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- Tasks: Manage and optimise patient communication journeys from enquiry to post-treatment care.
- Company: Join a dynamic team focused on innovative healthcare marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in healthcare marketing while developing your CRM skills.
- Qualifications: Experience in CRM or lifecycle marketing, preferably in healthcare.
- Other info: Work independently and collaboratively with a supportive digital marketing agency.
The predicted salary is between 36000 - 60000 £ per year.
As CRM Marketing Manager, you will be responsible for managing and optimising the full patient communication journey from initial enquiry through to post-treatment care with a particular focus on acquisition lead nurture, database reactivation and conversion. This role sits at the intersection of marketing and sales, and you'll work closely with our Sales team to align communications with commercial goals. You'll use insight, empathy, and technical skill to develop email and SMS CRM journeys that are not only relevant and engaging but also drive results. We're a small, dynamic team, and you will have sole responsibility for CRM. This means you'll need to be hands-on, proactive, and confident working independently at times, as well as with support from our digital marketing agency.
What you'll need:
- Proven experience in a CRM or lifecycle marketing role, ideally in a healthcare or experience brand environment.
- Proficiency with CRM tools; Salesforce Marketing Cloud experience is a strong plus as well as Pabau (our clinic system used for service communications).
- Excellent collaboration skills; you understand the value of working closely with Sales and Operations and aligning on goals.
CRM Marketing Manager employer: Veincentre
Contact Detail:
Veincentre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare marketing space, especially those who work with CRM tools. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your best CRM campaigns. Use real data and results to demonstrate how you’ve optimised patient journeys. This will make you stand out during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential roles. You never know what opportunities might pop up!
✨Tip Number 4
Prepare for the interview by understanding our goals. Research our CRM strategies and think of ways you could enhance them. Showing that you’re already thinking about how to contribute will impress us!
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Marketing Manager role. Highlight your experience in managing patient communication journeys and any relevant tools you've used, like Salesforce Marketing Cloud.
Craft a Compelling Cover Letter: Use your cover letter to showcase your understanding of the intersection between marketing and sales. Share specific examples of how you've driven results in previous roles, especially in healthcare or similar environments.
Showcase Collaboration Skills: Since this role involves working closely with the Sales team, emphasise your collaboration skills. Mention any past experiences where you aligned marketing strategies with sales goals to achieve success.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Veincentre
✨Know Your CRM Tools
Make sure you brush up on your knowledge of CRM tools, especially Salesforce Marketing Cloud and Pabau. Be ready to discuss how you've used these platforms in previous roles and how they can enhance patient communication journeys.
✨Showcase Your Collaboration Skills
Since this role requires close work with the Sales team, prepare examples of how you've successfully collaborated with other departments in the past. Highlight any specific projects where alignment on goals led to successful outcomes.
✨Demonstrate Your Proactivity
Be prepared to share instances where you've taken initiative in your previous roles. Discuss how you’ve independently managed CRM strategies or optimised communication processes to drive results, showcasing your hands-on approach.
✨Understand the Patient Journey
Familiarise yourself with the full patient communication journey from enquiry to post-treatment care. Think about how you can apply insight and empathy to create engaging email and SMS campaigns that resonate with patients and lead to conversions.