Digital Marketing Executive (Mid-Weight)

We’re looking for a proactive and creative Digital Marketing Executive to join our fast growing business. Reporting to our Head of Marketing, you’ll play a key role in driving our digital strategy — strengthening our online presence, supporting the ecommerce growth, and helping shape the next chapter of Vegetarian Express. This is an exciting time to join a business that’s setting the standard in vegetarian food innovation. The right candidate will thrive in a fast-moving, hands-on environment, bring sharp attention to detail, and communicate with confidence. There’s real scope to grow, make an impact, and influence how we connect with our customers online.

Main Responsibilities:

• Drive omnichannel growth: Plan and execute digital campaigns across web, email, and social, ensuring consistent messaging that inspires action and strengthens brand engagement across all customer touchpoints.
• Turn data into action: Build data capture and management practices, analyse digital performance, and translate insights into meaningful commercial decisions.
• Lead by doing: Take ownership of email marketing production and provide proactive day-to-day support to the Head of Marketing making recommendations on ways to improve performance metrics further.
• Champion collaboration: Work closely with Sales, Innovation Chefs, and Customer Service to align messaging, share insights, and ensure customer feedback shapes our online communication.
• Manage and evolve email marketing: Oversee end-to-end delivery — from segmentation and scheduling to A/B testing, reporting, and continuous optimisation through Klaviyo.
• Own website merchandising and content: Make photography requests for assets, product uploads, and product descriptions — ensuring accuracy and visual appeal.
• Shape the site as an information hub that drives inspiration, supports customer confidence, and generates quality leads.
• Report on performance: Create and maintain clear reports in Google Analytics, social media channels, GA4, and Klaviyo to measure engagement and guide strategy.
• Manage SEO activity to increase organic visibility, optimise content performance, and drive measurable traffic growth.
• Bring our brand to life on our socials: Manage LinkedIn and Instagram channels — capturing live content at events to creating posts that tell compelling, authentic stories for chefs and food professionals.
• Optimise the customer journey: Support ongoing improvements to UX/UI, user testing, and digital platform updates — recognising that our website is both a content and lead generation tool, as well as an e-commerce platform.

Who are we? Vegetarian Express specialise in delivering plant-based ingredients, ideas and inspiration to chefs across the UK for eating out of home. With the astronomical rise in popularity of plant-based, vegan, vegetarian and flexitarian diets, we are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding. Nationally we supply more than 4,000 skilled chefs from customers such as Compass, Baxterstorey and CH.