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- Tasks: Lead a dynamic marketing team to drive innovative campaigns and boost customer engagement.
- Company: Join a pioneering company on a mission to revolutionise plant-based food across the UK.
- Benefits: Enjoy competitive salary, 25 days holiday, health plan, and ongoing training.
- Other info: Hybrid work model with excellent career growth opportunities and a supportive work environment.
- Why this job: Be at the forefront of the plant-based movement and make a real impact in the food industry.
- Qualifications: 2+ years in trade marketing, strong project management skills, and B2B experience.
The predicted salary is between 60000 - 80000 £ per year.
Location: Watford WD24 7RY, hybrid
Salary: Negotiable dependant on experience
Hours of work: Core hours of work for our business are Monday to Friday 08:30-17:00 (40 hours) however this can be done on a Hybrid basis with 2/3 days in the office per week.
If you’re a trade and customer focused marketer with a proven track record in driving multi-channel marketing programmes this is an exciting new role in our growing business. You will manage a team of highly skilled professionals and will report to the Sales & Marketing Director, working closely with our B2B Sales, Category, Digital & E-commerce and Sustainability teams.
Main Responsibilities:
- Inspiring, managing and motivating a marketing team to deliver activities, campaigns, and collaborations, and build customer engagement to increase Vegetarian Express awareness and drive sales.
- Creating marketing briefs for all key initiatives, ensuring that they are correctly communicated to internal and external partners.
- Defining and managing the day to day of the core marketing and customer engagement activity plan in line with business objectives.
- Leveraging customer and industry intel to ensure Vegetarian Express and its value proposition is effectively communicated, on brand, on time and on budget across multi-channels in line with targets.
- Playing a lynch pin role with the sales team, working closely with them to identify opportunities at a customer level.
- Ensuring that the sales team are armed with an industry leading sales and marketing kitbag.
- Leading relevant trade marketing activity and campaigns to support delivery of business objectives.
- Working closely with the Category team to agree activation and promotional plans to market our highly differentiated range and activate new products.
- Managing the day-to-day of existing value added tools, such as our plant-based recipe portal, Seed-bank, designed to make it easier for our customers to get exceptional plant-based food on their menus.
- Working with the Sustainability Manager to effectively communicate our ESG agenda and help our customers to deliver their sustainability targets.
What do you need?
- At least 2 years-experience in a similar role, or equivalent experience.
- Solid experience of managing the marketing mix within a B2B environment.
- Comfortable working with data, good basic commercial acumen and can measure and track performance.
- Experience of working closely with sales team within a B2B environment.
- Exceptional project management skills and can multi-task.
- Thrive on meeting challenging deadlines; love a varied workload and the opportunity to take control.
- Strong track record of delivering marketing activity and trade marketing experience would be advantageous.
What will differentiate you?
- Experience of B2B Trade Marketing within the food service sector.
In return what do we offer?
- Competitive basic salary
- 25 days holiday plus public holidays
- Option to purchase additional annual leave (up to 3 days)
- Cash health plan (money back for dentist, opticians, physio etc.)
- Life assurance (4 x salary)
- On-going training & development
- Staff discount on all products
- Pension
- Easy access to public transport and free parking
- Support via our Employee Assistance Programme all year round
Candidates with the relevant experience or job titles of; Trade Marketing Director, Head of Channel Marketing, Director of Retail Marketing, Shopper Marketing Director, Head of Sales and Marketing (Trade), Commercial Marketing Director, Head of Customer Marketing, Channel Marketing Director, Head of Go-to-Market Strategy, may also be considered for this role.
Head of Trade Marketing (Hybrid) in Watford employer: Vegetarian Express
Contact Detail:
Vegetarian Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Trade Marketing (Hybrid) in Watford
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Head of Trade Marketing role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. This will show that you’re not just another candidate but someone who’s genuinely interested in making an impact.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience in managing marketing teams and driving multi-channel programmes. Highlight specific achievements that align with the job description, so you can demonstrate your value right off the bat.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission to revolutionise plant-based dining.
We think you need these skills to ace Head of Trade Marketing (Hybrid) in Watford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Trade Marketing role. Highlight your experience in managing marketing teams and driving multi-channel marketing programmes. We want to see how your skills align with our mission at Vegetarian Express!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about plant-based marketing and how your background makes you the perfect fit for our team. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven results in previous roles. We love seeing how you've made an impact in your past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vegetarian Express
✨Know Your Trade Marketing Inside Out
Make sure you brush up on your trade marketing knowledge, especially in the B2B food service sector. Be ready to discuss specific campaigns you've led and how they drove customer engagement and sales. This will show that you understand the nuances of the role and can hit the ground running.
✨Showcase Your Leadership Skills
As a Head of Trade Marketing, you'll be managing a team. Prepare examples of how you've inspired and motivated teams in the past. Think about challenges you've faced and how you overcame them, as well as how you foster collaboration across departments like sales and digital.
✨Be Data-Driven
Since the role requires comfort with data and performance tracking, come prepared with examples of how you've used data to inform marketing strategies. Discuss any tools or metrics you've employed to measure success and how you've adapted campaigns based on insights.
✨Align with Their Mission
Vegetarian Express is all about plant-based goodness. Familiarise yourself with their products and mission. During the interview, express your enthusiasm for their goals and how your experience aligns with their vision. This will demonstrate your genuine interest in the company and its values.