Director, Marketing

Who we are. Medicine moves too slow. At Velsera, we are changing that. Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights. Velsera provides software and professional services for:

• AI-powered multimodal data harmonization and analytics for drug discovery and development
• IVD development, validation, and regulatory approval
• Clinical NGS interpretation, reporting, and adoption
• The largest multi-modal data set in the world

What is the job? The Director, Marketing at Velsera drives, in partnership with Commercial, Sales, and cross-functional leaders across the organization, the development and execution of integrated corporate marketing programs that establish Velsera’s brand, amplify its market presence, and drive demand for its products and services across target markets. This Marketing leader will partner and coach, creating an environment of accountability, innovation, and impact as well as overseeing team prioritization, resource management, and ongoing performance optimization.

What will you do?

• Own the build out of the marketing sub-function at Velsera
• Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints
• Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets
• Work closely with the Sales team on managing contacts and nurturing leads
• Rigorously vet leads, moving qualified leads forward to the Sales team
• Empower the sales team more and create a tighter working relationship between marketing and sales
• Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts
• In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions
• Other duties as assigned

What do you bring to the table?

• 7+ years of marketing experience. Healthcare or scientific software experience preferred.
• 5+ years leading and managing a marketing or other commercial team
• Experience with marketing specifically for lead generation in a B2B environment is required.
• Experience planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution, required.
• Excellent communication skills, both verbal and written.
• Experience developing white papers, thought leadership content, and demand generation materials, including project management in coordination with subject matter experts, required.