Head of Trade Marketing (Hybrid)

Location: Watford WD24 7RY, hybrid

Salary: Negotiable dependant on experience

Hours of work: Core hours of work for our business are Monday to Friday 08:30-17:00 (40 hours) however this can be done on a Hybrid basis with 2/3 days in the office per week.

If you’re a trade and customer focused marketer with a proven track record in driving multi-channel marketing programmes this is an exciting new role in our growing business. You will manage a team of highly skilled professionals and will report to the Sales & Marketing Director, working closely with our B2B Sales, Category, Digital & E-commerce and Sustainability teams.

Main Responsibilities:

• Inspiring, managing and motivating a marketing team to deliver activities, campaigns, and collaborations, and build customer engagement to increase Vegetarian Express awareness and drive sales.
• Creating marketing briefs for all key initiatives, ensuring that they are correctly communicated to internal and external partners.
• Defining and managing the day to day of the core marketing and customer engagement activity plan in line with business objectives.
• Leveraging customer and industry intel to ensure Vegetarian Express and its value proposition is effectively communicated, on brand, on time and on budget across multi-channels in line with targets.
• Playing a lynch pin role with the sales team, working closely with them to identify opportunities at a customer level.
• Ensuring that the sales team are armed with an industry leading sales and marketing kitbag.
• Leading relevant trade marketing activity and campaigns to support delivery of business objectives.
• Working closely with the Category team to agree activation and promotional plans to market our highly differentiated range and activate new products.
• Managing the day-to-day of existing value added tools, such as our plant-based recipe portal, Seed-bank, designed to make it easier for our customers to get exceptional plant-based food on their menus.
• Working with the Sustainability Manager to effectively communicate our ESG agenda and help our customers to deliver their sustainability targets.

What do you need?

• At least 2 years-experience in a similar role, or equivalent experience.
• Solid experience of managing the marketing mix within a B2B environment.
• Comfortable working with data, good basic commercial acumen and can measure and track performance.
• Experience of working closely with sales team within a B2B environment.
• Exceptional project management skills and can multi-task.
• Thrive on meeting challenging deadlines; love a varied workload and the opportunity to take control.
• Strong track record of delivering marketing activity and trade marketing experience would be advantageous.

What will differentiate you?

• Experience of B2B Trade Marketing within the food service sector.

In return what do we offer?

• Competitive basic salary
• 25 days holiday plus public holidays
• Option to purchase additional annual leave (up to 3 days)
• Cash health plan (money back for dentist, opticians, physio etc.)
• Life assurance (4 x salary)
• On-going training & development
• Staff discount on all products
• Pension
• Easy access to public transport and free parking
• Support via our Employee Assistance Programme all year round.

Candidates with the relevant experience or job titles of; Trade Marketing Director, Head of Channel Marketing, Director of Retail Marketing, Shopper Marketing Director, Head of Sales and Marketing (Trade), Commercial Marketing Director, Head of Customer Marketing, Channel Marketing Director, Head of Go-to-Market Strategy, may also be considered for this role.