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- Tasks: Lead conversion optimisation for eCommerce brands using data and UX insights.
- Company: Join Velstar, a dynamic agency focused on measurable growth.
- Benefits: Enjoy hybrid working, competitive salary, and a collaborative culture.
- Other info: Work with ambitious brands and evolve optimisation practices in a supportive environment.
- Why this job: Make a real impact on client performance through innovative optimisation strategies.
- Qualifications: Experience in CRO, A/B testing, and strong communication skills required.
The predicted salary is between 35000 - 45000 ÂŁ per year.
At Velstar, we help ambitious eCommerce brands turn insight into measurable growth. We’re looking for a CRO Specialist to lead conversion optimisation activity across a portfolio of clients, combining data, UX insight and experimentation to drive real commercial impact. This is a client‑facing, hands‑on role for someone who understands how people behave online and knows how to turn that understanding into meaningful improvements in performance.
The role involves acting as the subject matter expert for CRO within a cross‑functional squad. You’ll define and deliver structured testing programmes, uncover conversion opportunities, and translate insight into clear, actionable recommendations. Alongside client delivery, you’ll contribute to Velstar’s wider optimisation capability, supporting pre‑sales, shaping best practice, and helping evolve how we approach experimentation and experience.
What You’ll Be Doing:
- Designing and executing structured A/B testing programmes with clear hypotheses and measurable outcomes
- Identifying conversion opportunities through UX analysis and eCommerce best practice
- Using quantitative and qualitative data to uncover insights and inform optimisation decisions
- Defining success metrics and ensuring testing is statistically robust and commercially meaningful
- Managing test pipelines to ensure efficient delivery and clear client visibility
- Interpreting results and translating findings into actionable recommendations
- Reviewing customer journeys to identify friction across key conversion points
- Collaborating with UX/UI designers to ensure recommendations are practical and effective
- Working closely with data and analytics teams to support deeper insight and tracking
- Presenting findings, progress and recommendations confidently to clients
- Managing expectations around testing scope, timelines and outcomes
- Supporting pre‑sales activity and contributing to proposals and new business conversations
- Identifying upsell and cross‑sell opportunities within client accounts
- Contributing to the development of optimisation methodologies, tools and standards
What we’re looking for:
- You’re a data‑driven, commercially aware optimisation specialist who enjoys testing, learning and improving performance.
- You’re confident working with clients and collaborating across teams to deliver measurable outcomes.
- You’ll likely have:
- Proven experience delivering CRO programmes in an agency or eCommerce environment
- Strong knowledge of A/B testing methodology, including hypothesis creation and statistical analysis
- Experience with leading CRO tools and web analytics platforms
- A solid understanding of UX, eCommerce design patterns and conversion principles
- Confidence analysing data and turning insight into clear recommendations
- Strong communication skills, including presenting to clients
- The ability to manage your own workload and deliver consistently
- A collaborative mindset and proactive approach to problem‑solving
- A strong commercial awareness and focus on delivering measurable value
Nice to have:
- Agency or in‑house mid‑market eCommerce brand experience
- Familiarity with Shopify or similar eCommerce platforms
- Experience supporting pre‑sales or new business activity
- Ability to annotate designs or wireframes to communicate test ideas
- Basic understanding of HTML, CSS or JavaScript
What success looks like:
- Strong billable utilisation and delivery within budget and timelines
- High‑quality, statistically sound testing and clear, actionable insight
- Healthy test pipelines with consistent progression and impact
- Positive client feedback and strong working relationships
- Tangible commercial improvements in client performance
Why Velstar?
- Hybrid working (minimum 3 days per week in our Liverpool or Leeds office)
- A specialist role with real influence on client growth and performance
- The opportunity to shape and evolve optimisation as a discipline within the agency
- A collaborative environment working across UX, data and performance teams
- Exposure to ambitious eCommerce brands investing in experimentation and growth
If you’re passionate about optimisation, enjoy solving complex problems and want to see the real impact of your work, we’d love to hear from you.
CRO Specialist employer: Velstar | Shopify Platinum Partner Agency
Contact Detail:
Velstar | Shopify Platinum Partner Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the eCommerce and CRO space, especially those who work at Velstar or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRO projects, A/B tests, and any measurable results you've achieved. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis and UX knowledge. Be ready to discuss specific examples of how you've used data to drive conversion improvements. Confidence in your expertise will make a great impression!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at Velstar.
We think you need these skills to ace CRO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO Specialist role. Highlight your experience with A/B testing, UX analysis, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about conversion optimisation and how your previous experiences have prepared you for this role. Let us know what makes you tick!
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to showcase your analytical skills. Mention specific examples where you've used data to drive results in past projects. We love seeing numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Velstar | Shopify Platinum Partner Agency
✨Know Your CRO Stuff
Make sure you brush up on your A/B testing methodologies and conversion principles. Be ready to discuss specific examples from your past experiences where you've successfully implemented CRO strategies, as this will show your expertise and confidence in the field.
✨Data is Your Best Friend
Familiarise yourself with the data analytics tools and platforms mentioned in the job description. Prepare to talk about how you've used quantitative and qualitative data to drive optimisation decisions in previous roles. This will demonstrate your data-driven mindset.
✨Client Communication Skills Matter
Since this role involves client-facing responsibilities, practice articulating your insights and recommendations clearly. Think of ways to present complex data in a simple manner, as you'll need to build trust and rapport with clients during the interview.
✨Show Your Collaborative Spirit
Be prepared to discuss how you've worked with cross-functional teams in the past. Highlight any experiences where you've collaborated with UX/UI designers or data analysts to achieve successful outcomes, as teamwork is key in this role.