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For Companies At a Glance
- Tasks: Build strong relationships with customers and manage accounts in a dynamic food business.
- Company: Join Vegetarian Express, a certified B Corporation leading the plant-based food revolution.
- Benefits: Enjoy competitive salary, 25 days leave, health cash plan, and a supportive work environment.
- Why this job: Grow your B2B sales skills while making a positive impact on the food industry.
- Qualifications: 1+ years in B2B sales or account management, ideally in foodservice or hospitality.
- Other info: Collaborate with marketing and ecommerce teams in a fast-paced, innovative setting.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Job Title: B2B Account Executive
Location: Unit 7a, Odhams Trading Estate, St Albans Road, Watford, WD24 7RY
Salary: Competitive
Job Type: Full Time, Permanent
Ready to grow your B2B sales or account management skills in an exciting food business?
We\’re looking for someone who thrives on building relationships, loves a sales target, and is just as comfortable picking up the phone as they are navigating a CRM. If that sounds like you—and you\’re also keen to grow your skills in digital sales and ecommerce—this could be your perfect next role.
The Role
As a B2B Account Executive at Vegetarian Express, your primary focus will be on account management—building strong relationships with our independent customer base to support retention, growth, and regular ordering.
You\\\’ll check in with customers, introduce new products, and help them get the most out of our service—while encouraging a shift toward self-serve ordering via our Shopify B2B platform. Telesales will play a supporting role where it adds value, whilst ensuring a convenient ordering experience through our digital online ordering platform.
Reporting into the Head of Ecommerce & Independent Digi Plus, you\\\’ll also collaborate with our ecommerce and marketing teams to support digital campaigns, product launches, and seasonal initiatives—without needing to manage technical setup.
This is a great opportunity for someone with a solid grounding in B2B sales who\\\’s ready to grow their skills in a digitally enabled sales environment.
About Us
Vegetarian Express specialise in delivering plant-based ingredients, ideas and inspiration to chefs across the UK for eating out of home.
With the astronomical rise in popularity of plant-based, vegan, vegetarian and flexitarian diets, Vegetarian Express are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding.
Nationally we supply more than 4000 skilled chefs from customers such as Compass, Baxterstorey and Hilton, as well as a ton of Independent operators. Vegetarian Express work with customers to create plant-based menus that are enticing, better for consumers health, the planet and commercially for businesses.
We are proud to be a certified B Corporation. This means we are part of a growing number of progressive businesses around the world that truly believe in the power of business to do good things and, more importantly, we are doing something about it.
What you need
- B2B Sales & Account Management: At least 1 years\\\’ experience in telesales, account management, or sales support, ideally in foodservice, FMCG, or hospitality
- Proven Sales Ability: Able to influence buying behaviour, grow customer accounts, and consistently hit sales targets
- Commercial Communication: Clear, confident communicator who\\\’s comfortable discussing pricing and commercial terms
- Digital Confidence: Experience using digital tools and platforms to support sales; Shopify experience is a bonus
- Team Player: Organised, proactive, and happy to collaborate across sales, ecommerce, and marketing
What will differentiate you
- Background in foodservice, FMCG, or hospitality
- Experience with Shopify or other ecommerce/self-serve ordering platforms
- A real interest in how digital and traditional sales can work together
In return we offer
- Competitive basic salary dependent on experience
- 25 days annual leave plus public holidays
- Annual leave purchase up to 3 additional days
- Health cash plan
- Pension
- Group Life Assurance
- We promote good physical and mental health and can provide additional support to our employees via our Employee Assistance Programme and a Cycle to work scheme
Candidates with the relevant experience or job titles of; Sales Account Manager, New Business Executive, External Sales, Sales Consultant, Business Development, B2B, B2B Sales Executive, BDM, Sales Officer, Business Development Executive, Sales Coordinator, Business Development Officer, Internal Sales Officer, Direct Sales, Key Sales, Business Developer, Business Plan, Business Development, Sales Development, Business Development Lead, Business Development, Sales, Lead Generation, New Client Sales, B2B, Account Director, Key Account Manager, Business Development Lead may also be considered for this role
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B2B Account Executive employer: Vegetarian Express Ltd
Contact Detail:
Vegetarian Express Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Account Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more connections you make, the better your chances of landing that B2B Account Executive role.
✨Tip Number 2
Practice your pitch! You never know when an opportunity might pop up, so be ready to talk about your skills and experience at a moment's notice. Keep it concise, engaging, and tailored to the foodservice industry.
✨Tip Number 3
Show off your digital savvy! Familiarise yourself with tools like Shopify and other e-commerce platforms. Being able to demonstrate your comfort with these tools can set you apart from the competition.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Vegetarian Express. Make sure to highlight your B2B sales experience and how you can contribute to our mission of delivering plant-based goodness.
We think you need these skills to ace B2B Account Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your B2B sales experience and any relevant achievements to show us you're the right fit for the role.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the food industry and how your background aligns with our mission at Vegetarian Express. Keep it engaging and personal!
Show Off Your Digital Skills: Since we’re keen on digital sales, don’t forget to mention any experience you have with tools like Shopify or other e-commerce platforms. Let us know how you’ve used these tools to drive sales or improve customer experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive!
How to prepare for a job interview at Vegetarian Express Ltd
✨Know Your Product
Before the interview, make sure you understand Vegetarian Express and their offerings. Familiarise yourself with their plant-based products and how they cater to chefs in the foodservice industry. This knowledge will help you demonstrate your genuine interest and ability to connect with potential clients.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully influenced buying behaviour or grown customer accounts. Be ready to discuss how you hit sales targets and what strategies you used. This will show that you have the proven sales ability they're looking for.
✨Emphasise Digital Confidence
Since the role involves using digital tools like Shopify, be prepared to talk about your experience with these platforms. Share any relevant examples of how you've used digital sales techniques to enhance customer engagement or streamline processes. This will highlight your readiness for a digitally enabled sales environment.
✨Be a Team Player
Collaboration is key in this role, so come prepared to discuss how you've worked effectively with other teams in the past. Whether it's sales, marketing, or ecommerce, share examples that showcase your proactive approach and organisational skills. This will demonstrate that you're not just a lone wolf but someone who thrives in a team setting.
