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- Tasks: Join us to plan, execute, and analyze digital marketing campaigns for a London university.
- Company: Support a prestigious London-based university in enhancing its digital presence.
- Benefits: Enjoy hybrid work, generous leave, and a competitive salary of £33,882 - £35,880.
- Why this job: Be part of a dynamic team, make an impact, and grow your marketing skills.
- Qualifications: Experience in digital marketing, strong analytical skills, and effective communication abilities required.
- Other info: Early applications are encouraged; this role offers a 6-month contract with full-time hours.
The predicted salary is between 27800 - 30000 £ per year.
We are supporting a London based University to recruit a Digital Marketing Executive. The post holder will support the success of the Universities digital marketing and communications by planning, executing, and analysing recruitment campaigns, as well as managing media-buying and optimising the University's presence on external platforms.
Key responsibilities:
- Collaborate with Student Recruitment teams and a media agency to design and deliver advertising campaigns during key recruitment periods
- Set up and track campaign landing pages for accurate performance insights
- Monitor campaign progress
- Run low value PPC and Social Media campaigns
- Work with media buying agency and student recruitment teams to arrange the buying of the most effective profile site packages
- Provide administrative support for the e-commerce platform
- Manage content on external platforms, ensuring alignment with the universities visual identity and writing style
- Monitor and evaluate the effectiveness of marketing activity and develop reports and presentations to inform internal stakeholders
- Use tools like Google Analytics and Tag Manager to evaluate digital marketing efforts
What we’re looking for:
- Proven experience in marketing or communications, with a focus on digital technologies.
- Skilled in planning, executing, and evaluating digital marketing campaigns
- Proficient in monitoring, analysing, and reporting on digital marketing performance
- Strong knowledge of web and social media analytics tools, with excellent analytical and reporting abilities
- Effective interpersonal and customer service skills, capable of building positive relationships with stakeholders and external suppliers across various communication channels
What’s in it for you
- Annual salary: £33,882 – £35,880
- 6 month contract, full-time hours
- Hybrid working – 3 days per week on site
- Generous annual leave (42 days in total per annum)
- Competitive pension scheme
This vacancy will be actively shortlisted, so early applications are encouraged to avoid missing out on the opportunity.
Venn Group is an equal opportunities employment business and employment agency and welcomes applications from all candidates.
Digital Marketing Executive employer: Venn Group
Contact Detail:
Venn Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarize yourself with the specific digital marketing tools mentioned in the job description, like Google Analytics and Tag Manager. Being able to demonstrate your proficiency with these tools during the interview will show that you're ready to hit the ground running.
✨Tip Number 2
Research the university's current digital marketing strategies and campaigns. Understanding their approach will allow you to discuss how you can contribute to their success and suggest improvements based on your insights.
✨Tip Number 3
Prepare examples of past digital marketing campaigns you've worked on, especially those involving PPC and social media. Be ready to discuss the outcomes and what you learned from those experiences.
✨Tip Number 4
Network with professionals in the education sector or those who have experience working with universities. This can provide you with valuable insights and potentially helpful connections that could support your application.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and communications. Focus on specific campaigns you've worked on, tools you've used, and results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the university's goals. Mention how your skills align with the responsibilities listed in the job description.
Showcase Analytical Skills: Emphasize your proficiency with tools like Google Analytics and Tag Manager in your application. Provide examples of how you've used these tools to evaluate campaign performance and make data-driven decisions.
Highlight Collaboration Experience: Since the role involves working with various teams and external agencies, include examples of successful collaborations in your application. This will demonstrate your interpersonal skills and ability to build positive relationships.
How to prepare for a job interview at Venn Group
✨Showcase Your Digital Marketing Experience
Be prepared to discuss your previous experience in digital marketing. Highlight specific campaigns you've worked on, the tools you used, and the results you achieved. This will demonstrate your ability to plan, execute, and analyze marketing efforts effectively.
✨Familiarize Yourself with Analytics Tools
Since the role requires proficiency in tools like Google Analytics and Tag Manager, make sure you can speak confidently about how you've used these tools in past roles. Be ready to provide examples of how you've monitored and reported on campaign performance.
✨Understand the University’s Brand
Research the university's visual identity and writing style before the interview. Being able to discuss how you would align marketing content with their brand will show that you're proactive and genuinely interested in the position.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask during the interview. This could include inquiries about the university's current marketing strategies or how they measure success in their campaigns. Engaging with the interviewers shows your enthusiasm and critical thinking skills.
