At a Glance
- Tasks: Lead creative engagement strategies to build high-value relationships with senior buyers.
- Company: Join a pioneering team backed by top executives in a dynamic growth function.
- Benefits: Hybrid work model, competitive salary, and the chance to shape your own role.
- Other info: Work with the world's largest dataset on the family economy and top global brands.
- Why this job: Make a real impact with innovative approaches instead of generic outreach.
- Qualifications: 2+ years in demand generation or creative marketing roles; strong organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Manchester (Hybrid)
Three reasons this one's worth a proper look:
- A founding seat in a brand new, engagement-led growth function, built with direct backing from the VP Marketing, VP Sales and CEO, with a clear path to grow it into a team as it proves out.
- You get to sell creatively, not loudly. Curated dinners, executive roundtables, private workshops and sharp direct mail instead of another 500 cold emails nobody reads.
- Backed by the largest, longest running dataset on the family economy anywhere in the world, giving you a genuine reason to get in front of senior buyers that most people can't.
Here's the bit most ads gloss over: this isn't a high-volume SDR role wearing a different job title. Senior buyers at the world's biggest brands are buried in generic, AI-spammed outreach, and this role is built to be the opposite of that. You'll own a portfolio of named target accounts, map the stakeholders, and design genuinely creative plays to earn a small number of high-value relationships rather than chase a large number of low-value ones. Think dinners, roundtables, smart direct mail and value-led webinars, not a dialler.
You'll work with the Insights and Content teams to turn real data into account-specific hooks, then own the full motion from first spark of engagement through to a clean, warm handover into Sales. Every touch gets tracked through an engagement points system in the CRM, so what's working is visible and repeatable, not just a feeling.
The business behind it: since 2017, this business has built the world's largest continuous, independent dataset on the family economy, surveying around 800,000 kids, young people and parents every year across 22 markets. Clients include the brands shaping childhood globally, across media, entertainment, toys, licensing and advertising, who use that data to make decisions worth a slice of the trillion-dollar family spend economy with actual evidence instead of a guess. Clients include Disney, Lego and Warner.
What's wanted:
- Creative and resourceful. You'd rather earn one meeting with a clever idea than send 500 emails into the void.
- Commercially sharp, genuinely comfortable carrying a target and creating your own opportunities.
- Confident with senior stakeholders, in writing, on calls and in the room.
- Strong organisational chops, able to run multiple campaigns and a live portfolio at once.
- 2+ years in demand generation, field or event marketing, ABM, partnerships, or a creative SDR/BDR background. They care more about how you think than your job title.
If you want visible impact, real ownership of how a function gets built, and the backing of a genuinely category-defining business, this is a rare one.
