At a Glance
- Tasks: Lead product marketing for innovative payment solutions and enhance merchant experiences.
- Company: Global payments business focused on cutting-edge technology.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on data-driven decision making.
- Why this job: Make a real impact in the evolving world of payments and drive customer satisfaction.
- Qualifications: Experience in product marketing or related fields, with a focus on payments.
The predicted salary is between 60000 - 80000 £ per year.
I’m currently supporting a global payments business that is looking to hire a Manager, Product Marketing to lead product marketing across a key area of its payments performance proposition.
This role will focus on Credential Lifecycle, covering capabilities such as vaulting, network tokens, real-time account updater, digital wallets and future credential-related products as the portfolio expands.
The role is focused on helping merchants understand how to store, update and use payment credentials more effectively, improving acceptance rates, reducing payment failures and creating a smoother customer experience.
This is a hands-on product marketing role with ownership across go-to-market execution, product launches, feature rollouts, adoption campaigns, positioning, messaging and commercial enablement.
- Own product marketing for credential lifecycle products, including vaulting, network tokens, account updater, digital wallets and future payment credential capabilities.
- Develop positioning and messaging that connects credential lifecycle capabilities to merchant outcomes such as higher acceptance, fewer failed payments and improved customer experience.
- Deliver integrated product marketing campaigns across digital, brand, regional and commercial channels.
- Partner closely with Product, Commercial, Marketing and Performance Product Marketing teams to ensure a clear and consistent payments performance narrative.
- Create sales enablement materials and collateral that help commercial teams communicate the value of credential lifecycle products.
- Track campaign and launch performance, using data to identify opportunities and improve adoption.
- Build subject matter expertise across tokenisation, payment credentials, digital wallets and emerging payment capabilities.
- Contribute to improving product marketing processes and ways of working as the function scales.
Experience in product marketing, go-to-market, payments marketing or a closely related commercial marketing role.
Exposure to areas such as tokenisation, network tokens, digital wallets, card-on-file, account updater, vaulting, payment optimisation or credential lifecycle would be a strong advantage.
Commercially minded, with an understanding of how product marketing supports adoption, engagement and business impact.
Comfortable working cross-functionally with Product, Sales, Marketing, Regional and Commercial teams.
Data-driven, organised and confident owning projects through to completion.
Product Marketing Manager (Credential Lifecycle) in London employer: Vend Tech Group
Join a dynamic global payments business that prioritises innovation and collaboration, making it an exceptional employer for a Product Marketing Manager. With a strong focus on employee growth, you will have the opportunity to lead impactful marketing initiatives in a supportive environment that values creativity and data-driven decision-making. Enjoy a culture that fosters teamwork and offers unique advantages such as flexible working arrangements and access to cutting-edge payment technologies, all while contributing to a smoother customer experience across the payments landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Credential Lifecycle) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vend Tech Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vend Tech Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vend Tech Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vend Tech Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager (Credential Lifecycle) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vend Tech Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vend Tech Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vend Tech Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vend Tech Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vend Tech Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vend Tech Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
