At a Glance
- Tasks: Lead exciting marketing campaigns and events while managing our HubSpot CRM.
- Company: Join a dynamic agency that values creativity and collaboration.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Work in a vibrant team with a focus on innovation and success.
- Why this job: Shape the Velstar brand and make a real impact in the marketing world.
- Qualifications: Experience in B2B marketing and proficiency in HubSpot are essential.
The predicted salary is between 40500 - 49500 £ per year.
You're our Marketing Manager. You'll work alongside the Director of Marketing across everything we do to market the Velstar brand, from hero campaigns, events, and awards to our website, social, search, and email. It's a broad role with real variety and a chance to shape how we show up in the market.
As a two-person team you share responsibilities rather than silo them. You bring particular expertise in HubSpot and lead nurturing, helping turn great marketing into pipeline, and you play a big part in planning and delivering our events. You own your projects from brief to results with support from across the agency. We're looking for someone who thinks commercially, takes ownership, and is ready to put in the work.
What your role looks like
- CRM and pipeline
- Own HubSpot, including data quality, lifecycle stages, lists, lead scoring, and campaign tracking.
- Build and improve nurture journeys, email flows, and newsletters that turn contacts into sales conversations.
- Agree the handover of marketing qualified leads with Sales, ensuring warm leads are followed up quickly.
- Report on pipeline and revenue generated or influenced by marketing, and use it to decide where time and budget go.
- Campaigns and events
- Deliver our flagship hero campaigns end to end, including eBooks, virtual events, and the in-person event that closes each campaign.
- Plan client, prospect, and partner events and trade shows with the Director of Marketing, owning the journey from invite to follow-up.
- Build joint marketing activity with technology partners.
- PR, awards and content
- Support our PR and media relationships, and run our awards programme with our freelance award entry specialist.
- Write and commission articles, blogs, and case studies, and manage organic social, primarily on LinkedIn.
- Co-lead The Commerce Confidential, our invite-only network for senior ecommerce leaders, and support the Velstar podcast.
- Digital, brand and creative
- Support PPC and SEO for the Velstar brand, and build pages on our website and in HubSpot.
- Brief the design team, produce quick-turnaround assets in Canva, and look after reviews, Google Business Profiles, the Master Deck, and our shared GDrive.
- Stakeholder management
- Work collaboratively with Sales, Account Management, Creative and Design, web development, partners, press, and freelancers.
What we need from you
Essential Skills, Knowledge & Experience
- Solid experience across B2B marketing, ideally in an agency or services business.
- Hands-on experience owning a CRM, ideally HubSpot, including workflows, lead scoring, and pipeline reporting.
- A track record of building lead nurture programmes that turn contacts into pipeline.
- Experience planning and delivering events as part of integrated campaigns.
- Strong writing skills and an eye for brand consistency.
- Comfortable working across multiple channels simultaneously and prioritising by commercial impact.
- Confident briefing designers and freelancers, and managing stakeholders and suppliers.
Desirable Skills, Knowledge & Experience
- HubSpot certifications, or experience setting up or rebuilding a HubSpot instance.
- Experience in PR, media relations, or awards entries.
- Experience with PPC, SEO, Google Analytics, a CMS, or Canva.
Marketing Manager in Liverpool employer: Velstar
At Velstar, we pride ourselves on being an excellent employer by fostering a collaborative and innovative work culture that empowers our employees to excel. As a PPC Lead, you will enjoy the benefits of hybrid working, a senior leadership role with significant influence, and ample opportunities for professional growth while working with ambitious eCommerce brands. Our commitment to delivery excellence and commercial clarity ensures that you can make a meaningful impact in your role, all within a supportive environment located in vibrant cities like Liverpool and Leeds.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Liverpool
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Marketing Manager in Liverpool
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Velstar.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Velstar and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Marketing Manager at Velstar.
How to prepare for a job interview at Velstar
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Velstar.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Velstar. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Velstar.
