At a Glance
- Tasks: Implement and audit GA4 setups, manage conversion tracking, and build client-facing reports.
- Company: Join Velstar, a dynamic eCommerce agency with a focus on innovation.
- Benefits: Enjoy hybrid working, flexi-time, 28+ days holiday, and health cover.
- Other info: Direct access to leadership and opportunities for career growth.
- Why this job: Make a real impact in a fast-paced environment while developing your skills.
- Qualifications: 1-3 years experience with GA4, Google Tag Manager, and conversion tracking.
The predicted salary is between 36000 - 44000 £ per year.
- Data & Analytics team
- 3 days a week in the office, Leeds, Liverpool or Dunfermline
- £35,000 to £45,000, depending on experience
Velstar is a full-service e Commerce agency working across DTC and B2B.
We build on Shopify Plus, and on our own proprietary platform, for complex B2B requirements that need greater scale, reliability and compliance.
Our Data & Analytics team is growing, and we're hiring a Tracking & Reporting Analyst to build out the tracking, reporting and data work our clients rely on to trade properly.
Live client accounts, live budgets, live deadlines, not a training sandbox.
- What you'll own
- Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom data Layer events
- Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, Tik Tok Ads and Linked In Ads
- Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
- Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
- Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
- Picking up ad-hoc tickets and one-off projects across our client base
- How you'll grow
- Direct access to our Head of Data & Analytics for the calls that actually matter, not layers of process to wade through
- Autonomy that scales with what you can already do, not a fixed review timeline
- Exposure across DTC and B2B, Shopify, custom and headless builds, so your experience broadens rather than narrows
- Client-facing from day one, sitting in scoping and delivery calls as the technical authority in the room
- You'll be a good fit if
- You understand how e Commerce sites work commercially, product pages, checkout, conversion funnels, not just marketing analytics in the abstract
- You can commit to 3 days a week in our Leeds, Liverpool or Dunfermline office
- You communicate clearly, with technical and non-technical people alike
- You can plan and prioritise your own workload without being told what's next
- You follow things through to completion, not just the interesting bits
- You keep a level head under pressure, calm and considered rather than rattled, whether that's a broken pipeline or a client on the phone
- You've worked in, or genuinely want, a fast-paced, commercially focused environment, not a quiet one
- What you'll bring
- 1 to 3 years' hands-on experience with GA4 and Google Tag Manager
- Solid experience with conversion tracking across multiple ad platforms, not just one
- A genuine appetite for troubleshooting, not just implementing
- What you'll get
- Support and mentoring to build skills in server-side tracking, attribution and multi-platform conversion setups
- Growing autonomy as your skills develop, from supported delivery to owning tickets and projects independently
- Hybrid working, 3 days a week in the office
- Flexi-time
- 28 days holiday, including bank holidays, rising to 33, plus your birthday off
- Option to roll, buy or sell up to 5 days each year
- Career development support
- Vitality Health cover from day including mental health support, therapy and virtual GP
- Salary sacrifice pension, so more of what you pay in reaches your pension rather than the taxman
- #J-18808-Ljbffr
Data & Tracking Analyst (Dunfermline) employer: Velstar
At Velstar, we pride ourselves on being an excellent employer by fostering a collaborative and innovative work culture that empowers our employees to excel. As a PPC Lead, you will enjoy the benefits of hybrid working, a senior leadership role with significant influence, and ample opportunities for professional growth while working with ambitious eCommerce brands. Our commitment to delivery excellence and commercial clarity ensures that you can make a meaningful impact in your role, all within a supportive environment located in vibrant cities like Liverpool and Leeds.
StudySmarter Expert Advice🤫
We think this is how you could land Data & Tracking Analyst (Dunfermline)
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Velstar!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Data & Tracking Analyst (Dunfermline) at Velstar.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Velstar.
✨Apply Directly through Our Website
When you find a suitable opening like Data & Tracking Analyst (Dunfermline) at Velstar, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Data & Tracking Analyst (Dunfermline)
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Velstar, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Velstar. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Velstar
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Velstar!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
