. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your leadership style, your approach to customer service, and how you've influenced stakeholders in the past. Keep it engaging and relevant to the HVAC sector.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you’ve driven revenue growth or improved operational efficiency. Numbers speak volumes, so include those KPIs where possible!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Vent-Axia
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your ability to analyse data and make informed decisions. Brush up on key metrics like revenue growth, EBITDA, and gross margin percentages. Be ready to discuss how you've used data in past roles to drive sales performance and operational excellence.
✨Showcase Your Leadership Style
This role requires strong leadership across multi-layered teams. Prepare examples of how you've inspired and motivated teams in the past. Think about specific situations where your leadership made a difference in achieving sales targets or improving team performance.
✨Understand the Market Landscape
Familiarise yourself with current market trends, regulatory drivers, and competitors in the HVAC sector. Be prepared to discuss how these factors influence your sales strategies and how you can leverage them to identify new business opportunities.
✨Prepare for Stakeholder Engagement
You'll be influencing diverse stakeholders, so practice articulating your approach to building relationships with key clients and partners. Have examples ready that showcase your negotiation skills and how you've successfully managed public sector frameworks or trade agreements.