At a Glance
- Tasks: Lead a dynamic marketing team to drive innovative campaigns and boost customer engagement.
- Company: Join a growing business focused on sustainability and customer-centric marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact in the trade marketing space while working with a passionate team.
- Qualifications: Proven experience in trade marketing and strong leadership skills.
The predicted salary is between 60000 - 70000 € per year.
Location: Watford WD24 7RY, hybrid
Salary: Negotiable dependant on experience
Hours of work: Core hours of work for our business are Monday to Friday 08:30-17:00 (40 hours) however this can be done on a Hybrid basis with 2/3 days in the office per week.
If you’re a trade and customer focused marketer with a proven track record in driving multi-channel marketing programmes this is an exciting new role in our growing business. You will manage a team of highly skilled professionals and will report to the Sales & Marketing Director, working closely with our B2B Sales, Category, Digital & E-commerce and Sustainability teams.
Main Responsibilities:
- Inspiring, managing and motivating a marketing team to deliver activities, campaigns, and collaborations, and build customer engagement to increase Vegetarian Express awareness and drive sales.
- Creating marketing briefs for all key initiatives, ensuring that they are correctly communicated to internal and external partners.
- Defining and managing the day to day of the core marketing and customer engagement activity plan in line with business objectives.
- Leveraging customer and industry intel to ensure Vegetarian Express and its value proposition is effectively communicated, on brand, on time and on budget across multi-channels in line with targets.
- Playing a lynch pin role with the sales team, working closely with them to identify opportunities at a customer level.
- Ensuring that the sales team are armed with an industry leading sales and marketing kitbag.
- Leading relevant trade marketing activity and campaigns to support delivery of business objectives.
- Working closely with the Category team to agree activation and promotional plans to market our highly differentiated range and activate new products. This includes end to end activation from point of launch, core asset creation and messaging, launch briefings, product knowledge training for the sales team, direct marketing plan and activation via digital channels.
- Working closely with the Head of Ecommerce & Independent Digi Plus to ensure the core marketing plan and content is effectively delivered via digital channels.
- Managing the day-to-day of existing value added tools, such as our plant-based recipe portal.
Head of Trade Marketing (Hybrid) in Luton employer: Vegetarian Express
At Vegetarian Express, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our hybrid working model allows for flexibility while you lead a talented marketing team in driving impactful campaigns that resonate with our customers. With a strong focus on employee growth and development, we offer numerous opportunities for professional advancement in a dynamic environment located in the vibrant town of Watford.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Trade Marketing (Hybrid) in Luton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Trade Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can elevate their trade marketing efforts. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in their minds and shows your professionalism.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills and experience. Plus, it shows you’re genuinely interested in joining our team at Vegetarian Express.
We think you need these skills to ace Head of Trade Marketing (Hybrid) in Luton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Trade Marketing role. Highlight your experience in multi-channel marketing programmes and team management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about trade marketing and how you can inspire and motivate a team. Keep it engaging and relevant to the role.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven sales or improved customer engagement in previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vegetarian Express
✨Know Your Stuff
Make sure you thoroughly understand the company and its products, especially in the context of trade marketing. Familiarise yourself with Vegetarian Express's value proposition and how it stands out in the market. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Head of Trade Marketing, you'll be managing a team. Prepare examples of how you've inspired and motivated teams in the past. Think about specific campaigns you've led and the impact they had on customer engagement and sales.
✨Prepare for Collaboration Questions
You'll need to work closely with various teams like B2B Sales and Digital. Be ready to discuss how you've successfully collaborated across departments in previous roles. Highlight any cross-functional projects that demonstrate your ability to work as a lynchpin.
✨Bring Data to the Table
Data-driven decision-making is key in marketing. Be prepared to discuss how you've leveraged customer and industry intel in your past roles. Share specific metrics or outcomes from campaigns you've managed to show your analytical skills and results-oriented approach.
