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- Tasks: Craft and execute innovative paid search strategies across platforms like Google and Amazon.
- Company: Join a dynamic agency focused on delivering exceptional digital marketing results.
- Benefits: Enjoy bonuses, holidays, training, and a flexible work environment.
- Why this job: Be part of a creative team that values insights and innovation in digital marketing.
- Qualifications: 2+ years of paid search management experience and strong data analysis skills required.
- Other info: London-based role with a 2-day office requirement and a 2-stage hiring process.
The predicted salary is between 36000 - 60000 £ per year.
Within this very hands-on role of a Paid Search Account Manager, you will craft and execute cutting-edge paid search strategies with a focus on Google Ads that drive exceptional results. You will be responsible for developing and implementing comprehensive paid search strategies across multiple platforms, including Google, Microsoft, and Amazon, and manage campaigns in accordance with these strategies, tracking their performance to ensure that they are achieving the desired results.
Tasks
- Ensure that all customer accounts managed by you have a commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client.
- Work closely with an Account Strategist when devising and managing advanced strategies for larger clients.
- Develop a strong understanding of the products, competition, industry, marketing goals, and objectives of each of your customers.
- Manage budgets in line with the strategy and ensure that monthly spend is on target.
- Measure the effectiveness of the campaigns across your customers and achieve increases in traffic and conversions.
- Use a variety of tools, such as an in-house AI paid media marketing tool, to compile and draw insights from both company/sector-specific data, in order to better understand user trends and behavior.
- Produce reports for clients containing a description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics agreed with the customer.
- Ensure all reports are of an excellent written standard and adhere to the company brand.
- Maintain regular contact with clients and provide timely and efficient responses to all customer queries.
- Attend and actively participate in customer meetings/QBRs when required.
- Deliver other related solutions to the customers such as landing pages/social/eCommerce/brand refresh if they match the customers' needs.
- Optimize client accounts for maximum performance using a variety of PPC practices.
- Carry out regular maintenance for a number of assigned ongoing customer accounts, ensuring the efficient day-to-day management of these campaigns.
- Efficiently manage your workload and accurately record your time.
- Freely share knowledge, insights, best practices, tactics, and ideas.
- Ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
Requirements
- Highly numerate with great business acumen.
- Experienced in managing customer budgets.
- Strong data analysis skills and able to make data-led recommendations.
- Literate with the ability to produce excellent written reports.
- 2 years + experience of Paid Search management in an agency environment is essential.
- Excellent knowledge of paid search methodologies and techniques for managing Paid Search Campaigns.
- Analytical, with the ability to interpret information, news, data, and research quickly and focus on the most relevant information for strategic development.
- High level knowledge of Google Analytics and other major third-party analytics platforms.
- Good working knowledge of major social media channels including Facebook and LinkedIn, with experience of running paid advertising campaigns on these platforms.
- Ability to set up and implement new PPC accounts and campaigns is essential.
Benefits
- Bonuses, holidays, training, and more.
- 2-stage hiring process.
- London-based role where you will be required to attend the office 2 days per week.
Paid Search Specialist - Ecommerce employer: Velo Solutions
Contact Detail:
Velo Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Specialist - Ecommerce
✨Tip Number 1
Familiarise yourself with the latest trends in paid search, especially on platforms like Google Ads and Microsoft. This will not only help you understand the current landscape but also allow you to discuss innovative strategies during your interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign performance in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your ability to make data-led recommendations.
✨Tip Number 3
Network with professionals in the digital marketing industry, particularly those who specialise in paid search. Engaging in conversations can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss your experience with budget management and how you've optimised campaigns for maximum ROI. Being able to articulate your approach to managing client budgets will be crucial in demonstrating your fit for this role.
We think you need these skills to ace Paid Search Specialist - Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid search management, particularly with Google Ads and other platforms mentioned in the job description. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the eCommerce landscape. Mention any relevant tools or methodologies you have used and how they align with the company's needs.
Showcase Analytical Skills: Since strong data analysis skills are crucial for this role, provide examples in your application of how you've used data to drive decisions and improve campaign performance in past positions.
Highlight Communication Abilities: Given the importance of client communication in this role, emphasise your experience in producing written reports and maintaining client relationships. Include examples of how you've effectively communicated strategies and results to clients.
How to prepare for a job interview at Velo Solutions
✨Showcase Your Analytical Skills
As a Paid Search Specialist, you'll need to demonstrate strong data analysis skills. Be prepared to discuss how you've used data to make informed decisions in past campaigns. Bring examples of reports you've created and the insights you derived from them.
✨Understand the Platforms
Familiarise yourself with Google Ads, Microsoft, and Amazon advertising platforms. During the interview, mention specific strategies you've implemented on these platforms and how they contributed to achieving client goals.
✨Prepare for Scenario Questions
Expect scenario-based questions where you might need to outline how you would handle specific challenges in managing paid search campaigns. Think about past experiences and be ready to explain your thought process and the outcomes.
✨Demonstrate Client Management Skills
Since maintaining client relationships is crucial, prepare to discuss how you've effectively communicated with clients in the past. Highlight your approach to managing expectations and providing timely updates on campaign performance.
