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- Tasks: Lead a dynamic marketing team to drive innovative campaigns and boost customer engagement.
- Company: Join a growing business focused on sustainability and customer-centric marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact in the trade marketing space while working with a passionate team.
- Qualifications: Proven experience in trade marketing and strong leadership skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: Watford WD24 7RY, hybrid
Salary: Negotiable dependant on experience
Hours of work: Core hours of work for our business are Monday to Friday 08:30-17:00 (40 hours) however this can be done on a Hybrid basis with 2/3 days in the office per week.
If you’re a trade and customer focused marketer with a proven track record in driving multi-channel marketing programmes this is an exciting new role in our growing business. You will manage a team of highly skilled professionals and will report to the Sales & Marketing Director, working closely with our B2B Sales, Category, Digital & E-commerce and Sustainability teams.
Main Responsibilities:
- Inspiring, managing and motivating a marketing team to deliver activities, campaigns, and collaborations, and build customer engagement to increase Vegetarian Express awareness and drive sales.
- Creating marketing briefs for all key initiatives, ensuring that they are correctly communicated to internal and external partners.
- Defining and managing the day to day of the core marketing and customer engagement activity plan in line with business objectives.
- Leveraging customer and industry intel to ensure Vegetarian Express and its value proposition is effectively communicated, on brand, on time and on budget across multi-channels in line with targets.
- Playing a lynch pin role with the sales team, working closely with them to identify opportunities at a customer level.
- Ensuring that the sales team are armed with an industry leading sales and marketing kitbag.
- Leading relevant trade marketing activity and campaigns to support delivery of business objectives.
- Working closely with the Category team to agree activation and promotional plans to market our highly differentiated range and activate new products. This includes end to end activation from point of launch, core asset creation and messaging, launch briefings, product knowledge training for the sales team, direct marketing plan and activation via digital channels.
- Working closely with the Head of Ecommerce & Independent Digi Plus to ensure the core marketing plan and content is effectively delivered via digital channels.
- Managing the day-to-day of existing value added tools, such as our plant-based recipe portal.
Head of Trade Marketing (Hybrid) in Stevenage employer: Vegetarian Express
Contact Detail:
Vegetarian Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Trade Marketing (Hybrid) in Stevenage
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Trade Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can elevate their trade marketing efforts. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Practice your pitch! Be clear about your achievements in driving multi-channel marketing programmes and how you've inspired teams in the past. Confidence is key, so rehearse until you can deliver your story smoothly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Head of Trade Marketing (Hybrid) in Stevenage
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Trade Marketing role. Highlight your experience in multi-channel marketing programmes and team management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how you can inspire and motivate a team. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven sales or improved customer engagement in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vegetarian Express
✨Know Your Stuff
Make sure you thoroughly understand the role of Head of Trade Marketing. Familiarise yourself with multi-channel marketing programmes and be ready to discuss your past experiences in driving successful campaigns. This will show that you're not just a fit for the role, but that you're genuinely passionate about it.
✨Showcase Your Leadership Skills
Since you'll be managing a team, prepare examples of how you've inspired and motivated others in previous roles. Think about specific situations where you led a project or campaign, and be ready to share how you managed challenges and celebrated successes with your team.
✨Understand the Business Objectives
Get to grips with Vegetarian Express's goals and how the marketing team contributes to them. Be prepared to discuss how you would align marketing activities with these objectives, and bring ideas on how to leverage customer and industry intel to enhance brand communication.
✨Prepare Questions
Interviews are a two-way street! Prepare insightful questions about the company culture, team dynamics, and future marketing initiatives. This not only shows your interest in the role but also helps you gauge if the company is the right fit for you.