B2B Account Executive

B2B Account Executive

Luton Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Vegetarian Express

At a Glance

  • Tasks: Build strong relationships with customers and manage accounts in a dynamic food business.
  • Company: Join Vegetarian Express, a certified B Corporation leading the plant-based food revolution.
  • Benefits: Enjoy competitive salary, 25 days leave, health cash plan, and a supportive work environment.
  • Why this job: Grow your B2B sales skills while making a positive impact on the food industry.
  • Qualifications: 1+ years in B2B sales or account management, ideally in foodservice or hospitality.
  • Other info: Collaborate with marketing and ecommerce teams in a fast-paced, innovative setting.

The predicted salary is between 36000 - 60000 £ per year.

#JOBVACANCY Join Our Team

B2B Account Executive

Ready to grow your B2B sales or account management skills in an exciting food business?

We’re looking for someone who thrives on building relationships, loves a sales target, and is just as comfortable picking up the phone as they are navigating a CRM. If that sounds like you—and you’re also keen to grow your skills in digital sales and ecommerce—this could be your perfect next role.

The Role;

As a B2B Account Executive at Vegetarian Express, your primary focus will be on account management—building strong relationships with our independent customer base to support retention, growth, and regular ordering.

You’ll check in with customers, introduce new products, and help them get the most out of our service—while encouraging a shift toward self-serve ordering via our Shopify B2B platform. Telesales will play a supporting role where it adds value, whilst ensuring a convenient ordering experience through our digital online ordering platform.

Reporting into the Head of Ecommerce & Independent Digi Plus, you\’ll also collaborate with our ecommerce and marketing teams to support digital campaigns, product launches, and seasonal initiatives—without needing to manage technical setup.

This is a great opportunity for someone with a solid grounding in B2B sales who’s ready to grow their skills in a digitally enabled sales environment.

About Us;

Vegetarian Express specialise in delivering plant-based ingredients, ideas and inspiration to chefs across the UK for eating out of home.

With the astronomical rise in popularity of plant-based, vegan, vegetarian and flexitarian diets, Vegetarian Express are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding.

Nationally we supply more than 4000 skilled chefs from customers such as Compass, Baxterstorey and Hilton, as well as a ton of Independent operators. Vegetarian Express work with customers to create plant-based menus that are enticing, better for consumers health, the planet and commercially for businesses.

We are proud to be a certified B Corporation. This means we are part of a growing number of progressive businesses around the world that truly believe in the power of business to do good things and, more importantly, we are doing something about it.

What you need;

  • B2B Sales & Account Management: At least 1 years’ experience in telesales, account management, or sales support, ideally in foodservice, FMCG, or hospitality
  • Proven Sales Ability: Able to influence buying behaviour, grow customer accounts, and consistently hit sales targets
  • Commercial Communication: Clear, confident communicator who’s comfortable discussing pricing and commercial terms
  • Digital Confidence: Experience using digital tools and platforms to support sales; Shopify experience is a bonus
  • Team Player: Organised, proactive, and happy to collaborate across sales, ecommerce, and marketing

What will differentiate you;

  • Background in foodservice, FMCG, or hospitality
  • Experience with Shopify or other ecommerce/self-serve ordering platforms
  • A real interest in how digital and traditional sales can work together

In return we offer;

  • Competitive basic salary dependent on experience
  • 25 days annual leave plus public holidays
  • Annual leave purchase up to 3 additional days
  • Health cash plan
  • Pension
  • Group Life Assurance
  • We promote good physical and mental health and can provide additional support to our employees via our Employee Assistance Programme and a Cycle to work scheme

B2B Account Executive employer: Vegetarian Express

At Vegetarian Express, we pride ourselves on being a certified B Corporation, committed to making a positive impact through our plant-based food offerings. Our vibrant work culture fosters collaboration and innovation, providing ample opportunities for professional growth in the rapidly expanding digital sales landscape. With competitive salaries, generous annual leave, and a focus on employee well-being, we are an excellent employer for those looking to thrive in a meaningful and rewarding role in the foodservice industry.
Vegetarian Express

Contact Detail:

Vegetarian Express Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land B2B Account Executive

✨Tip Number 1

Get to know the company inside out! Research Vegetarian Express, their products, and their values. This way, when you chat with them, you can show off your knowledge and passion for what they do.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!

✨Tip Number 3

Practice your pitch! Be ready to talk about your B2B sales experience and how you can help grow their customer accounts. Confidence is key, so rehearse until it feels natural.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Vegetarian Express.

We think you need these skills to ace B2B Account Executive

B2B Sales
Account Management
Telesales
Sales Support
Proven Sales Ability
Commercial Communication
Digital Tools Proficiency
Shopify Experience
Team Collaboration
Organisational Skills
Proactivity
Customer Relationship Building
Influencing Skills
Interest in Digital Sales

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your B2B sales and account management experience, especially if you've worked in foodservice or FMCG. We want to see how you can bring value to our team!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about plant-based food and how your background aligns with our mission. Be sure to mention any relevant digital sales experience, as we love candidates who are keen to grow in this area.

Showcase Your Communication Skills: As a B2B Account Executive, clear communication is key. In your application, demonstrate your ability to convey ideas effectively. Whether it's through your CV, cover letter, or any additional materials, let your personality and professionalism shine through!

Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you'll be able to submit all your documents in one go. Plus, it shows us you're genuinely interested in joining our team at Vegetarian Express!

How to prepare for a job interview at Vegetarian Express

✨Know Your Stuff

Before the interview, dive deep into Vegetarian Express and their offerings. Familiarise yourself with their products, values, and the plant-based market. This will not only show your genuine interest but also help you tailor your answers to align with their mission.

✨Showcase Your Sales Skills

Prepare specific examples from your past experiences where you've successfully managed accounts or hit sales targets. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.

✨Be Digital Savvy

Since the role involves using digital tools like Shopify, brush up on your knowledge of these platforms. If you have experience with similar systems, be ready to discuss how you used them to enhance customer relationships or streamline processes.

✨Ask Insightful Questions

At the end of the interview, don’t shy away from asking questions. Inquire about their approach to customer retention or how they envision the future of B2B sales in the food industry. This shows you're thinking critically about the role and are genuinely interested in contributing.

B2B Account Executive
Vegetarian Express
Location: Luton
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