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For Companies At a Glance
- Tasks: Plan and optimise exciting digital campaigns across various platforms.
- Company: Join a close-knit advertising agency with a supportive culture.
- Benefits: Enjoy a pension scheme, free parking, social events, and ongoing training.
- Why this job: Gain hands-on experience with diverse clients while boosting your marketing skills.
- Qualifications: 2-5 years in digital marketing, Google Ads and Meta certifications required.
- Other info: Full-time office role in Wakefield with great career growth opportunities.
The predicted salary is between 30000 - 50000 £ per year.
A well-established, close-knit advertising agency is looking for a Marketing and PPC Specialist to join its growing team. This is a great opportunity for someone who enjoys working across multiple digital channels and wants exposure to a varied client portfolio, including automotive and retail brands, while learning from experienced specialists in a supportive environment.
The Role of a Marketing and PPC Specialist
- Planning, managing and optimising paid campaigns across Google Ads, Meta Ads Manager and other platforms
- Analysing performance using Google Analytics 4, Google Tag Manager and Looker Studio dashboards
- Conducting keyword research using tools such as Ahrefs, SEMrush and Google Keyword Planner
- Managing budgets independently with a focus on improving ROAS and CPA
- Carrying out A/B testing using tools like VWO, Optimizely or similar
- Managing paid social campaigns across Facebook, Instagram, LinkedIn and X (Twitter)
- Creating digital content assets (graphics, emails and imagery) where required
- Collaborating with clients and internal teams to deliver campaigns on time and within budget
About You
- You’ll have hands-on experience in paid media or digital marketing and enjoy balancing creativity with data-driven decision-making.
- 2–5 years’ experience in paid media, PPC or digital marketing campaigns
- Google Ads Certification (Search, Display and Video)
- Meta Blueprint Certification
- Confident using GA4, Google Tag Manager and Looker Studio
- Proven ability to improve ROAS, CPA and cross-channel performance
- Strong creative, analytical and problem-solving skills
- Excellent organisational and communication skills
- Happy working full-time, office-based in Wakefield
Nice to Have
- TikTok Ads or LinkedIn Ads certification
- Experience with B2B campaigns
- Knowledge of CMS platforms (WordPress or bespoke) and basic HTML/CSS
Benefits
- Company pension scheme
- Free onsite parking
- Regular social events, incentives, food days and team outings
- Ongoing training and development
- A genuinely supportive culture that values and looks after its people
Marketing and PPC Specialist in Yorkshire employer: Venatu Recruitment Group
Contact Detail:
Venatu Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and PPC Specialist in Yorkshire
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in PPC. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to shine and demonstrate how you’ve improved ROAS and CPA in past roles.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like Google Analytics 4 and SEMrush. Be ready to discuss how you've used these in real-life scenarios to optimise campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing and PPC Specialist in Yorkshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your hands-on experience with paid media and any relevant certifications, like Google Ads or Meta Blueprint.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for digital marketing and PPC. Share specific examples of campaigns you've managed and the results you've achieved to grab our attention!
Show Off Your Analytical Skills: Since we love data-driven decision-making, mention your experience with tools like Google Analytics 4 and how you've used them to optimise campaigns. We want to see your analytical side shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates from our team!
How to prepare for a job interview at Venatu Recruitment Group
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, like Google Ads and Meta Ads Manager. Familiarise yourself with their latest features and best practices, as this will show your enthusiasm and readiness to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used tools like Google Analytics 4 and Google Tag Manager in past roles. Bring specific examples of how your analysis led to improved ROAS or CPA, as this will demonstrate your data-driven approach.
✨Be Creative with Campaign Ideas
Think of a few innovative campaign ideas that could work for the agency's varied client portfolio. Presenting fresh concepts during the interview can highlight your creativity and understanding of the industry.
✨Ask Insightful Questions
Prepare thoughtful questions about the agency’s current campaigns or their approach to client collaboration. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values.