At a Glance
- Tasks: Lead innovative marketing strategies to elevate Velsera's brand and drive product demand.
- Company: Join a pioneering company transforming healthcare insights with cutting-edge technology.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to equal opportunity and impactful work.
- Why this job: Make a real impact in healthcare by shaping marketing strategies that drive change.
- Qualifications: 7+ years in marketing, with leadership experience and a passion for healthcare innovation.
The predicted salary is between 80000 - 100000 £ per year.
Who we are.
Medicine moves too slow. At Velsera, we are changing that. Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights. Velsera provides software and professional services for:
- AI-powered multimodal data harmonization and analytics for drug discovery and development
- IVD development, validation, and regulatory approval
- Clinical NGS interpretation, reporting, and adoption
- The largest multi-modal data set in the world
What is the job?
The Director, Marketing at Velsera drives, in partnership with Commercial, Sales, and cross-functional leaders across the organization, the development and execution of integrated corporate marketing programs that establish Velsera’s brand, amplify its market presence, and drive demand for its products and services across target markets. This Marketing leader will partner and coach, creating an environment of accountability, innovation, and impact as well as overseeing team prioritization, resource management, and ongoing performance optimization.
What will you do?
- Own the build out of the marketing sub-function at Velsera
- Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints
- Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets
- Work closely with the Sales team on managing contacts and nurturing leads
- Rigorously vet leads, moving qualified leads forward to the Sales team
- Empower the sales team more and create a tighter working relationship between marketing and sales
- Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts
- In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions
- Other duties as assigned
What do you bring to the table?
- 7+ years of marketing experience. Healthcare or scientific software experience preferred.
- 5+ years leading and managing a marketing or other commercial team
- Experience with marketing specifically for lead generation in a B2B environment is required.
- Experience planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution, required.
- Excellent communication skills, both verbal and written.
- Experience developing white papers, thought leadership content, and demand generation materials, including project management in coordination with subject matter experts, required.
Director, Marketing in Cardiff employer: Velsera Inc.
Velsera Inc. is an exceptional employer that fosters a collaborative and innovative work culture, ideal for those passionate about making a significant impact in the life sciences sector. With a focus on employee growth, Velsera offers ample opportunities for professional development and encourages creativity in driving integrated marketing strategies. Located in the United States, the company provides a flexible remote work environment, allowing employees to balance their personal and professional lives while contributing to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Velsera Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Velsera Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Velsera Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Velsera Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Velsera Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Velsera Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Velsera Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Velsera Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Velsera Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Velsera Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
